CMSWire

JULY 9, 2025

Metrics are evolving. Companies are shifting from transactional KPIs to signals tied to value, friction and retention. Outcomes drive strategy. Create metrics for success across renewal readiness, upsell likelihood and time to value. Yet, research from Gartner consistently shows a direct link between effort and churn.

Enterprise Management 74

Enterprise Management Marketing AI Digital Asset Management Sitefinity 74

SocialPilot

JANUARY 27, 2025

Its about building meaningful relationships with your target audience, establishing authority, and fueling growth. But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. What is a B2B Social Media Strategy? Lets dive in.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. 79% of B2B buyers share white papers with their coworkers.

Stats 336

Stats Marketing & Strategy Marketing Strategy Webinar Metrics 336

Martech

AUGUST 5, 2024

To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “ Embrace the Future of Content Management with a CMS Makeover ,” on Thursday, August 8. This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness.

Webinar Metrics 118

Webinar Metrics Marketing & Strategy Content Conversion 118

Martech

APRIL 23, 2025

Pro tip: Build a swipe file of your brand’s best-performing visuals and use them to train your team or agency on what your audience responds to. Intrigue works by presenting curiosity gaps that the brain naturally wants to close. ” Where to use it: Headlines, email subject lines, social copy, webinar titles. .”

Tactics 126

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 126

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

CMSWire

JUNE 16, 2025

Here’s Why That Matters How to Prepare Your Marketing Strategy if Meta Breaks Up Predictive AI in Customer Experience: What Works Today SEO Sidekick: The Rise of Answer Engine Optimization Just Chatbots? The Gist Start with the basics. Use AI for chatbots and repetitive CX tasks to reduce wait times and lower operational costs.

Marketing AI 90

Marketing AI Enterprise Management Digital Asset Management Work Management 90

The Point

JUNE 27, 2018

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? All concrete reasons why this particular GDPR Webinar is worth my time. Sell the Event.

Webinar Metrics 155

Webinar Metrics Emarketing Paper Tips 155

Martech

NOVEMBER 11, 2021

The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. It appears marketing professionals have found using webinars can foster high-quality engagement with their customers before sales interactions. Focus on audience engagement. Elena Hoffman, Sr.

Webinar Metrics 117

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 117

CMSWire

JUNE 18, 2025

We can offer dignity, we can bring compassion, and we can be present. In today’s digital-first world, where automation, metrics and systems often dominate the conversation, it’s easy to forget that people matter most. I’ve helped build marketing strategies , CX programs and support models that scale. And that changes everything.

Sitefinity 77

Sitefinity Marketing AI Enterprise Management Digital Experience Platform 77

Circle Studio

AUGUST 13, 2020

Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. This should go without saying, but content is the core of your presentation.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

Marketing Insider Group

JUNE 17, 2020

Repurpose previous content such as executive presentations or webinars. Find executive presentations and turn them into articles. Re-purpose webinars or white papers. Quick Takeaways: Use a content marketing agency to build to the foundation. Leverage your internal areas of expertise.

Traffic 360

Traffic Lead Ranking Lead Scoring Marketing Agencies 2 360

CMSWire

JULY 2, 2025

Spam button is strategy. Marking emails as spam is often the best response to shady or unsolicited senders. A major benefit of using the sender-provided Unsubscribe link is that it may present you with preference center options that address the pain points that are driving you to want to unsubscribe. Outlook leaves you hanging.

Sitefinity 83

Sitefinity Enterprise Management Digital Experience Platform CAN-SPAM 83

Tomorrow People

APRIL 5, 2018

Your content at this stage needs to offer them informative, entertaining and educational materials that don’t push your product or service – the goal is to help them in their research, not hawk your goods. White papers, eGuides, webinars, podcasts, videos. White papers, eGuides, webinars, podcasts, videos.

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 176

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A clear, specific, and tangible offer is one of the primary factors in a successful email. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook?

B2B 239

B2B Landing Pages Paper Webinar Metrics 239

Webbiquity

SEPTEMBER 25, 2018

And what potentially powerful B2B marketing strategy is perhaps the most overlooked? Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. Three of those findings are presented below.

Work Management 254

Work Management B2B Marketing Marketing Management B2B Thought Leadership 254

ClearVoice

DECEMBER 3, 2024

By breaking concepts down and presenting them in accessible, easy-to-understand ways, you can help clients meet their financial obligations and make informed decisions. Top Strategies for Creating Educational Content on Tax, Audit, and Financial Reporting Creating client education content that hits the mark requires empathy and creativity.

Education 86

Education Multi-Touch Attribution Webinar Metrics Lead Ranking 86

Stevens & Tate

DECEMBER 11, 2024

Influencer marketing campaigns have long been a core component of business-to-consumer (B2C) strategies, but its less commonly associated with B2B businesses. This approach not only reinforces your brands authority but also helps build stronger, more authentic connections with your audience.

B2B Marketing 98

B2B Marketing Campaigns B2B Thought Leadership B2B 98

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. White Papers. White papers need to be some of your best content. Let’s see how. Types of B2B Content.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Contently

APRIL 18, 2023

To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them. Keep track of each channel’s performance and adjust your strategy accordingly.

Lead Ranking 190

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 190

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content. Ebooks & White Papers. White Papers.

Top of Funnel 152

Top of Funnel Sales Qualified Leads Webinar Metrics Lead Ranking 152

CMSWire

JULY 7, 2025

Strategy, CRM and Best Practices The Unsubscribe Experience Is Part of CX. This allows better flow and a laser focus on identifying problems that present real opportunities, which ultimately drives superior value. By integrating feedback with strategy, you gain three key benefits, each helping you focus on customer value.

Enterprise Management 70

Enterprise Management Sitefinity Digital Asset Management Work Management 70

Zoominfo

AUGUST 21, 2019

A sales enablement content strategy involves a structured process for sales teams to access and deliver relevant content to the prospects in their sales pipeline. . You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. Case studies. Let’s dig in! The solution?

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Studies 241

Zoominfo

JULY 11, 2018

B2B Content Marketing Strategy. 91% of B2B marketers say they use content marketing in their overall strategy ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 25% say they have a young maturity level.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

The Point

APRIL 16, 2019

A low Cost Per Lead (CPA) from a search campaign looks great on paper, but as anyone who’s run a B2B search campaign will tell you, not all search leads are qualified. One of the most critical success factors in any B2B search campaign, and yet an area where very few companies invest enough time and attention, is offer strategy.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

SmartBug Media

MAY 25, 2020

Putting together a webinar is a major undertaking. Especially now, in a time when marketers need to squeeze the most they can out of every asset they have, repurposing webinar content can be a lifesaver. It’s a strategy that can save you time, money, and effort during an uncertain financial climate.

Webinar Metrics 105

Webinar Metrics Content FAQ Conference 105

CMSWire

JUNE 27, 2025

Forrester’s AJ Joplin, lead analyst for Forrester's research on experience design (XD), design organizations and design leadership, shared in her keynote that customers now expect something very different than cold, reactive UI, but instead want interfaces that are intuitive, assistive, and even humanlike.

Forrester 67

Forrester Sitefinity Enterprise Management Digital Experience Platform 67

CMSWire

JULY 10, 2025

Here’s What to Do About It Read now Why Most Omnichannel Strategies Fail — And How to Fix Them Why the CMO Role Now Requires a Data Brain and a Storyteller’s Heart What Experience Management Looks Like in the AI Era The Psychology of a Great Customer Experience, According to Intuit Flashy AI Pilots Don’t Build CX Value.

Cost 62

Cost Sitefinity Enterprise Management Digital Asset Management 62

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. At the end of the day, you need to be publishing both free and paid content to create a balanced, effective content strategy.

Ad Exchange 246

Ad Exchange High Quality Lead Landing Pages Content 246

Martech

JANUARY 31, 2023

Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. Register today for “Kickstart Your First-Party Data Strategy,” presented by Okta. Click here to view more MarTech webinars.

Webinar Metrics 101

Webinar Metrics Marketing & Strategy Acquisitions Marketing Strategy 101

Animalz blog

JUNE 17, 2025

That’s Matt Hummel talking about his unique distribution strategy for Pipeline360’s latest data report: hand-delivery to customers through in-person meetings. Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. That’s what creates a moat around the strategy.

Marketing & Strategy 62

Marketing & Strategy Webinar Metrics Account Based Marketing Content 62

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. No matter the format, this type of content is consistently backed by facts, figures, research and contains a clearly identified thesis to deliver customer-centric and value-driven expertise. .

Thought Leadership 264

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 264

ClearVoice

NOVEMBER 25, 2024

One of the ways to do this is through detailed and accurate reporting of the firm’s philosophy, strategy, and performance. For investors, this reveals whether the firm aligns with their overall investment strategy. Pitch decks offer an opportunity to be transparent and to reveal what your firm’s mission and vision are.

Webinar Metrics 52

Webinar Metrics Thought Leadership Content Marketing Marketing Analytics Tools 52

Walker Sands

JUNE 13, 2025

This guide outlines what goes into a successful IPO marketing strategy — from building a compelling narrative to selecting the right agency partner. What Is an IPO Strategy? An IPO strategy is a comprehensive plan to support a company’s transition from a private entity to a public company.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Marketing & Strategy Marketing Strategy 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Email Marketing Will email marketing still be relevant in 2023?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Hinge Marketing

JULY 6, 2022

An inbound marketing strategy has many advantages over traditional marketing. As much art as science, SEO can involve a wide range of tactics (such as keyword research, page optimization and link building) to achieve its ultimate goal: delivering a steady stream of high-quality traffic to your website. Advantages of Inbound Marketing.

Lead Generation 165

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 165

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. Give your top performers the floor, and let them share their experience — everything from follow-up and social media selling strategies to the contents of their sales anecdote playbook.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130