Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots.

Webinar Metrics 115

Webinar Metrics Email Marketing Deliverability Work Management 115

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. A lot of people take open rate as the most important thing to look at, but it’s not the only metric you should care about,” says Paxton Nicholas, Deliverability Ops Team Lead from HubSpot.

Email Marketing 111

Email Marketing Deliverability Tips Work Management 111

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless).

Webinar Metrics 138

Webinar Metrics Click Rate Deliverability Open Rate 138

Litmus

SEPTEMBER 20, 2022

Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. So: what should email marketers have on their pre-send email checklists? Unsubscribe rate. Bounce rate.

Deliverability 116

Deliverability CAN-SPAM Privacy Protection Churn Rate 116

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

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Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 130

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 105

Privacy Email Marketing Marketing AI Data Hygiene 105

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Document your lead magnets, signup forms, single- or double opt-in stance , and list cleaning routine.

Email Marketing 107

Email Marketing Marketing & Strategy Marketing Strategy Planning 107

ConvertKit

JULY 6, 2021

You’ve probably heard about Apple’s latest privacy changes taking effect in September. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. Deliverability Defined 108: Hey.com: The New Mailbox Provider that Blocks “Spy Tracker” Pixels. Try ConvertKit's deliverability in action.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

Litmus

DECEMBER 13, 2024

It’s no longer just about compliance with existing regulations or adapting to privacy-focused features like Apples Mail Privacy Protection (MPP). Instead, as privacy concerns continue to evolve, we anticipate to see marketers shift their focus towards the long-term health of their email programs. Be transparent.

Marketing AI 96

Marketing AI Email Marketing Trends Paid Search Agency 96

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) The era of third-party cookie tracking is over.

Sales Management 101

Sales Management Opt-out Privacy Opt-in 101

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. When to do an email marketing check-up.

Budget Programs 69

Budget Programs Deliverability CAN-SPAM Privacy Protection 69

Navigate the Channel

JULY 12, 2023

In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. Benchmarking industry standards can guide email marketing goals. It’s nice to know how your ESP handles these instances.”

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JUNE 10, 2024

But a recent push for consumer privacy protection leaves marketers without third-party cookies at their disposal to plan and execute their email marketing personalization. Without regular data cleansing, your data can become stale—resulting in lower email engagement, poor deliverability, and ultimately, decreased ROI.

Personalization 80

Personalization Data Hygiene Privacy Protection Paid Search Agency 80

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. Hide My Email allows users to opt for an Apple-generated decoy email which will redirect to the customer’s real address.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Adobe Experience Cloud Blog

JANUARY 10, 2011

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. Exposure to FTC’s Do Not Track.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Binary Demand

APRIL 19, 2024

These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. We shall unravel the intricate tapestry of email marketing success.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Do Not Track: (a.k.a.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Goolara

FEBRUARY 26, 2019

The second decade of the 21st century is shaping up to become known as The Privacy Decade. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. Taking its cues from the GDPR, the state of California came up with its own privacy regulation.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Monitoring deliverability.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 114

Webinar Metrics Privacy Protection Analytics Privacy 114

Martech

FEBRUARY 19, 2025

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. Apple’s Mail Privacy Protection feature has made opens even more unsustainable as a metric to gauge intent or interest. Rant mode ON. The open rate is not an intent metric.

Open Rate 117

Open Rate Click Rate Opt-out Privacy Protection 117

Martech

MAY 24, 2024

When I talk with clients who are having deliverability problems, especially when sending into Gmail, I call it being in Google Jail. From deliverability to engagement to ethics to ISP rules, there is nothing good about buying a list. I live in Texas, where the highway speed limits are more like minimums than maximums.

RFP 134

RFP Deliverability Blast Campaigns Budget Programs 134

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Double opt-in (DOI). Re-permission campaigns.

Privacy 116

Privacy Opt-out Opt-in Contingency Planning 116

Litmus

MARCH 16, 2020

Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Better email experiences for everyone.

Privacy 66

Privacy Email Marketing CAN-SPAM Privacy Protection 66

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. Use them wisely. Teasing a big reveal. Telling a story.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Act-On

JULY 8, 2024

The email inbox is a deeply personal space. In 2009, HBR compared it to an underwear drawer — “We all have one and are all embarrassed by both its organization and contents.” Now, fast forward 15 years: every email tends to be a personal space. Personalization has become the norm in B2C email marketing. Times have changed.

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Personalization Webinar Metrics Privacy Protection Lead Scoring 130