KoMarketing Associates

MAY 18, 2022

Salesforce recently published the third edition of its “Marketing Intelligence Report,” and statistics indicated that only 26% of marketers believe their organization has exceeded expectations when it comes to harnessing accurate, validated data. Additionally, 44% say they are going to create data preparation processes in time.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Real-time vs. batch-based CRM data processing: How do they differ?

CRM 102

CRM Process Ideal Customer Profiles eCommerce 102

KoMarketing Associates

AUGUST 17, 2022

Insightly recently published “The State of CRM” report, and statistics indicated that most respondents (62%) were only “somewhat satisfied” with their existing CRM platform, and 15% were “somewhat unsatisfied” altogether. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using.

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. Salesforce stock fell Monday following the Informatica reports. Business email address Sign up now Processing. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems.

Acquisitions 75

Acquisitions Marketing Management CRM Paid Search Agency 75

KoMarketing Associates

MAY 11, 2022

Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out. Refining the Marketing Data Collection Process.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

KoMarketing Associates

SEPTEMBER 20, 2022

The CMO Council conducted “The High-Velocity Data Marketer” report, and data indicated that most respondents (44%) are only “moderately” confident in their data, analytics, and insights systems. Meanwhile, 60% cited a lack of data management processes.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

InsightSquared

APRIL 23, 2019

Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process. There are three key things to measure if you use buying groups to manage your marketing and sales process: Coverage – do you have the relevant people identified for each persona and each product?

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Vision Edge Marketing

JULY 8, 2021

Process is one of the four pillars of high performing organizations. Highly functional organizations leverage distinctive capabilities and processes to improve efficiencies and effectiveness. And that means you need to focus on creating and documenting Marketing’s processes. Therefore, ALL work is process.

Process 141

Process Work Management Efficiency Template 141

Martech

DECEMBER 27, 2022

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 131

ROI Process Personalization Lead Ranking 131

Marketing Insider Group

DECEMBER 4, 2023

These were categorized into three distinct groups, each with its own unique process and characteristics. It seems, at least for now, that while AI can augment the content writing process, it can’t completely replace the human touch in crafting compelling and resonant stories. Can AI-Generated Content Rank on Google?

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Excluding Google signals from reports and explorations.

Features 116

Features Marketing Analytics Tools Google Demographics 116

Zoominfo

DECEMBER 7, 2022

“Employees of firms with 2-D diversity are 45% likelier to report a growth in market share over the previous year and 70% likelier to report that the firm captured a new market.” – Harvard Business Review Best Practices for Implementing DE&I in Your Hiring Process Implementing a DE&I program is easy to say, but hard to do.

Process 130

Process Enterprise Management Work Management Zoominfo 130

KoMarketing Associates

SEPTEMBER 26, 2018

This is according to new research from TimeTrade, published in the “What Buyers Want: The State of the B2B Buyer Experience” report. Furthermore, buyers also claim that their relationship with a company improves when they have the option to schedule in-person or virtual meetings to ease the buying process.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Contently

FEBRUARY 16, 2023

And this is where natural language processing (NLP) can help. Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

The Point

JUNE 23, 2020

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead Click To Tweet. Still, in their newest report: “ It Was Never About Leads: Why Adapting to Buying Groups Is a Must ,” the experts at SiriusDecisions make their most compelling case yet for why measuring leads, if not quite dead, may be less relevant than ever.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

KoMarketing Associates

MARCH 23, 2021

Ascend2 recently published the “Using Intent Data” report, and statistics showed that just 28% of marketers say they have an intent data strategy in place and it is measurable. About 23% intend to create a strategy within the next 12 months, and only 18% are in the process of rolling out a strategy.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

Martech

SEPTEMBER 5, 2023

Dig deeper: The 7 B2B website essentials: What customers want While only 31% of marketing budgets now include allocations for AI, 75% of B2B marketing managers reported increased AI marketing spending from last year. The report is based on a survey of 230 B2B marketing managers. Business email address Subscribe Processing.

Marketing Report 117

Marketing Report Allocation B2B Marketing B2B 117

Hubspot

JULY 9, 2020

GDPR (General Data Protection Regulation) is an EU law that protects the personal data of EU users and regulates how businesses process and handle this data. This process raised another concern about how the regulation would impact the overall reporting process. How HubSpot Adjusted Our Reporting Process After GDPR.

Hubspot 95

Hubspot Process Banners Domain 95

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? How does NLP work? NLP is what powers these tools.

Marketing AI 108

Marketing AI Process Lead Ranking Analysis 108

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” But a few stood out as…unexpected.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Contently

JULY 12, 2021

For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. However, we saw a shift on that front in our 2021 report on the state of finance content.

Process 172

Process Planning Work Management Marketing Management 172

InsightSquared

MARCH 12, 2021

Your sales reports are suffering, but it doesn’t have to be that way! . Say Goodbye to Static, Inflexible Sales Reports. Static, inflexible reports are no longer enough. You ask Ops to create a report. You know that with every passing day, that report falls more out of date. Drill Deep into Your Sales Reports.

Hubspot 156

Hubspot Top of Funnel Forecasting Enterprise Management 156

Zoominfo

MARCH 27, 2019

Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. The remainder of respondents reported working in larger organizations.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Martech

SEPTEMBER 5, 2023

However, as tempting as it may be, it would be unwise for marketers to rely on UA for analytics purposes as it could stop processing data at any minute. 22 that Universal Analytics properties have stopped processing data. All remaining Universal Analytics standard properties will soon stop processing new data. Word of warning.

Analytics 88

Analytics Process Marketing Analytics Tools Paid Search Agency 88

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. As a result, marketing built around inclusivity and a brand’s ESG accomplishments can be a differentiator this year, according to the report. Get MarTech! In your inbox.

Gartner 112

Gartner Marketing Report Planning Paid Search Agency 112

InsightSquared

SEPTEMBER 20, 2019

Making changes to your sales process requires planning, an understanding of the process-related features available, and some best practices for the transition. . Planning Process Changes. The most important step in making updates to your sales process in Salesforce is planning. Process Tools in Salesforce.

Process 149

Process Validation Forecasting Terms and Conditions 149

KoMarketing Associates

AUGUST 20, 2020

FourSquare and Advertiser Perceptions recently published the “Location Data in a Marketing Lifecycle” report, and statistics showed that above all else, marketers are now using location data to identify new consumer markets (73%). However, 39% have no CRM data management process, or they have one that is ineffective.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

Seismic

APRIL 16, 2024

In the Generation Enablement Report: The Rise of Enablement’s Influence , you’ll find research on everything from the outcomes for users and non-users, to adoption challenges, and more. If you’re ready to dive into the full report, you can download it here. Sidenote: AI is a hot topic, even in sales enablement processes.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

KoMarketing Associates

JULY 13, 2022

About 36% pointed to complex processes/workflows, and 29% said there was frustration between departments. When asked to identify the factors contributing to a disjointed customer experience, most respondents (41%) cited differing/misaligned goals. Approximately 22% of sales personnel said the same.

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

Vision Edge Marketing

APRIL 4, 2019

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. These reports only answer the questions “Was there activity?

Marketing Report 185

Marketing Report Lead Scoring Lead Ranking Marketing Qualified Leads 185

DivvyHQ

MAY 15, 2023

Content creation can be tricky, but with the right strategy and process, you can create effective content that not only meets but exceeds your expectations. Learn more about how to optimize your content creation process with Divvy and get ready to take your content to the next level!

Process 89

Process Content Optimization Effectiveness 89

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles Leaders get to see what works well enough to move forward, and what is holding their teams back.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 100

Seismic

NOVEMBER 2, 2023

The State of AI in Enablement: 2023 Report found that respondents are embracing the infusion of AI into their existing enablement tools and programs. The results from our survey revealed that customer-facing leaders from around the world view AI as an enhancement to their existing enablement tools and processes.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Televerde

MAY 17, 2022

When you hear the phrase “robotic process automation,” your mind might immediately become filled with images of robots taking over the world. In this article, you’ll learn what robotic process automation is, what kind of tasks it can handle so you’ll see different ways you can use it, and the benefits it has to offer. billion in 2023.

Process 97

Process Automation Work Management Marketing Management 97