Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Have your thought leaders been invited to participate in conferences , webinars, podcasts and other events? It’s less about the medium and more about the content.

Thought Leadership 220

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 220

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

Martech

JANUARY 10, 2024

Writing an internal research paper for consumption amongst peers — writing within corporate, which basically means writing in “PowerPoint speak” — is so different from writing in the context of contributing to MarTech. I was out walking the dog and listening to this podcast the other day, and the podcast speaker pinned it.

Marketing AI 97

Marketing AI eCommerce Peer-to-peer CMO 97

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. Write extensively about your mission and the problems you solve. Share your knowledge in blog articles to get people to your website. You can even benefit your entire industry.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Outgrow

OCTOBER 18, 2022

We recently interviewed Eric Quanstrom for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! I think that most downturns and recessions present awesome opportunities. We have a podcast, it’s called enterprise sales development. Welcome to the Marketer Of The Month blog! .

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Branding 52

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Don’t be surprised if you discover that preferences have changed.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. Common offerings include webinars, white papers, user communities and user conferences. Present at an event or conference. Start a podcast, blog or YouTube channel. These are worth following. In some cases, trade associations maintain such outlets.

Work Management 89

Work Management Marketing Management Training Vendors 89

Hinge Marketing

FEBRUARY 27, 2020

Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. Research can provide good content for presenters to illustrate or as validation for their main point. If you license research , you could co-present with an analyst from the publishing organization. .

Distribution 118

Distribution Promotion Research Webinar Metrics 118

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Podcasting. Check out our additional fractional CMO resources, subscribe to our B2B marketing podcast , or take a look at our fractional CMO services. Google advertising.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Contently

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. How have the last few months and this amazing movement for racial and social justice impacted the podcast?

Work Management 177

Work Management Marketing Management Branding Brand Identity 177

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So I’m looking back in the mid-2000s and the internet was stable, and people have figured out that they needed websites and that they needed to present themselves there. Nice to meet you.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. Write extensively about your mission and the problems you solve. Share your knowledge in blog articles to get people to your website. You can even benefit your entire industry.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Unbounce

DECEMBER 16, 2021

Try making a brand awareness landing page that shares info through: Ebooks Podcasts White papers. Drive visitors to your main CTA by: Embedding podcasts and other media directly on the page Setting any resource links to open in a new window Making your main CTA button stick out through tactics like contrasting design and repetition.

Landing Pages 124

Landing Pages Top of Funnel Branding Brand Identity 124

Martech

FEBRUARY 24, 2022

The course materials were designed and presented by Patrick Johnson, CEO and founder of the global AR agency, Rock Paper Reality. Cathy Hackl hosts a podcast in partnership with Adweek called The Metaverse Marketing Podcast that would be worth checking out. Masters in immersive marketing?

Planning 126

Planning Advertising Agencies Paid Search Agency Mobile Advertising 126

Trade Press Services

FEBRUARY 12, 2024

Six years later, he was recognized as a top athlete at his university, winning numerous awards, was accepted onto the ESPN Academic All-America Team, and was presented with his university’s presidential medal. After a year-long recovery, Clear returned to the baseball field. Atomic Habit Law No.

Product 89

Product Rules Press Paper 89

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. They are well suited for audiences who enjoy audio/visual presentations. And finally, it builds trust in ways that product sheets, white papers, and guides simply can’t.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Televerde

MARCH 28, 2024

The evolution of work-life balance since COVID-19 has shifted from traditional norms—like commuting with podcasts, fitting in exercise between meetings, and unplugging after work. I meditate in simple ways, like focusing on my breathing and bringing myself back to the present. Yet, this new balance isn’t universal.

Privacy 52

Privacy Paper Rules Spending 52

SmartBug Media

AUGUST 1, 2022

Whether your main focus is learning from the speakers or not, checking out the INBOUND agenda will help you make sure you’ve blocked time for sessions such as this podcast recording, “ The Intelligent Inbound Podcast: Against All Odds.” (Yes, Pen and paper. Take a minute to make your OOO reply work for you. Laptop and charger.

Conference 105

Conference Network Marketing Planning Hubspot 105

Outgrow

JULY 16, 2021

We recently interviewed Morgan Norman for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Killing the Desk Phone and Other Marketing Gambits with the CMO of Dialpad, Morgan Norman. But just be a corporate artist, be yourself, be in the present and amazing things will show up for you.

Planning 52

Planning Enterprise Management Work Management Marketing Management 52

PathFactory

FEBRUARY 8, 2021

Whether it’s an in-depth video from a speaker or a white paper ask yourself: will my audience want to submit their email address to get it? These can be step-by-step guides on how to turn the ideas presented in the event into actions or follow-up content on their speech. Turn it into a podcast. Create snackable videos out of it.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Directive Agency

MAY 29, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across the nation. .”

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74

Navigate the Channel

NOVEMBER 14, 2017

As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. Convince and Convert reports a 14% increase in the number of podcast viewers year over year. Types of Campaigns.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Animalz blog

JANUARY 23, 2023

Generative AI models have substantial weaknesses: They create fiction and present it with all the certainty of sure fact. Most SEO content doesn’t usually need a complex narrative to be successful: it’s enough to present clear ideas and arguments in an organized way. But that is, in our opinion, a losing proposition.

Tools 125

Tools Content Marketing Content Work Management 125

WriteSpark

JANUARY 19, 2010

This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. When heard, these items are easy to ignore, but when read, they don't always reflect well on the presenter or your company.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

SmartBug Media

JUNE 16, 2020

Once you have a practical framework for understanding the similarities and differences, it becomes clear why both should be present in your strategy and tactics. For example, I listen to a lot of podcasts, and they always seem to contain advertising for the same companies: Quip, HelloFresh, Casper, and so on. What Is Demand Generation?

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

ClearVoice

SEPTEMBER 4, 2020

Webinar presentations are the most likely pieces of B2B content to be behind gated registration forms. Almost half of podcast listeners listen to podcasts while at home. Nearly 79 percent of marketers say white papers are the content they are most likely to share with colleagues. Podcast Insights ). BrightTALK ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Scoop.it

FEBRUARY 22, 2024

Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent. There are many partnership opportunities, such as Interviewing an industry thought leader for your podcast or blog. That builds trust and connection.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Content4Demand

AUGUST 11, 2020

According to Dixon and Adamson, we need to present customers with “a credible demonstration that the customer’s current mental model is not only flawed, but costing them money or exposing them to risk in ways they never fully realized.” This is the last quarter of the game. It’s not the time for snappy, bite-size assets.

Buy 91

Buy Account Based Marketing B2B Thought Leadership ABM 91

Rev

SEPTEMBER 20, 2023

Marketers have to adapt their playbook to how, exactly, today’s market favors buyers and presents increasing challenges for demand marketing teams. Successful marketing playbooks used to feature high-value downloadables like white papers and ebooks. So much info, so much noise. We consume content differently now. Paid search, SEO.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

ClearVoice

AUGUST 14, 2023

The rise of employer branding Employer branding, which is how you present your company and what it’s like to work there, shapes your reputation as an employer to job seekers. Podcasts provide a convenient way to stay informed while on the go.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. I’d fly in top speakers to present on top topics. What could you do with an additional $1,000? Invest in success.

Marketing Budget Creation 103

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 103

ClearVoice

JULY 27, 2022

Content marketing can take many forms, including entertaining videos, educational blogs, ebooks, case studies, white papers, social media posts, and even apps and video games. Branded podcasts are another way to get a company’s name out there but the way GE did it is far from the norm.

Examples 52

Examples Branding Brand Identity Content Marketing 52

The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. See this earlier post for recommendations on what makes an effective white paper.). The following is a recipe for a good information kit.

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100

ClickDimensions

JUNE 18, 2020

Webinars, with how they bring people together, might be more impactful than white papers. Videos and podcasts can also convey a sense of human connection. People are craving human interaction and your content can help deliver in a few different ways. One way is the format. Prepare to adapt. Go back to your content marketing roots.

Planning 89

Planning Content Marketing Tips Content 89