article thumbnail

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. Aggressive testing of ad copy.

SEM 221
article thumbnail

Balancing SEO and PPC to Maximize Search Results

Webbiquity

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term. Can your PPC cut into your organic traffic? Can it hurt rankings?

PPC 270
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar.

article thumbnail

10 PPC Blogs Every Marketer Should Read

Convince & Convert

” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. that night, I asked my girlfriend not to call me for the next three months, put away my PS3, and started my research on the best PPC resources available online … and I just read. Specialization: PPC Strategies + Case Studies + News.

PPC 158
article thumbnail

ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools via @sejournal, @siliconvallaeys

Search Engine Journal

Save time when you discover a slew of new automation opportunities for PPC advertisers in Generative AI. The post ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools appeared first on Search Engine Journal. Here's a step-by-step using PT to start with.

SEM 103
article thumbnail

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity

The majority of businesses of all sizes find social media to be the most difficult channel to manage, and generally view pay per click (PPC) adverting as the least challenging. SEO and SEM Budgets. More than half (65% for SEO, 57% for SEM) of companies in the $1-5 million range will do so.

article thumbnail

15 Best B2B Tech Marketing Resources for Growing Your Skills and Business

New North

PPC Hero PPC Hero, like its name suggests, is dedicated to teaching paid search marketing tactics and strategies. ” Their blog is packed with useful, tactical tips on SEM-related topics from AI in PPC to scripts for managing Google Ads budgets. ” This is a great resource toward strategically shaping messaging.