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Plato, the Allegory of the Cave, and the digital enterprise, part 2

Biznology

Source: Wikipedia ). Enterprise search, enterprise collaboration, enterprise social networking, enterprise mobile, and enterprise cloud are often lesser versions of Google Search , Google Docs , Facebook , Twitter , YouTube , Instagram , and a myriad of other products and services we use every day outside the office.

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Effective SEO Writing: 5 Steps

Brightedge

Google gives the following advice: “For informational content: very high quality MC (main content) is original, accurate, comprehensive, clearly communicated, professionally presented, and should reflect expert consensus as appropriate.”. Unlike off-page factors (links, brand mentions, social network shares, etc.),

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How to measure influence in social media marketing

Chris Koch

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.

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The Future of Buyer Relationships

Tony Zambito

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Without a doubt, yet to be discovered new digital and social technologies will introduce new buyer behaviors and social buying dynamics.

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Social Business within the Enterprise: Is It Revolutionary?

Biznology

Image via Wikipedia. Conversely, in a stochastic (probabilistic) model, randomness is present, and variable states are not described by unique values, but rather by probability distributions. source: Wikipedia ). Therefore, deterministic models perform the same way for a given set of initial conditions.

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5 Ways to Get the Most From Google+ Communities

Biznology

Photo credit: Wikipedia. In many cases, the network’s communities offer the same targeted discussion and vibrant mind-sharing available in LinkedIn groups. However, the network’s functionalities for sharing and collaboration are more sensitive than any other social network, making it a prime place to build authority.

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Macro Trends Transforming the Buyer Experience

Tony Zambito

Image via Wikipedia.   A macro trend that is evident when one considers the outgrowth of micro sites, micro blogs, and micro social networks over the past couple of years.    Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer. 

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