Remove Paper Remove Presentation Remove Webinar Metrics
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4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?

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Small But Mighty: Unlocking the Power of Microcontent

Trade Press Services Newsletter

For B2B marketers, this change in consumer behavior presents a significant challenge. Marketers often invest significant time and resources into creating in-depth, long-form content like white papers, e-books , and comprehensive how-to guides. Analyze engagement metrics and listener feedback to refine your approach over time.

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B2B Social Media Marketing Trends for 2025

Convince & Convert

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge.

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Webinars Formats for Every Stage of the B2B Buyer Journey

Trade Press Services

Webinars are one of the most effective tools in a B2B marketers toolkit. About three-quarters of B2B teams consider webinars one of the best ways to generate high-quality leads. At the same time, marketing efforts achieve maximum ROI only when webinars are thoughtfully tailored to the buyers journey. Theyre looking for insights.

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Build marketing and PR programs rather than executing campaigns

Sword and the Script | B2B

For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. The same is true for webinars, which is a second example. Panels tend to be easier to produce because they don’t require a presentation or too much extra work from the panelists.

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How to Present your Ideas like a Pro

Webbiquity

Learning how to present your ideas with persuasion is an invaluable skill. To successfully persuade your audience when presenting your idea(s) there are four key things you need to do: Engage your audience (grab their attention). Build trust with your audience in relation to your idea. Guest post by Simon Choi.

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How to Nurture Mid-Funnel Leads with the Right B2B Content Mix

Contently

And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The middle portion of the funnel is equally as important as its outer compadres in defining a brand’s longevity and the success of a content marketing strategy. HubSpot is a pro at this strategy.