Introducing ViewedIt: Supercharge email conversions with the power of personal video


At Vidyard, we’ve created a more impactful, personal way to communicate via email by harnessing the power of video. ViewedIt is a unique tool to create, send and track personalized videos via email — one that’s so easy, anyone can use it in a couple of clicks. Click. Trash. Click.

Cool & Useful Sites for the Holidays

Paul Gillin

Skype . Video chatting is now a standard activity for most Internet users – in fact, earlier this year, Skype reported that their users log 300 million minutes of video calls daily. Skype has recently added a new multi-party platform that allows up to 10 people to video chat with each other, which is a great way to get the family together, even if you’re all far away from each other.

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Trending Sources

Should businesses use LinkedIn groups or Slack for prospecting? Part 1


Slack is a hybrid of instant messaging, social media, and Skype. For example, a social media marketer may join a sales and marketing group, but that person can opt-in to only the channels of interest vs. every single topic. This is one of my personal favorite features.

Three 2017 B2B sales and marketing video trends: it’s time to make your move


The more pervasive personal video streaming and messages become, the less relevant categories such as webinar, slideshare, explainer, tutorial, and commercial become. Record Skype conversations with customers. Here’s where I think B2B sales and marketing video is headed this year.

Are you a social media marketing hunter?


And to be even more practical, can you use social media as a way to convert a weak tie online via a social network into a key contact that you then are able to make in person into a friendship and finally into the trusted inner-circle?

The Secret to Filming an Awesome Remote Interview


Alternatively, you could record a Skype split screen , but this can be a bit boring to watch. The split screen can be accomplished through a tool like Skype, which also lets you record your session as it’s happening with no additional screen recording software required.

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Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014


A person''s best friend; a very close friend. A person who follows a primarily but not strictly vegetarian diet. A person of high status and influence; an important person, a bigwig. A person who owns, works in, or frequents a honky-tonk (honky-tonk n. Skype , v.

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“How I Work”: Janet Rubio, CMO at True Influence @trueinfluence #HowIWork

Heinz Marketing

Current computers: Shamefully, I ran marketing for one of the divisions at Dell for 5 years and think they are great, but without Tech support at the ready, I am an Apple person. But as the person responsible for lead generation I eat my own dog food and rely heavily on InsightBASE to guide our efforts. Because we are a virtual company Skype is just like air … I use it to survive each day. I’ve logged more Skype hours this year than I can count.

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How to get on Influencers’ Radars

Onalytica B2B

Understand their personal interests and personality. Opportunities that she frequently seems to take up are projects around anxiety and mental health, since this is a topic she is passionate about on a personal level.

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How Smart People Do Social Selling


We know that personalized messages get significantly higher conversion rates. You are the type of person who takes extra care and treats people well. Now, if you got 20% more sales to close from those personalized contacts, would it be worth the extra time? Skype call.

18 Expert Guides to Using Google+ for Business


7 Point Checklist to Dominate Your Personal Brand Using Google Plus by Rebekah Radice. Well…it turns out that while Google+ shares may not boost search rankings universally, a person’s (or brand’s) following on Google+ can certainly affect personalized search results.

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How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14


Just as you wouldn’t have only one voice in your webinars, blog posts, videos, and other content, you should avoid having only one person featured in an entire podcast. Based on that research, we started down the path of recording remote interviews via Skype.

How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

As millennials continue to drive the web and how its used, marketers and sellers are forced to create a more personalized approach to give users exactly what they are looking for. A lot of social media is one-to-one engagement, whether you have a team handling social media responses or just a single person on staff monitoring mentions of your business online. If an employee only uses Facebook for personal connections, don’t ask them to start posting business articles.

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17 of the Best Tools to Find and Interview Remote Candidates


She’s an ideal fit, the right mix of smarts and experience, temperament and personality. Kelsey can’t compete with that local, in-person pool. It’s a wonderful experience, warm and personal. They put Kelsey on the same plane as all those in-person candidates. 2) Skype.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

in-person events and 6.) in-person events, 2.) Consider moving to a less-frequent newsletter and use it to summarize your marketing activities and share the culture and personality of your business. Build your pipeline and offer in-person events mid- or bottom-of-the-funnel.

Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT


I personally love the sandy, textured background with the scripty font on top. 9) Skype. but Skype''s logo was once red?! Another fun fact: Skype was created by the people who brought you music downloading service, KaZaA. Tweet about Skype.

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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

These can be done by different employees in your company or by one person. You can even record the customer’s question over Skype or at their company and add it to your video. You can take the video or ask to interview them by Skype.

Agency Focus: How Content Marketing is Changing, & How to Measure It


Since you’re reading this blog post, you probably know the importance of content marketing, and getting the right content to the right person at exactly the right time. Meeting/Web Conferencing Software – GoToMeeting, Skype, Cisco’s WebEx, etc.

How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work


In the meantime, check out our most recent article [link to company blog post, personal blog post, or recent good press]. Mobile/Skype] | [Office/Skype]. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

I record phone calls using Skype and MX Skype Recorder. When Dana or I post a new entry on Joy of Geocaching , for example, the headline and link automatically post to the Joy of Geocaching twitter account and then my personal Twitter account automatically retweets @joyofgeocaching.

How to Work with Influencers: The Ultimate Guide


Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. Skype executed a promotion like this one with its “ Your City, Your Passion ” competition.

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How Blending Can Boost Your Business

Modern B2B Marketing

Even personal experiences—having parents from different cultures, experiencing different cuisines—show how blending is influencing consumer behavior. Until 1991, being lost in a multilevel mall parking garage might have struck you as more frustrating than funny.

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The Do’s and Don’ts for Sending Email at Work


DO: Personalize. A good rule of thumb, address this person as you would address them in conversation. Study past emails this person has sent, recognize their tone or writing style and adapt to that. Not to condone the act, but this is why we have personal emails, people.

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The New Brand Building in the Era of Engagement

Modern B2B Marketing

Think about Skype’s “Stay Together” campaign : It demonstrated how people are using technology to develop deep, emotional relationships across great distances. The two girls don’t just keep in touch—Skype allows them to become best friends, even while living on separate continents.

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PowerViews with Bob Perkins: Inside Sales is Here to Stay


Skype chats and instant messaging. However, personal contact still plays a major role in closing big deals. “It’s My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite.

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10 Ways to Grow Your Email List Like a Boss

Modern Marketing

However, as more and more marketers reconsider their approach to social , email remains a powerful and personal channel for building and engaging an audience. A personal recommendation from a trusted resource is one of the most powerful tools in your conversion toolbox.

Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Modern B2B Marketing

Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Jim cites an example from Skype, whose goal was to show the human impact of people connecting through their technology.

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Creating Content That Resonates


Empathy is about feeling what the other person feels, putting yourself in their shoes – and you can’t fake it. . Set up a phone call, Skype meeting, or coffee date with a customer. “YES! I know exactly what you mean!” . “Oh Oh man, been there.” . This is my jam!” .

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12 Tools & Resources to Help You Create Better Buyer Personas


To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. Skype has a list of useful tools you can use to record Skype calls, and Google Hangouts are automatically recorded.

How to Hire a Digital Marketing Agency: Red Flags and Key Questions

Modern B2B Marketing

This can be done in person, by phone, Skype, or email, but it must be done. Take note of each agency’s “personality” and how it aligns with your company’s brand.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Whether you’re giving a tour of your office, showing everyone enjoying themselves at a company mastermind or giving a presentation, you’re sure to show your client a more personal look inside of your business.

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Microsoft, Marketo and Facebook’s 5 Tips for Focused, Effective Marketing


“The more you understand your customer and the buyer journey, the more you’re going to be able to develop the content… to personalize those one-to-one journeys for your customers.” What’s the difference between a winning demand generation strategy, and a mediocre one?

5 Surprising Studies on What People Consider "Good" Customer Service


While speed may not be most important for email, phone, or in-person support, in social media, speed trumps all. Set up a screen share on Skype or Google Hangouts and walk them through it.

7 Design Podcasts That'll Get the Creative Juices Flowing


Listen to this podcast if: You're the type of person who observes design everywhere -- whether it's during your commute or while staring at a row of condiments.

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization


This lean project and task management software allows you to assign tasks by person or by category, filter to see who’s working on what, and communicate (or change plans) with your team in real time. 17) Skype.

Managing Pros and Cons of Outsourcing Content

Modern Marketing

Organise regular content meetings whether in person or via Skype; it’s essential that the provider is brought on board as a department and not simply treated as an entity that you “fire and forget.” In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy.

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58 Best Marketing Tools to Build Your Strategy in 2017


After all, in-person events are some of the best ways to interact with potential customers and create a brand experience that prospects, customers, and your community will remember. Slack makes remote and in-person work possible and easier than ever. Skype. Skype.

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5 Brilliant Marketing Campaigns for Boring Products


Only 24 people applied, and they set up a fake Skype interview for the position -- then compiled the interviews into the video below. Not every brand is as exciting and sexy as Apple, BMW, or Red Bull.

Why Marketers Make The Best CEOs


Leadspace’s CEO Doug Bewsher has had a remarkable career – one which has, among other things, seen him take the role of Chief Marketing Office in Skype and Salesforce.

5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

What should be more of a concern is if you’ll have a point person who will collaborate with you and be accessible should any issues come up. Questions like: How can I best reach you (email, text, messenger, Skype, etc.)?