Webbiquity
JUNE 2, 2020
Learning how to present your ideas with persuasion is an invaluable skill. To successfully persuade your audience when presenting your idea(s) there are four key things you need to do: Engage your audience (grab their attention). Make it all about the AUDIENCE.
NuSpark
DECEMBER 9, 2012
Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Put a link to your new white paper on your home page. Webinars and Slideshare.
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Ambal's Amusings
SEPTEMBER 9, 2010
White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. He is also the author of the White Paper Pundit blog. White Paper FAQs.
NuSpark
MARCH 3, 2016
You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Link to your white paper on your home page.
Circle Studio
AUGUST 13, 2020
Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. Engage with the audience.
Ambal's Amusings
NOVEMBER 23, 2010
How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project? Jonathan Kantor is 14-year white paper marketing veteran. Generating More Leads with Video White Papers. White Papers.
Ambal's Amusings
FEBRUARY 4, 2010
How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" " We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"
Mereo
JANUARY 10, 2022
AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards.
The Effective Marketer
APRIL 29, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. Understand and map your needs First and foremost, you should list out all the ways in which your company will be using webinars and the platform.
SnapApp
AUGUST 11, 2015
Sometimes you get tired of the conventional lead-gated eBook and you need something fresh that piques the interest of your audience. And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Webinars. to create webinar content without reinventing the wheel.
Marketing Insider Group
OCTOBER 20, 2020
moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Prepare Your Presentation.
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The Point
JULY 12, 2013
How do you prevent your Webinar campaign from being lost in the crowd? Here are 7 mistakes you’ll want to avoid, as illustrated by an email received recently from email marketing provider Silverpop : 1. Graphic headers are a necessary evil in HTML email design. Handled improperly, however, they do little more than push vital selling copy down the page, all for what most email clients (with images turned off) will see as a white box. How will my emails benefit?
The Point
MARCH 25, 2016
Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. A Webinar invitation should sell the value of the event, period. Every ounce of copy should be dedicated to convincing the reader why he/she should invest a precious 30-40 minutes in your Webinar.
KoMarketing Associates
SEPTEMBER 13, 2018
You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Require an email address or contact information for big pieces of content, like ebooks and white papers. Collect Emails for Marketing. Ebooks & White Papers.
The Point
JULY 19, 2010
Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. When are Webinars a fit? 2) where the audience already has a familiarity with your company and product — for example, in marketing to customers, or partners, or to existing prospects, perhaps as part of a structured lead nurturing program.
Industrial Marketing Today
OCTOBER 13, 2010
Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. Setting your marketing content free may sound like a radical idea for those who continue to believe in the old mantra “hand over your contact information if you want my white paper (or other content).” See White Papers: Lift Your Barrier? ).
The Point
SEPTEMBER 11, 2017
In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”.
Biznology
FEBRUARY 17, 2016
As you answer those questions, you’re creating exactly the kind of content that will appeal to your target audience. The more off-beat queries can lead you to create whole new categories of content designed to appeal to particular audience segments or industry verticals. Mine Your Client Presentations. It’s also important to look at your presentations; if you’re doing things right, your slide decks aren’t just bullet points on pretty backgrounds.
B2B Lead Generation
JULY 1, 2013
Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Thomas is growing her database month over month – with minimal investment of resources – after discovering how her marketplace loves to learn through webinars. “In So, here’s a look into Thomas’ process for producing webinars that attract leads.
The Point
MAY 16, 2019
One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * One of the key principles of B2B email creative? There’s no rule in marketing that a CTA button on a Webinar invitation has to say “Register Now.”
Biznology
OCTOBER 23, 2013
Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries. B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today. In this recorded webinar, Ruth tells how to analyze your content needs, and prioritize the content to produce. Stevens videos white papers
Content4Demand
SEPTEMBER 3, 2019
If webinars are part of your marketing strategy, you know how much work goes into planning and executing them. Webinars – particularly those with evergreen content – can become a steady stream of derivative content that continues to attract attention to your brand. Webinars create the opportunity to generate high-quality leads. Webinars connect your prospects with your brand in a much more intimate way than a white paper or an infographic ever could.
The Point
JUNE 27, 2018
Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? The key to Webinar success, I would argue, isn’t about wild and wacky creative, though good creative never hurts. And yet, I believe it makes a compelling case for why their GDPR Webinar is worth the investment.
LeadCrunch
JULY 8, 2019
Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. I invite you to B2B Webinar Best Practices. What is a Webinar? We know video is the way of the future, but how does a Webinar differ or become more informative than a popular how-to video? Offering a Free Webinar.
WriteSpark
NOVEMBER 2, 2011
E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. Choose a page layout and graphical elements that are suitable for your audience and topic, and that comply with corporate branding standards. Just because an e-book can be longer than a white paper doesn't mean it should contain every bit of information or every possible topic on the subject matter.
WriteSpark
NOVEMBER 2, 2011
E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. Choose a page layout and graphical elements that are suitable for your audience and topic, and that comply with corporate branding standards. Just because an e-book can be longer than a white paper doesn't mean it should contain every bit of information or every possible topic on the subject matter.
SWZD
OCTOBER 6, 2017
While there’s no one size fits all for analytics, there are valuable best practices that all marketers need to consider as they build and refine their data strategies. Webinar Thoughts: Leveraging Content to Drive Sales. Watch The Free Webinar Now. emedia presents a quick digest of some of the most useful analytics for inbound demand gen programs. Do you rely on these metrics? Blog Content Marketing Marketing Analytics News Digest Webinars White Papers
SWZD
OCTOBER 6, 2017
While there’s no one size fits all for analytics, there are valuable best practices that all marketers need to consider as they build and refine their data strategies. Webinar Thoughts: Leveraging Content to Drive Sales. Watch The Free Webinar Now. emedia presents a quick digest of some of the most useful analytics for inbound demand gen programs. Do you rely on these metrics? Blog Content Marketing Marketing Analytics News Digest Webinars White Papers
nDash
JUNE 2, 2021
Your content strategy helps make sense of the content you want to publish and establishes a framework for its delivery. Why should companies build a content strategy? Ultimately, content strategies close the gap between your company’s content marketing goals and its results.
The Point
JUNE 13, 2014
Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. Like other inbound marketing programs – search, social media, and the like – content syndication is one more way to increase the chances that a qualified prospect, on any given day and at any given time, finds and engages with your company when he or she is searching for your kind of solution, or even researching a relevant topic.
Single Grain
NOVEMBER 8, 2019
Do I really need to write white papers and e-books? A great content strategy is closer to a Q&A: You research which questions your customers are asking and then answer them in detail, thus building trust and bringing customers closer to your brand. Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc). White Papers/E-books. Webinars. 3) White Papers/E-books.
SmartBug Media
MAY 25, 2020
Putting together a webinar is a major undertaking. Especially now, in a time when marketers need to squeeze the most they can out of every asset they have, repurposing webinar content can be a lifesaver. Ready to stretch your webinar content as far as it can go?
The Point
APRIL 23, 2015
Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within the ad that is immediately visible at first glance, one that doesn’t force that reader to take additional action (i.e. A typical business user receives more than 100 email messages alone daily , many of us much more.
Webbiquity
MAY 20, 2010
How can you make the most of those last few minutes before delivering an online presentation? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture. 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars.
WriteSpark
JANUARY 19, 2010
When heard, these items are easy to ignore, but when read, they don't always reflect well on the presenter or your company. A Web article, short white paper, a blog post, or a slide deck can present the same information as the media file, often in a more succinct and polished form. Which documents have you found effective for promoting with online videos, podcasts, Webinars, and similar multimedia files? .
Parse.ly
NOVEMBER 30, 2020
Whether you’re creating a blog, an ebook, an article, or a video, you need to have the right data in place in order to make informed decisions on your content strategy and ensure continued investment in your content program. Importance of content strategy. Content strategy challenges.
Content4Demand
JANUARY 21, 2020
You trained, you sweated, you presented a meaty webinar with lots of valuable content. Repurposing webinar content is a low-effort, high-return process for marketers with a plan. Present highlights from a poll you took or the best quotes and takeaways.
Webbiquity SMM
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Presentations. Webinars / webcasts. Research reports / briefs. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). These can be discovered by using keyword research tools or by talking to your customer-facing employees.
Content Standard
JULY 11, 2019
Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. This months-long project offered me the chance to play a role in shaping the message of our brand, and through the webinar, I was able to engage in real time with the hundreds of consumers who logged in. But as I found out, approaching a webinar is completely different than other kinds of content.
Zoominfo
AUGUST 5, 2021
Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. Chorus research shows that team selling.
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