Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Webbiquity

JULY 13, 2021

Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends. The other two are Iceland and Norway.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. The author(s) of the report included the following statement in the description of the survey methodology.

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Marketing Insider Group

JULY 3, 2023

Don’t forget to check what’s popular in podcasts by using Podcast Notes. A plus side to Exploding Topics is that it uses human researchers to analyze the data and weed out irrelevant topics as well as discover meta trends. Podcast Notes Podcasting is a media sector that just keeps growing. Image Source 3.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Experts are forecasting Meta to report $36.1 Why we care. billion in ad revenue. Fuel for your marketing strategy.

Cost 109

Cost Advertisements Advertising Automation 109

Act-On

SEPTEMBER 26, 2023

A great strategy for landing these links is pitching related blogs and podcasts. When you write a guest post or appear as a podcast guest, you typically get a link to your website. Here’s a three-step process: Research trending content. Blogs and podcasts with high domain authority get many pitches. Write your pitch.

SME 141

SME FAQ Domain Link Building 141

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Per the report, there are: 93.6 How your social media marketing budget stacks up to your peers and competitors? 575,000 tweets published.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Furthermore, 26% listen to podcasts every week.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Oktopost

MAY 4, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Research shows that a whopping 60% of companies spend more time researching potential partners than meeting with them. Guest post by Brit Tucker. over a five-year period. billion by 2027.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. Only 26 percent said they are very to extremely successful, according to a Content Marketing Institute report. The findings? Image: CMI. Image: Shopify.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Oktopost

MARCH 13, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. Her experience in social spans a variety of industries including technology, research and financial services, working on global brand and corporate social teams at IBM and Gartner.

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Hinge Marketing

MARCH 25, 2020

The research is still relevant, even in unpredictable times. How best to weather the storm when the report changes hour to hour? Hinge’s 2020 High Growth Study: AEC Edition represents almost $24 billion in 2019 reported revenue, and it oversampled larger firms by design in order to deliver more balanced and relevant insights.

Research 51

Research Planning Paid Search Agency Differentiation 51

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Research and Markets ) Artificial intelligence statistics Savvy content marketers are already using artificial intelligence and automation. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Top Rank Marketing

FEBRUARY 7, 2024

Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021. According to the report, marketing technology and data analytics mastery have emerged as top priorities for CMOs, with 49% emphasizing its importance in 2023.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Convince & Convert

MAY 17, 2016

Our friends at Social Fresh, organizers of the terrific Social Fresh Conference , recently released a comprehensive new report on how professional social media marketers spend their time, and their money.

Social Media 113

Social Media Budget Programs Facebook Research 113

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. They don’t appreciate the power of earned media.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 5 Rich Hollander Axcelora Contact Rich Hollander Score: 48.30 19 Ahmad M. Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Vision Edge Marketing

APRIL 5, 2022

Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose? Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. When it comes to content marketing usage, the majority of your audience is online with 85% of adults going online on a daily basis ( Pew Research ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime. It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Biznology

DECEMBER 4, 2019

Podcast: Play in new window | Download. We examine three different articles that touch on various B2B marketing aspects in this podcast. The second piece is from Chris Penn , who does excellent marketing research. About the podcast: Hosted by Paul Gillin and David Strom, FIR B2B covers the latest news in B2B communications.

Social Media 156

Social Media Dwell Media B2B 156

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. General Internet Use Statistics. General Internet Use Statistics.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. Want to read the full report? Forty percent use metrics and ROI to report on and analyze the impact of their marketing efforts. Want to read the full report? About the Study. Get access here. Technology. Get access here.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 12 Sarah Barnes Lets Talk Supply Chain Contact Sarah Barnes Score: 49.44 Score: 39.78

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 33 Matthew Rosenquist Eclipz Contact Matthew Rosenquist Score: 36.17

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128