Martech

SEPTEMBER 20, 2024

One of your vendors will suffer a data breach. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Vendors 122

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Moreover, your audience is split into different segments for each stage of the process.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing Strategy 298

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 298

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 298

Marketing Insider Group

OCTOBER 21, 2024

And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. Your job as a marketer isn’t to take a “set it and forget it” approach to your content.

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

Martech

JANUARY 27, 2025

SEO agencies are perfectly positioned to expand their services to include website management. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting. This is a strategic way to grow your business and build stronger client relationships.

Work Management 119

Work Management Marketing Management CMS Development Paid Search Agency 119

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution.

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Marketing Insider Group

APRIL 21, 2025

Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire. Between salary, benefits, and software costs, the expenses add up fast. Handling marketing, sales, customer service, and operations often leaves little time for anything else.

Small Business Marketing 266

Small Business Marketing Design Paid Search Agency Work Management 266

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1. Content Marketing Checklist 1.

Paid Content 303

Paid Content Planning Work Management PPC 303

Martech

NOVEMBER 21, 2024

On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience? Experience management is about more than responding to customer complaints.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing AI 144

Marketing Insider Group

APRIL 28, 2025

Faster Time to Market Need to launch something in weeks, not months? Instead of waiting to hire and onboard a whole dev team, you can plug into one thats already working together. Most outsourced teams have processes in place and know how to hit the ground running. That means you skip the learning curve and get straight to work.

Demand Generation Agencies 147

Demand Generation Agencies Work Management Marketing Management Service 147

Vision Edge Marketing

OCTOBER 22, 2024

we’ll explore how three elements data-driven insights, advantageous excellence, and stellar performance management enable business leaders and boards of directors (BODs) to create something new or bring about change when they emerge from the crucible. In this episode of What’s Your Edge?, Let’s examine each element.

Marketing AI 315

Marketing AI Work Management Marketing Management Customer Satisfaction 315

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. Content creation for social media is the process of concepting, producing and sharing social posts that are tailored for social networks to engage audiences.

Social Media 136

Social Media Work Management Marketing Management Marketing AI 136

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Vision Edge Marketing

JANUARY 28, 2025

In increasingly competitive markets, this approach is no longer optionalits essential for sustained growth and long-term success. We recommend adopting these best practices: Culture and Cross-Functional Collaboration : Customer-centricity goes beyond marketing or sales. As such it requires implementing best practices.

Practices 215

Practices Work Management Marketing Management Best Practices 215

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. Automation within a CRM reduces manual work, saving time and minimizing errors.

Work Management 165

Work Management CRM Marketing Management Allocation 165

Marketing Insider Group

FEBRUARY 5, 2025

Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. In fact, 43% of companies believe better customer service is the main benefit of marketing automation. What is CRM Workflow Automation?

Efficiency 173

Efficiency CRM Automation Marketing Automation Services 173

Scoop.it

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

Vision Edge Marketing

NOVEMBER 19, 2024

stock market. Forests provide critical ecosystem services that affect our climate, rainfall patterns, and watersheds, and at the same time they are also home to 80% of all land-based biodiversity.” Cargill doesn’t just react to market demands; it anticipates future needs and invests in ways that will allow it to meet them.

Practices 271

Practices Peer-to-peer Best Practices Business 271

SocialPilot

JANUARY 2, 2025

Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. They are the digital equivalent of personal recommendations, carrying significant weight in a consumers decision-making process. So, managing your Google reviews isnt just a good idea; its a must.

Work Management 111

Work Management Marketing Management Google Customer Satisfaction 111

WordAgents

MAY 8, 2025

Top 3 Picks At a Glance Agency Key Services Pros/Cons Best For 1. WordAgents SEO content, product descriptions, website writing Pros: US-based writers, proven SEO expertise, scalable packages Cons: No video (yet) Startups, SME, marketers serious about SEO 2. They are also confident enough to offer a social media management service.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

Martech

AUGUST 9, 2024

Google unveiled new features for Local Services Ads (LSA) this week. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. How it works.

Work Management 129

Work Management Marketing Management Features Service 129

Vision Edge Marketing

APRIL 15, 2025

, Mark and I discuss how boards of directors (BOD) and C-Suite (CXO) members can collaborate effectively to align goals and accelerate growth through customer-centricity by using data and performance management to support governance and forward-thinking. This is an area where Ive done a lot of work with organizations across the years.

Enterprise Management 193

Enterprise Management Work Management Lead Ranking Marketing Management 193

Marketing Insider Group

JANUARY 21, 2025

This article is here to guide you through the process and provide practical tips to create blog content optimized for social media. Write about topics they care about, address their pain points, and offer solutions. Numbers or top-ten lists often work well and are relatively easy to write. So, what makes content shareable?

Social Media 286

Social Media Media Content Work Management 286

Webbiquity

NOVEMBER 21, 2024

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups. Guest post by Indiana Lee.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Marketing Insider Group

DECEMBER 12, 2024

Every business needs to embark on a large-scale marketing project at some point, but there are many pitfalls that can get in the way of success. Take advantage of marketing software Software can be a blessing and a curse to a marketing team trying to collaborate. How to Improve Project Collaboration 1.

Paid Search Agency 130

Paid Search Agency Work Management Marketing Management Companies 130

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Tomorrow People

OCTOBER 21, 2024

Account-based marketing, when done right, has proven itself to be a leading strategy for driving revenue. According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

WordAgents

MAY 6, 2025

Between serving clients, managing operations, and planning for growth, content tends to fall to the bottom of your priority list. You want your business to show up when someone searches for solutions that you offer. It works short-term, but the DIY approach eventually proves unsustainable as your business grows.

Advertising Agencies 195

Advertising Agencies Top of Funnel Work Management Sales Qualified Leads 195

The Forward Observer

JULY 12, 2024

Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation. And, interesting fact – Nick Webb and the host of The Marketing Book Podcast are each extremely proud parents of paramedics!

Work Management 271

Work Management Click Rate Touchpoints Amazon 271

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition.

Marketing Analytics Tools 204

Marketing Analytics Tools Enterprise Management Product Work Management 204

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing AI 126

Marketing AI Enterprise Management Work Management Marketing Management 126

Marketing Insider Group

MARCH 18, 2025

Budget Wisely Start small, track performance, and scale up what works. These work best when you target specific interests, behaviors, and demographics. LinkedIn Ads Best for B2B marketing. What Works? A/B Test Everything Even the best marketers dont get it right on the first try. Generate leads?g g Sell products?

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269