Hubspot

AUGUST 8, 2019

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

KoMarketing Associates

FEBRUARY 16, 2022

ListenFirst published its “2022 Social Media Marketing Trends Survey,” and statistics indicated that most marketers (46%) can only “sometimes” tie their social media marketing efforts to ROI. This was followed by website (67%), search/PPC (39%) and email (37%).

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

JANUARY 20, 2022

Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms. This was followed by website (67%), search/PPC (39%), and email (37%).

Social Media 243

Social Media Creativity Social Marketing Media 243

QuanticMind

FEBRUARY 19, 2020

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond. Mobile optimization is important for any PPC campaign.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Martech

DECEMBER 14, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey What Google is saying. We’d like to know how it’s been for you. Get MarTech!

Features 132

Features Google Privacy Eye-Tracking 132

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. of the marketing budget on print.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

BenchmarkONE

AUGUST 8, 2019

Prospect and consumer surveys are powerful tools for marketing agencies. When used to their full potential, surveys give you reliable insights into what your leads are looking for and what their pain points are. Surveys can also point out flaws in your strategy, or lead you in new directions that you hadn’t otherwise anticipated.

Top of Funnel 64

Top of Funnel Customer Surveys Buy Advertising Funnels 64

QuanticMind

MAY 3, 2019

Most PPC marketers today would agree that technology is the key to success in 2019 and beyond. Today, there are countless PPC martech tools available that can help marketers manage, optimize, and grow their advertising efforts. With the PPC martech landscape growing year after year, though, the possibilities are becoming overwhelming.

PPC 40

PPC Marketing AI Advertisements Advertising 40

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

ClickZ

JUNE 3, 2020

A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. The survey further found that these were the top reasons: 1 in 5 respondents pulled creative due to unsuitable tone . Pulse survey insights on marketing technology spend.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Some of it is direct marketing, such as email, display, and PPC search. 1 in providing the greatest business value to companies.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

DAGMAR Marketing

DECEMBER 28, 2023

According to a survey conducted by ResumeBuilder: 25% of businesses using ChatGPT have already saved over $75k. Our PPC experts have also discovered ways that ChatGPT can be useful for PPC campaigns. This resulted in many organizations asking themselves this honest question, “ Will AI-generated content impact my business ?”

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

KoMarketing Associates

MAY 25, 2022

In fact, a survey by Drift found that 53% of marketing leaders report generating a pipeline is their top marketing priority. Tracking results in B2B PPC can be challenging because conversions aren’t always cut and dry. The KoMarketing team is your PPC ad partner for high-quality leads. . Track Your Results! .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

QuanticMind

NOVEMBER 16, 2018

You’ve probably seen the headlines calling ad blockers the “death of online advertising,” and anyone who works in PPC advertising knows a thing or two about them. It’s true, ad blockers can have an impact on your PPC growth potential, but only if you allow them to. An Opportunity for PPC Advertisers.

PPC 40

PPC Ads Mobile Advertising Ad Frequency 40

Outbrain

AUGUST 27, 2018

With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. The 5 PPC best practices below will not only maximize your ads’ performance, but they also cover all these critical guidelines that make a tip genuinely tip-worthy. #1: How to do it?

PPC 38

PPC Paid Search Agency Marketing Analytics Tools Landing Pages 38

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Deloitte meanwhile surveyed CMOs to gauge their responses to 2020. Adjust and adapt PPC campaigns. What to do: Evaluate your PPC ROI and spending.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Inbox Insight

NOVEMBER 17, 2020

In our recent survey of 200 senior marketers in the UK and US, we discovered that the biggest challenge when using intent is being able to action on insights gathered , and making data meaningful. Referring back to our survey results, 69% of marketers in our sample set are using intent for paid social ads. Email Marketing.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

KoMarketing Associates

JANUARY 31, 2017

As a part of their multi-channel strategy, many marketers find success with digital advertising, especially PPC. The majority of marketers rank PPC as the most effective digital ad channel. This survey found 68 percent of marketers publish content at least once a week. Marketers Predict Mobile and Social Growth in 2017.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

KoMarketing Associates

NOVEMBER 12, 2019

Demand Generation’s 2019 Survey Report found that 30% of marketers say the primary metric they are being measured on is MQLs or SALs (Marketing Qualified Leads or Sales Accepted Leads), both of which quantify lead quality. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Sword and the Script | B2B

MARCH 23, 2021

Gartner survey finds brand strategy the most vital capability. Brand strategy” was cited as more important than any other marketing capability according to the 2020 CMO Spend Survey by Gartner. Survey of CMOs says brand building the top priority for 2021. His whole budget went to events, PPC and email marketing.

Ad Building 80

Ad Building Branding Brand Identity CMO 80

Customer Experience Matrix

APRIL 28, 2009

Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. Yesterday’s post described the responders to my online survey on demand generation implementation. Web page survey 3 6 5 1 6 15 36 0.58 Web page survey 0.14

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Ranking 120

Martech

MAY 9, 2022

Take the 2022 MarTech Replacement Survey today! PPC Protect ). Advertising fraud is a widely known, widely ignored and very expensive fact. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know! How expensive? Let’s look at the numbers. $68 Juniper Research) $23 billion : Expected U.S.

Statistics 102

Statistics Cost Advertisements Advertising 102

Biznology

AUGUST 24, 2018

Conversely, a mismanaged PPC account can end up costing a company big time. Sound PPC management involves closely studying the results of previous efforts and altering them to improve future performance. What’s more, low conversion rates are probably indicative of ineffective ad content. You just have to be willing to listen first!

Campaigns 126

Campaigns Planning Work Management Marketing Management 126

Marketing Insider Group

MARCH 16, 2021

A recent survey supports this, as 70% of marketers believe SEO is much better than PPC at generating sales. If you compare these to first-page organic rankings for the keyword, it’s the organic search results that garner clicks much more of the time! Content marketing ROI wins this round. It can easily become a money pit.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Webbiquity

OCTOBER 9, 2018

For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim. Image credit: Survey Anyplace. Stefan Debois is the founder and CEO of Survey Anyplace , an online software tool to create engaging surveys, quizzes and assessments. Website Personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Unbounce

MARCH 1, 2022

These clicks include everything from PPC ads to newsletter sign-ups—basically, anything that brings in traffic. This means that you’ll have a more accurate idea of the effectiveness of your landing page, PPC campaigns, email newsletters, and even social media. It’s an essential tool for marketing teams. Image courtesy of Datahash.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. And are you reaching your audience in the right place? The Right Number of Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

KoMarketing Associates

OCTOBER 8, 2019

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. If you’re skeptical, take a look at the chart below from a survey of B2B marketers.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Scoop.it

APRIL 21, 2022

There are many popular strategies you can rely on here, such as search engine optimization (SEO), pay per click (PPC) advertising, and social media marketing. Pay per click (PPC) ads. If you’re interested in a quick way to generate guaranteed traffic, PPC ads could be exactly what you need. Sustain and continue growing.

PPC 94

PPC Traffic SEO Keywords 94

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. When asked about budgets, the 400 people we surveyed were evenly split in how much they plan to spend on marketing activities in 2020. Though PPC experts are nothing if not adaptable.).

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

The Point

MAY 3, 2016

Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide. Question: does advertising on LinkedIn “count” as social media, or should it really be viewed as another advertising channel, i.e. Social PPC ?

Marketing Report 100

Marketing Report Planning PPC Lead Ranking 100

B2B Marketing Traction

APRIL 12, 2013

In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ).

Tactics 100

Tactics Paid Search Agency SEO PPC 100

DAGMAR Marketing

DECEMBER 31, 2019

The “3 R’s of PPC” — AKA The Last PPC Audit Guide You’ll Ever Need. We broke down how we perform PPC audits and shared how to use this approach to get your paid search campaigns under control. We broke down how we perform PPC audits and shared how to use this approach to get your paid search campaigns under control.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. I have been fortunate enough to utilize the tool at both SecurityScorecard and AlphaSense where I’ve seen very positive results.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JANUARY 30, 2017

Nearly 50 percent of survey respondents stated that they allocate less than $100,000 of their marketing budget to influencer marketing annually. PPC and influencer marketing exhibited the most ROI on average for marketers, ranking 6.86 Data shows that nearly half of B2B IM programs are still in the experimental phase.

Marketing Report 120

Marketing Report B2B Marketing Allocation Budget Programs 120

Huptech Web

JANUARY 13, 2023

Display PPC Stats. Shopping PPC Stats. Amazon PPC Stats. Display PPC Stats. Shopping PPC Stats. 98% of global consumers surveyed shop online, further emphasizing the importance of mobile optimization for businesses looking to reach consumers. Amazon PPC Stats. Table Of Contents. Introduction.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52