The Hardest Part About GDPR Isn’t What You Think
Adobe Experience Cloud Blog
MAY 22, 2018
GDPR affects not only European companies but any business around the world that does business in the EU, requiring organizations to process personalp data against a set of new criteria. This Accountability Principle, in my opinion, is the most challenging part of GDPR for marketing. Unsolicited email is at the heart of GDPR.
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