Martech

JULY 28, 2023

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. It’s not just data privacy legislation that’s changing the game for email.

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JangoMail

DECEMBER 24, 2021

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection.

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Privacy Protection Privacy Open Rate Click Rate 70

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

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Privacy Protection Privacy Clickthrough Paid Search Agency 71

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing.

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Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? How exactly are we able to identify which users are opting in to MPP? We can’t necessarily see who is and isn’t opting in to MPP, but we can see iOS 15 users. Ask us in the comments below.

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Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Unsubscribe rate.

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Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

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Privacy Protection Email Marketing Privacy Work Management 97

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. Opens by environment. Outlook.com: 1.2%. Samsung Mail: 0.6%. GMX: 0.04%.

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Privacy Protection Email Marketing Privacy Differentiation 108

Litmus

JULY 20, 2021

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

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Webinar Metrics Click Rate Deliverability Open Rate 138

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

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Webinar Metrics Email Marketing Deliverability Work Management 114

Litmus

APRIL 4, 2024

Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. “A

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Email Marketing Deliverability Tips Work Management 111

Litmus

DECEMBER 13, 2024

It’s no longer just about compliance with existing regulations or adapting to privacy-focused features like Apples Mail Privacy Protection (MPP). Instead, as privacy concerns continue to evolve, we anticipate to see marketers shift their focus towards the long-term health of their email programs. Be transparent.

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Marketing AI Email Marketing Trends Work Management 96

Heinz Marketing

JUNE 27, 2022

Transparency isn’t a bad thing, and with the knowledge, some are opting in. According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. But was it ever, really?

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Martech

SEPTEMBER 30, 2021

Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. More social, more video.

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Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 103

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

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Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates.

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Deliverability CAN-SPAM Privacy Protection Churn Rate 116

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

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Litmus

JUNE 23, 2022

How will marketing change with the eventual loss of third-party cookies and other data privacy measures? Successful marketers born in the dark (a world of zero- and first-party data ) haven’t just adapted to today’s changing privacy landscape — they’ve thrived. Data privacy regulations give more control over their data to the users.

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Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

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Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Flag Emails with High Open Rate, No Clicks.

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Litmus

JULY 7, 2025

Forget about sending the email to yourself and opening it up on your phone and your laptop, or slacking the entire marketing team to find someone with an Android and an iPhone to look through it. Skipping QA can result in broken campaigns, compliance issues, and lost revenue. Email content renders properly in various email clients.

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Email Marketing Enterprise Management Deliverability Planning 73

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

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Budget Programs Long Tail Marketing Ad Frequency Click Rate 120

Litmus

DECEMBER 15, 2023

Document your lead magnets, signup forms, single- or double opt-in stance , and list cleaning routine. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’

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Email Marketing Marketing & Strategy Marketing Strategy Planning 107

Litmus

DECEMBER 13, 2024

SPF protects the envelope sender address, or return path, by comparing the sending mail servers IP address to a master list of authorized sending IP addresses as part of the DNS Record. Failure to configure your MX record correctly could result in a higher bounce rate or delivery issues, which in turn impact your deliverability.

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ConvertKit

JULY 6, 2021

You’ve probably heard about Apple’s latest privacy changes taking effect in September. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Include crystal clear calls to action in every email.

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Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100.

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Email Marketing B2B Marketing CTR Planning 52

Litmus

JUNE 28, 2021

Have there been any wild fluctuations in your email engagement rates? Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. When to do an email marketing check-up.

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Budget Programs Deliverability CAN-SPAM Privacy Protection 69

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Optimize for Mobile With most email opens occurring on mobile devices, not optimizing for mobile is a serious mistake. Instead of buying lists, focus on organic growth.

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Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Single Grain

AUGUST 7, 2023

video completion rate On the contrary, Starbucks is the master of mobile marketing : They have a conversion-generating app where customers can pay with the app, earn rewards, and order ahead. Mobile devices have become a primary channel for reaching prospective customers on the go. adults using mobile devices is only growing. In 2023, 253.3

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Mobile Advertising Paid Content ROAS Advertising Agencies 52

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

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Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Is the open rate dead?

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Privacy Protection Privacy Email Marketing Open Rate 145

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

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Privacy Protection Privacy Intent Signal Open Rate 107

Martech

FEBRUARY 19, 2025

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. Opens are dead, let them rest in peace Yes, engagement matters in the wider picture. The open rate is not an intent metric. Rant mode ON. Answer: Yes, we have. )

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Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

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Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Webinar Metrics Privacy Protection Analytics Privacy 114

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Track engagement with metrics other than open rates.

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