Martech

MARCH 28, 2025

The answer is yes if the update is iOS 15 (and Mail Privacy Protection, or MPP). Because iOS 15 thoroughly messed up the accuracy of open rates, Apple Mail users who opted into MPP were generally tracked as opening every email sent by brands they subscribed to. version took a significant whack out of engagement rates.

Email Campaigns 130

Email Campaigns CAN-SPAM Campaigns Privacy Protection 130

Martech

AUGUST 23, 2024

ICO raised a litany of concerns about adequate privacy protections in the alternative solutions under development at Google and instructed the company that it could not deprecate cookies until the concerns were met. The DSA does set out requirements for platforms like Meta to allow certain access to data.

Privacy Protection 115

Privacy Protection Opt-out Opt-in Amazon 115

Martech

JANUARY 28, 2025

Open rates aren’t reliable since most impacted users have already opted into the Mail Privacy Protection in iOS 15. And now, with iOS 18.3 officially released, it’s clear that Apple is building on the email changes introduced in 18.2. A quick overview iOS 18.2 Apple Mail subscribers are 49.6%

Privacy Protection 104

Privacy Protection Terms and Conditions Click Rate Opt-out 104

JangoMail

DECEMBER 24, 2021

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection.

Privacy Protection 70

Privacy Protection Privacy Open Rate Click Rate 70

ANNUITAS

MAY 1, 2014

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data.

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

Martech

JUNE 3, 2024

Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. While these laws share some similarities, such as granting consumers rights to access, delete and opt out of the sale of their personal information (PI), there are also notable differences in scope, definitions and requirements.

Privacy 137

Privacy Opt-out Opt-in Privacy Policies 137

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Paid Search Agency 71

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? How exactly are we able to identify which users are opting in to MPP? We can’t necessarily see who is and isn’t opting in to MPP, but we can see iOS 15 users. Ask us in the comments below.

Privacy Protection 78

Privacy Protection Privacy Webinar Metrics Opt-out 78

Heinz Marketing

JUNE 27, 2022

It’s no secret that the digital privacy landscape is changing. Transparency isn’t a bad thing, and with the knowledge, some are opting in. In May 2021, opt-in rates were at around 16%. Third-party cookies : These are the cookies that can put your privacy in danger. Apple Mail Privacy Protection.

Privacy 101

Privacy Privacy Protection Opt-out Opt-in 101

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 105

Privacy Email Marketing Marketing AI Data Hygiene 105

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing. You’ve got this.

Privacy Protection 116

Privacy Protection Privacy Open Rate Deliverability 116

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

Privacy 98

Privacy Privacy Policies Advertising Agencies Paid Search Agency 98

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” . It’s hard to say. They have the most people.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

Privacy 93

Privacy Advertising Agencies Privacy Protection Opt-out 93

Choozle

JUNE 13, 2022

A Tealium survey found that 97 percent of consumers are somewhat or very concerned about protecting their personal data. From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay.

Privacy 98

Privacy Privacy Policies Opt-out Advertising Agencies 98

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Data Protection Assessments.

Act-On 98

Act-On Privacy Cost per Acquisition CPA 98

Navigate the Channel

OCTOBER 15, 2024

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. 1 – AI-Driven Marketing Artificial Intelligence (AI) is set to become the backbone of digital marketing.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Contently

APRIL 14, 2021

People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve These laws have led to those ubiquitous pop-ups asking users to opt in to data collection on websites they visit.

Paid Content 155

Paid Content Marketing AI Paid Search Agency Lead Ranking 155

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

Privacy Protection 97

Privacy Protection Email Marketing Privacy Work Management 97

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% This marks the email as opened, artificially inflating open rates for each user that has opted in to the new feature. .

Open Rate 117

Open Rate Studies Privacy Protection Opt-in 117

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? Outlook.com: 1.2%.

Privacy Protection 108

Privacy Protection Email Marketing Privacy Mobile Marketing 108

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%.

Email Marketing 108

Email Marketing Privacy Protection Privacy Stats 108

Zoominfo

JANUARY 18, 2023

Data privacy is a top priority at ZoomInfo. We’ve funneled enormous amounts of time, resources, and energy into continually improving our privacy standards. We ensure that data sharing through CE complies with our industry-leading privacy practices. Simply put, we help people connect with each other to conduct business.

Communities 130

Communities Zoominfo Promotion Privacy 130

Martech

JANUARY 8, 2024

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. But it’s not only Big Tech changing the game. billion category.

Analytics 129

Analytics Privacy Marketing Analytics Tools Banners 129

Hubspot

AUGUST 9, 2017

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

Privacy Policies 78

Privacy Policies Privacy Privacy Protection Marketing Management 78

Convert

APRIL 21, 2021

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Data Protection Assessments.

Privacy 72

Privacy Privacy Protection Opt-out Opt-in 72

Hubspot

MAY 24, 2018

Facebook announced today that it will be sending all users a News Feed alert asking them to review their data and privacy options. The alert, says Facebook, is "similar" to the one received by users in the European Union (EU), as required by the General Data Protection Regulation (GDPR), which comes into force this Friday.

Privacy 78

Privacy Facebook Privacy Protection Ideal Customer Profiles 78

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. With that in mind, I’ve put together a playbook (or a checklist) to focus on key areas in the upcoming quarters and make sure your marketing plans are solid.

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Goolara

FEBRUARY 26, 2019

The second decade of the 21st century is shaping up to become known as The Privacy Decade. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. Taking its cues from the GDPR, the state of California came up with its own privacy regulation.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. It’s not just data privacy legislation that’s changing the game for email.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Martech

JULY 5, 2023

The bigger concern for all of big tech is that the data privacy and protection war is heating up,” he says. billion for privacy violations The decision. The ruling says users’ privacy interest overrides the “legitimate interest” argument of Facebook to personalize ads. What it means. What happened. What’s next.

Rules 112

Rules Facebook Privacy Protection Gartner 112

Goolara

DECEMBER 8, 2020

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy. The California Privacy Protection Agency. Why It Matters.

Privacy 64

Privacy Email Marketing Privacy Protection Paid Search Agency 64

Martech

JANUARY 27, 2023

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions.

Advertising Agencies 139

Advertising Agencies Privacy Paid Search Agency Privacy Protection 139

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. How to opt-out of the sale of their personal information. for over two decades. Myth #1: Your Business Is NOT Affected Because It’s Not Based in California.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. How to opt-out of the sale of their personal information. for over two decades. Myth #1: Your Business Is NOT Affected Because It’s Not Based in California.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

SmartBug Media

JANUARY 17, 2020

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent. Data Permissions.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80