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The New Rules of Social Marketing and PR

Convince & Convert

David Meerman Scott on Twitter: @dmscott. If you could do a Skype call with any living person, who would it be? Surprising just about everyone, David would love to Skype with the one and only Miley Cyrus and learn how she builds and maintains an audience. ” —@dmscott. TapInfluence. Little Bird. See you next week!

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Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

The Future of Twitter. He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. Today, Joel discusses various aspects of Twitter, including changes that seem to be moving Twitter away from a unique user experience to more of a Facebook user experience.

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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Consider setting up a separate site to tell your personal story.

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

Debbie joined more willingly; as a wine blogger she was already entrenched in the social media mentality when Twitter first came out. If you could do a Skype call with any living person, who would it be? She resisted at first but relented when her book was coming out. What do you like best about social media today?

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If The question that you may be grappling with is this: How should Twitter be used for customer service? If you have a corporate Twitter account and someone sends you a message, you better respond and quickly.

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How to Use Social to Attract Great Employees

Convince & Convert

Why personal social content can mean accidental false advertising. Carmen’s Twitter: @CShirkeyCollins. Cisco Careers on Twitter , Instagram , Facebook , and LinkedIn. If you could do a Skype call with any living person, who would it be? In This Episode. ” —@CShirkeyCollins. Internet of Everything.

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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. In terms of blunders, Twitter is a major automation disaster zone. A personalized approach is key to successful marketing. Automation makes a lot of things very easy.