Litmus

MARCH 15, 2024

In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street.

Work Management 115

Work Management Marketing Management Privacy Protection Privacy 115

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

Litmus

JULY 20, 2021

And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless). Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. But what email metrics and key performance indicators (KPIs) should you measure?

Webinar Metrics 138

Webinar Metrics Click Rate Deliverability Open Rate 138

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. To build relationships that drive business results. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.”

Email Marketing 111

Email Marketing Deliverability Tips Work Management 111

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. While unsubs and spam complaints are one factor to consider, higher frequency can convert more subscribers to purchase, which in turn would increase revenue.

Budget Programs 120

Budget Programs Long Tail Marketing Ad Frequency Click Rate 120

Litmus

JUNE 23, 2022

How will marketing change with the eventual loss of third-party cookies and other data privacy measures? Successful marketers born in the dark (a world of zero- and first-party data ) haven’t just adapted to today’s changing privacy landscape — they’ve thrived. A/B testing and frequency capping could become more challenging.

Privacy Protection 70

Privacy Protection Personalization Privacy Mobile Advertising 70

Litmus

DECEMBER 13, 2024

SPF protects the envelope sender address, or return path, by comparing the sending mail servers IP address to a master list of authorized sending IP addresses as part of the DNS Record. Unsubscribe Rate Unsubscribe rate measures how many people opt-out of your emails. It signals to email clients that you are you.

Deliverability 67

Deliverability CAN-SPAM Opt-out Domain 67