How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Press releases have been teetering on the edge of death for years now. Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter? Why Storytelling Enhances Press Release Best Practices.

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit.

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15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. You can take it further, and gain triple the results of your original press coverage.

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Why Major Institutions Lost Public Trust, and How They Can Gain It Back


His dying words were, “Trust no one.” Per Pew Research’s annual survey, which asks people about their level of trust in government to do the right thing “most of the time,” here’s a snapshot of public confidence in the U.S.

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18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. Trust is a core component of a successful search engine optimization initiative as well. Pressed for time?

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Digital casualties: a new trust awakens


Many traditional institutions operate under the belief that the trust they earned over decades of stellar performance in providing products and services is a major competitive advantage. But this is not to say that trust is dead or moribund.

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Benefits of Using a Press Release Distribution Service for Your Business

Altitude Branding

However, they tend to forget about press releases, which are equally effective in rallying desirable numbers. When done right, press releases can have a huge leverage on your audience’s brand opinions, as well as potential investors’ financial decisions.

How to Get a Bigger Bang from Your Press Releases

Marketing Action

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Press releases drew eyes. Given all the online channels now available to consumers, people who want attention often skip the press and go straight to the consumer.

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How To Get More B2B Press Coverage Without Being a Jackass

The Forward Observer

If your approach to reporters is to build a long-term relationship of trust and helpfulness , your will reap what you sow. Artillery B2B Marketing Blog > The Forward Observer The most effective way to get more news coverage for your company is changing.

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12 Trust Signals to Boost Your Conversion Rate

SmartBug Media

The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you. Here are 12 trust signals to boost your conversion rates: 1. Financial trust badges. Your customers seek validation before they buy.

How to Launch a Product Without a Press Release


Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire.

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5 Reasons Your B2B Website Visitors Don’t Trust You

B2B Marketing Traction

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. Here are some of reasons visitors to your website don’t trust you: 1. Your news page includes no press releases from recent years.

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"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions


For companies conducting studies, they hope to win press coverage for, these top sites are prime targets, with editorial guidelines that clearly see outside pitches of study findings as attractive. Posted by KristinTynski In 2019, high-authority links remain highly correlated with rankings.

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Is marketing the press secretary or attorney general?

Velocity Partners

This is marketing as press secretary. At the same time, by definition, the attorney general has to spend a lot more time studying than the press secretary does. The press secretary broadcasts things to the market. But the only way marketing can help shape the CEO’s vision is if the CEO can trust marketing to represent the market more accurately than anyone else can. – Image credit The post Is marketing the press secretary or attorney general?

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Don't Press the Pause Button after Sales - 7 Commandments of B2B Customer Retention


You have already built some amount of customer trust through all the nurturing. Now you need to keep the trust going. Sales is not where your marketing ends. It is only the beginning of the next chapter - retention. Customer retention is the key to driving your B2B business.

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Do We Trust Anything Anymore? Surprising New Data From SXSW


Live From SXSW, Day One: Do We Trust Anything Anymore? The Majority of SXSW Attendees Trust the Media. That could explain why 84% are more trusting of traditional media outlets, and significantly less so of search engines (44%) and social media (20%).

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3 Ways To Build Trust With Your Website Visitors

EMagine B2B Blog

Well, according to the 2015 B2B Web Usability Report , it boils down to two things: credibility and trust. Employee bios, client testimonials and company history will help establish credibility and trust with your users. Press releases for company news, updates and achievements.

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Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent.

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Restoring Consumers’ Trust in Online Advertising


This means that as The Duopoly continue to create efficiencies in their offerings, agencies—once heralded as trusted advisers and experts of the overwhelming digital ad landscape—are becoming less leveraged. Restore Consumers’ Trust in Advertising.

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3 Characteristics of Successful Modern-Day Press Releases


About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.” Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009.

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What Can Brand Publishers Learn from the Trust Project?

Content Standard

Only 32 percent of people trust the news. It’s also why award-winning journalist Sally Lehrman set up the Trust Project. Lehrman is also Senior Fellow on Journalism Ethics at Santa Clara University, so trust in the news is dear to her heart.

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How Marketing Can Earn the Trust of the C-Suite


Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite. In order to earn the trust of the C-Suite, you as marketers need to first truly understand the C-Suite and how they are measured. In Conclusion: 3 Areas to Start Earning Trust.

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Associated Press Includes Social Media Guidelines in 2010 Stylebook


The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. Being able to fall back on specific guidelines from a trusted source just might make life a little easier.

Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need


A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll.

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Establishing Trust with Earned Media: How to Write a Personalized Pitch


Edelman’s Global Trust Barometer Report found that the U.S. experienced the largest “extreme” decrease in trust ever measured. News publications, magazines and influencers already have an established audience that trusts them to publish useful, quality content. By achieving a placement in these publications, you’re reaching people who will be more willing to trust your brand, too. Decline of the press release.

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Who Do B2B Buyers Trust?

The ROI Guy

However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before. It’s Only a Matter of Trust Not only is the medium important, but buyers indicate that the source of the content is often vital to the perceived value of the content.

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How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website


When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. What’s more, our profession barely outranks stockbrokers, car salespeople, and politicians when it comes to trust.

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Fear and Social Media Don’t Mix

B2B Memes

Social Media Associated Press control Dan Gillmor fear Georgia Tech institutions John Paton rules social-media policies trust Twitter wikis

Why links should be a KPI within your digital marketing


Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. Brand building requires a multi-faceted approach that accounts for: Exposure, Positioning, Authority, Interaction, And trust.

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Content meets the B2B buying process (part 2 of 2)


Just a few days after part 1 was published, a study from Advertising Age was released titled “ No One Trusts Advertising or Media. Company or brand press release as part of a news report 14%.

This Psychological Trick Can Make You a More Empathetic Marketer


All the research on empathy suggests that acknowledging another person’s pain is a cornerstone of building trust. Building Buyer Trust. ” As you well know, connection and trust are keys to building relationships.

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

The more information you can give, the more likely people will come to view you and your company as useful, trusted sources of information." ~ Kelsey Jones, Social Media Examiner. Use your recent press as the basis for responding to questions that will build your thought leadership.

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Over 70 Percent of Native Ads Get a Failing Grade


In a new study released today by the Online Trust Alliance (OTA), a non-profit whose mission is “to enhance online trust and empower users,” 71 percent of the top 100 news publishers received a failing grade when it came disclosing and delineating their native advertising.

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Best Social PR Guides, Tips and Tools of 2010


The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&# Social Media Press Releases and Blogger Outreach.

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Is your website’s newsroom missing key pieces of content?


If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. If they can’t find it quickly and easily, you might have lost a press hit. Press Releases.

A tech journalist on the 5 best and worst practices of B2B PR


That’s because they ease the journalist’s burden by anticipating needs, smoothing the path to sources and building a relationship of trust. This webinar draws on the experience of a 30-year veteran of business journalism to teach you how to become a trusted ally.

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

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