Webbiquity

APRIL 11, 2023

This type of optimization is especially helpful when it comes to creating SEO-friendly copy that stands out from competitors in the SERPs (Search Engine Results Pages). Voice Recognition Finally, voice recognition technology can be used as part of an AI-driven system for creating audio files such as podcasts or videos.

Marketing AI 313

Marketing AI Curation Content SERP 313

Moz

DECEMBER 26, 2019

Posted by NikiMosier What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? I'm Niki Mosier, a senior SEO account manager at Two Octobers , and I'm here today to talk to you about the not-so-secret value of podcast transcripts. Google is now indexing podcasts.

Keywords 65

Keywords Advertising Benchmark SERP Webinar Metrics 65

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. One of the most effective ways to turn your C-suite members into thought leaders is to start a podcast. consumers listened to podcasts in 2020, up from 44% in 2018. Keep content current.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts. What Does It All Mean?

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Search Engine Journal

FEBRUARY 4, 2022

Find out which strategies will help you dominate the SERPs in 2022. The post SEO In 2022: 10 Important SEO Trends You Need To Know [Podcast] appeared first on Search Engine Journal. With so many hot SEO trends, what should you focus on?

SEO 111

SEO Trends SERP 111

ClickZ

JUNE 15, 2023

Let SEO drive your blogging strategy Blogging is a great way to capture additional SERP opportunities, including: Featured snippets Featured snippets rank on top of search results, immediately below the ads. Use a blog to elaborate on your value proposition, and get creative by including videos, podcasts, or expert interviews.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Search Engine Journal

JANUARY 11, 2022

Find out which strategies will help you dominate the SERPs in 2022. The post SEO In 2022: 10 Important SEO Trends You Need To Know [Podcast] appeared first on Search Engine Journal. With so many hot SEO trends, what should you focus on?

SEO 93

SEO Trends SERP 93

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Experts claim that visitors who stay on your website can still improve its SEO , even if they don’t come from the SERP. ↑ Backlinks from social media. Some of the best links are earned organically.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. A lot of articles out there remind us that Google awards higher SERP results to websites that EAT. That content is an important part of your on-page SEO, allowing you to reach for the SERP brass ring.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. It also enables you to build trust with your ideal customers by offering continual value.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! Role of Press Releases in ranking higher in SERPs. No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog! . Obtaining the right media coverage to help boost your small business. Thanks for joining us, Mickie.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Hubspot

SEPTEMBER 17, 2020

These include podcasts, newspaper articles, book bibliographies, and, yes, friend suggestions as well. If you’re selling a consumer product, like a book, maybe your potential customers read a few magazines and a few podcasts. Qualitatively, SERP domination seems like a worthy goal. You’re not in the conversation.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). The decay rate for CTR on a SERP was almost like a law of physics five years ago. SERPs will now only have nine text listings. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Stevens & Tate

SEPTEMBER 20, 2023

Examples of native ads include: Paid search ads : As a website owner, you pay Google to rank your web pages on the first pages of the Google Search Results Pages (SERPs). Sponsored content : You sponsor a podcast or video, and the owner features your business or displays an ad letting the audience know about your business.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Magisto

JANUARY 13, 2020

Podcasts have been rising in popularity recently. 32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. SERP Position 0 ranking. Content Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

seo.co

JANUARY 1, 2023

Google doesn’t want publishers engaging in link schemes , one of which involves using low quality backlinks to manipulate rankings in search engine results pages (SERPs). Give Interviews on Podcasts. Don’t be shy if you’re considering reaching out to podcasters to ask if they’d have you as a guest on their shows!

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Animalz blog

FEBRUARY 25, 2024

Taking SERP positions and defending them takes much more effort than it used to. But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

DECEMBER 11, 2018

Podcasts, on-demand, subscription, and paid content is becoming more popular with those under thirty. Some of the most popular podcasts out today getting millions of listens and rabid fans that sell out live recordings and tour dates, and it’s important for B2B companies to start looking at podcasts as a viable option for their business.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent. Wrapping Up.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Because for the same keywords on different devices, you can see different articles at the top of the Google search engine results page or SERP. You should always tailor your text to specific devices and cities to win the battle for the top spot in the SERPs. The same goes for locations.

SEO 133

SEO Content Marketing SERP Case Studies 133

Method and Metric

JANUARY 3, 2020

SERP features. Over time we’ve seen more and more that Google has introduced new features that tend to keep users on the SERP (Search Engine Results Page), longer and oftentimes, eliminating the need to go any further as the question or query is answered or resolved right then and there. Watch for new social trends.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Contently

APRIL 4, 2023

Experiment with new content mediums , like posting videos on YouTube or creating podcasts. Keywords Everywhere : Use this free browser extension to get instant data on keywords and competitors on search engine results pages (SERPs). Here are a few tips to get started: Expand your reach by creating a presence on new social media sites.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

ClearVoice

MAY 24, 2023

Other ways to start spreading your thought leadership include: Guest posting Speaking at events Producing podcasts or appearing as a guest Providing interviews Email distribution How to Create Authority One of the cornerstones of thought leadership is authority.

Thought Leadership 81

Thought Leadership Content Distribution SEO 81

Moz

SEPTEMBER 21, 2020

You have another resource to share, which can also include proper keywords so it ranks higher on the SERP. As you can see below, Howes had an interview for his podcast with Mel Robbins, which is scaled across YouTube and podcast platforms, but he took a quote from her in the interview and scaled it across Instagram, Twitter, and LinkedIn.

SEO 85

SEO Top of Funnel SERP Content 85

Marketing Insider Group

MARCH 2, 2021

Your blog, social media, reviews, podcasts, guides, case studies, and videos can help. Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR). How about those considering what you have to offer?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Conductor

MARCH 16, 2022

SEO 101 Podcast : Prefer podcasts? Plus, the podcast is favored by Google’s Search Advocate, John Mueller , so you know it’s good. H ow to Create a Blog That Ranks : We break down the 10+ factors to take into account when creating a blog to ensure that it’s set up fo r success in SERPs. A Content Marketer’s Guide to SEO.

Education 98

Education Resources SEO Lead Scoring 98

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. These can be podcasts or as simple as sending your users a questionnaire so they can answer them. If you haven’t, then you need to cover them. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. These can be podcasts or as simple as sending your users a questionnaire so they can answer them. If you haven’t, then you need to cover them. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. As such, ranking well on search engine results pages (SERP) requires a comprehensive and robust SEO strategy. These tactics are designed to help potential customers learn about your company and the solutions you provide.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Directive Agency

FEBRUARY 28, 2022

Use the SERP as if you were a potential customer looking for your solution. What does the search engine results page (SERP) look like? Is it even realistic to rank for that core keyword, or is the SERP dominated by 3rd party review sites? . Where should you be positioned? Don’t Be Picky. What are their specific goals?

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Conductor

MARCH 17, 2022

Other marketing channels often have easier metrics to define success , like open rates for emails, the total number of subscribers to a podcast, or the social engagements on a post. Showing Page 1 keyword growth is vital to content marketing ROI as this can prove how much more visible our page is in SERP than it was previously.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

ClickZ

OCTOBER 4, 2019

Advertisers and SEOs will become more focused on On-SERP SEO and featured snippet targeting. I wake up early, work out, listen to a podcast or new music, drink cold brew and do my skincare routine. I anticipate that the percentage of zero-click searches will continue to rise in the next 6-12 months. My morning routine is everything.

Youtube 101

Youtube Intent Optimization Merchandising 101

B2B Digital Marketer

FEBRUARY 17, 2022

Podcast Timestamps/Outline. 04:02 – Is it impossible to show up on the first page of SERPs? Pankil has an MBA from the University of Hartford and a BS in Aerospace Engineering from Embry Riddle Aeronautical University. 00:52 – Introduction. 01:37 – About Pankil Shah. 13:25 – 4th lie?

Content Marketing 52

Content Marketing Enterprise Management Lead Scoring Lead Ranking 52

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94