Martech

AUGUST 9, 2024

Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. Consider Dublin, a city with over a thousand years of history. High-speed scanners digitized crucial historical documents from many different formats.

Digital Transformation 111

Digital Transformation Paid Search Agency Advertising Agencies Planning 111

Circle Studio

AUGUST 13, 2020

Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. But as important as presentations are, they can often be treated as an afterthought.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 It makes sense on paper: the people who work for you are knowledgeable about your products and services, and may even want to tell more people about the great work you are doing. However, there are caution signs all along the side of this freshly paved road.

Activities 268

Activities Marketing Agencies 2 Paid Search Agency Case Studies 268

Marketing Insider Group

AUGUST 31, 2021

Other studies reveal similar results, such as the oft-cited Nielsen study , which showed that ads targeting an audience’s emotions triggered a 23% boost in the product’s sales. And don’t forget the Qualtrics (originally Temkin) study. So, What Kinds of Data Should We Use to Make Our Case? White papers.

Storytelling 278

Storytelling Case Studies Paid Search Agency Top of Funnel 278

markempa

APRIL 12, 2019

This MarketingSherpa case study, “ How to Impress Conservative Fortune 100 Business Prospects by Allying With Academia ,” demonstrates the practical application of the halo effect. These experts can become a source of podcast guests, speakers, webinar presenters.

Demand Generation 214

Demand Generation Demand Effectiveness Generation 214

Zoominfo

AUGUST 26, 2018

In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ).

Planning 272

Planning Zoominfo Top of Funnel Churn Rate 272

Zoominfo

JULY 11, 2018

At this point, the marketers have developed a business case, are seeing early success and becoming more sophisticated with measurement and scaling ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. ” Relegate all video to the top-of-the-funnel?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Launch Marketing

JANUARY 29, 2025

Recent studies show, 65% of B2B buyers find short-form content most engaging, 90% of B2B buyers watched a video to learn about a companys product or service and 84% of B2B buyers say LinkedIn delivers the most value compared to other social media platforms. Videos can be a quick, visual way to present your product.

B2B Marketing 62

B2B Marketing Marketing Management Case Studies B2B 62

Stevens & Tate

DECEMBER 11, 2024

Rather than focusing on product promotion, B2B influencers enhance brand awareness by articulating your companys vision and values through insightful content, meaningful discussions and compelling presentations. White Papers and Case Studies: Co-creating in-depth content that demonstrates expertise and the practical value of your solution.

B2B Marketing 85

B2B Marketing Campaigns B2B Thought Leadership B2B 85

sagefrog

OCTOBER 29, 2024

Unlike traditional search engines, which present a list of links, generative engines synthesize answers from multiple sources into a single, structured response. Unlike SEO, GEO directly targets generative AI engines, requiring specific optimization methods tailored to how these engines process, synthesize, and present information.

Optimization 64

Optimization Generation Long Tail Marketing User-Generated Content 64

The Point

JULY 30, 2020

There are two primary ways to do this: one is to include a link to relevant content at the end of the post, as in “For more information on this topic, check out our free white paper …” (This is also something that can be done retroactively, to older posts that might be generating a good volume of organic traffic.) from your Blog ”.

Demand 220

Demand Lead Scoring Lead Ranking Marketing Budget 220

Marketing Insider Group

MARCH 2, 2020

The Case for Having a Blog. Aggregated industry information and studies that save readers time by not having to hunt it down. White papers and case studies. New studies point to frequency as a key way to get desired ROI: The more often you blog, the more traffic you get. Read on to learn why.

Paid Content 358

Paid Content Work Management Marketing Management Marketing Budget 358

Launch Marketing

OCTOBER 2, 2024

More high-value assets such as eBooks, white papers and webinars are better gated. Items such as eBooks, white papers, guides and product reviews are best at this stage. Content such as demos, sales presentations, case studies, testimonials, product or solution comparisons and decision checklists are best at this stage.

Paid Content 62

Paid Content Top of Funnel B2B Sales Lead Scoring 62

Webbiquity

AUGUST 22, 2017

For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. It’s also a good idea to study your competitors: what topics they write about, what content types they use, and how they promote their content.

Ad Building 274

Ad Building Brand Identity Branding Enterprise Management 274

Webbiquity

NOVEMBER 17, 2020

It’s crucial to create valuable content for every stage of the buyer’s journey , weaving a consistent narrative, and presented in the right format. At the same time, companies also need to consider what types of content are needed for their existing customers, to increase retention and create referral opportunities.

Top of Funnel 270

Top of Funnel ROI Marketing Automation Services Work Management 270

Tomorrow People

APRIL 5, 2018

White papers, eGuides, webinars, podcasts, videos. White papers, eGuides, webinars, podcasts, videos. Bear in mind that while they want deeper information, presentation is still vital – dense, endless clumps of text risks them switching off – so use pullout stats, quotes, interviews and key data to keep the content sticky.

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 176

B2B Marketing Directions

OCTOBER 27, 2024

Such outcomes are usually called no decisions , and several studies have shown that B2B companies lose more sales to no decisions than to competitors. In such cases, the alternatives don't provide enough additional value to justify a change. However, many no decisions can't be explained on a rational basis.

Marketing Proposals 73

Marketing Proposals Case Studies B2B Sales Buy 73

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. They are well suited for audiences who enjoy audio/visual presentations.

Paid Content 173

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 173

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What channels will resonate the most, for example, what presentation format will work? Take Demandbase for example.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

KoMarketing Associates

OCTOBER 28, 2020

As is the case with any marketing strategy, you must first outline and establish the goals you want to achieve. Before pen hits paper (or fingers hit keys), you need to establish a target. Pull all of this information into a presentation to have a quick and easy way to view the competitor information. Identify the Goals.

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

Webbiquity

MARCH 31, 2022

You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs. Omnichannel success, like web presence optimization , isn’t just about being present on as many channels as possible—it’s about fully integrating them. Account-based marketing is here to stay.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Marketing Insider Group

FEBRUARY 2, 2021

A CoSchedule study found that goal-setting marketers are 376% more likely to succeed than marketers who don’t set goals. Study Your Target Audience. Study Your Competitors. Case studies. White papers. Presentations. First, consider the essential elements of an overarching marketing plan. Interviews.

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

The Point

SEPTEMBER 10, 2024

You just downloaded our white paper. Recent studies repeatedly confirm that B2B sales cycles are only getting longer, and the buying process more complex. The Problem with Most Nurture Programs Too often, nurture programs are overly focused on the short-term goal of rapidly converting leads into sales conversations. (“You

Top of Funnel 176

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 176

Marketing Insider Group

SEPTEMBER 14, 2020

In case you are counting. 79% of B2B buyers share white papers with their coworkers. One of our favorite content marketing ROI case studies comes from Tiger Fitness. The most successful content marketing strategies are considered to be customer recommendations and case studies. ( Pardot ). But I paid her.

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Webbiquity

OCTOBER 3, 2019

Marketing Presentation Development. Presentation development and sales collateral creation deal with visual content. Still, academic experts from organizations like a professional essay writing service – CustomWritings can provide some universal tips that help to successfully deal with crafting an academic paper.

Planning 181

Planning Terms and Conditions Marketing Proposals Paid Search Agency 181

ClearVoice

NOVEMBER 25, 2024

Risk Return Scenarios: These scenarios are usually included in the pitch decks and reveal the worst-case, base-case, and best-case scenarios that a potential investment might garner. You can add these to pitch decks and financial reports and use some of the data in case studies and thought leadership pieces.

Webinar Metrics 52

Webinar Metrics Thought Leadership Content Marketing Marketing Analytics Tools 52

Salesforce Marketing Cloud

OCTOBER 16, 2024

Nevertheless, it was fascinating, which is why I studied it. This made them versatile in many different use cases. Let’s talk about the present. One important thing which is common in both cases is the environment, which can be adversarial. Back then, AI was not a sexy topic. It was a challenging time.

User-Generated Content 125

User-Generated Content Startups Case Studies Transparency 125

Contently

APRIL 18, 2023

Thought leadership content led to purchase decisions for 48 percent of decision-makers in a global study. They do this by assigning a weighted value to actions prospects take, like viewing a sales page or downloading a white paper. That presents an excellent opportunity to deliver engaging experiences that lead to higher conversions.

Lead Ranking 183

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 183

SendX

MARCH 18, 2021

Provide excellent customer service Customer service may look like a nice idea on paper, but in 2021, consumers value it much higher than ever. Presenting a website that your visitors find useful will help you get more visitors, leads, and customers. Finally, decide on the trigger you will use to present your survey.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

FunnelEnvy

FEBRUARY 3, 2025

For B2B marketers, these insights can help identify which content resonates most with your audience, such as white papers, blog posts, or product demos. Visualize Data Effectively : Utilize charts, graphs, and tables to present your data in a clear, actionable format.

Lead Ranking 64

Lead Ranking Allocation Marketing Analytics Tools Sales Qualified Leads 64

Hinge Marketing

JULY 6, 2022

But unlike in-person events, you can invite people from anywhere in the world, easily conduct live polls, include presenters from multiple locations, and record your presentation to engage people who weren’t able to attend. They will bring their own audience to the presentation, expanding your reach. Research Studies.

Lead Generation 165

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 165

KoMarketing Associates

APRIL 6, 2017

Paper supply company : Pen comparison tests using different types of your paper, with a possible infographic to accompany it. Paper supply company: An infographic on how to find the right office space, depending on company size and need. Paper Supply Company. per month.”. Industrial Air Conditioners.

B2B 169

B2B Paper Content Trade Show 169

KoMarketing Associates

FEBRUARY 20, 2018

Having a client present a product demonstration allows our team to see the products or services in action and ask questions pertaining to the business that may not have come up without seeing the demo. White papers – absorb knowledge about industry best practices and specific use cases.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Biznology

FEBRUARY 16, 2018

In fact, a Mediakix study found that Snapchat’s top influencers posted 25 percent more content via Instagram stories than they posted on Snapchat. I want to discuss how the addition of stories to Instagram positions the platform to present what is typically the most important and powerful tool in content marketing: the ability to teach. (I

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Sprout Social

APRIL 8, 2021

White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. An industry report summarizes a survey or study that your business executed and relates it to the industry you’re in. Case study. Example: Pinterest.

Top of Funnel 139

Top of Funnel B2B Marketing Work Management Marketing Management 139

Bluetext

DECEMBER 23, 2024

How to Execute: Publish white papers, reports, and research that address pressing defense issues. How to Execute: Develop case studies showcasing successful project outcomes. Develop presentations and collateral that speak directly to each audiences pain points. Use video content to visually highlight key achievements.

Advertising Agencies 46

Advertising Agencies Paid Search Agency Thought Leadership Buying Cycle 46