Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 105

Privacy Email Marketing Marketing AI Data Hygiene 105

Litmus

JUNE 10, 2024

That takes a lot of time, effort, and data that many email marketers don’t have. Here’s what they told us: they either struggled to find the right data, didn’t have the resources to experiment with personalization techniques, or were intimidated by the technical how-to behind the scenes.

Personalization 79

Personalization Data Hygiene Privacy Protection Paid Search Agency 79

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

Privacy 49

Privacy Privacy Policies Privacy Protection Paid Search Agency 49

Litmus

DECEMBER 13, 2024

SPF protects the envelope sender address, or return path, by comparing the sending mail servers IP address to a master list of authorized sending IP addresses as part of the DNS Record. Unsubscribe Rate Unsubscribe rate measures how many people opt-out of your emails. It signals to email clients that you are you.

Deliverability 67

Deliverability CAN-SPAM Opt-out Domain 67

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Double opt-in (DOI).

Privacy 116

Privacy Opt-out Opt-in Contingency Planning 116