Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. Back then we called it blogger outreach and blogger engagement.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Most firms focus only on outreach to A-listers. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Sprout Social

NOVEMBER 3, 2022

People turn to social media to express their opinions, and that information is invaluable for your business. Your PR team might use your official channels to cross-promote media placements. Individual outreach. Insightful. This use case is all about data. Straight from the brand’s mouth. The first way is with direct messages.

Social Marketing 107

Social Marketing Work Management Business Marketing Management 107

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. Always-on community social outreach. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Content Standard

JULY 29, 2021

Many brands eventually find they’ve got to contend with more content stakeholders than expected—each with their own goals, opinions, and agendas that can shape the overall program’s success. Social, email, and PR teams. Some stakeholders to consider include: Business leaders and executive management.

SME 115

SME Content Marketing Paid Search Agency Planning 115

Brandpoint

JUNE 9, 2021

But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. One word of caution: Avoid quoting marketing/PR leaders at the company. However, in my opinion, anyone who works in communications is inherently biased toward their brand.

Media 122

Media PR Paid Search Agency Distribution 122

Moz

DECEMBER 17, 2019

But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. Link building landscape: Email outreach strategy to rule them all. Even though there are tons of link building strategies , on a general note, you can narrow them down to a few: Links that are acquired through email outreach.

Link Building 67

Link Building Ad Building Outreach Domain 67

Onalytica B2B

OCTOBER 4, 2017

Here we’re talking about opinions and people, which is very difficult to quantify. Influencer marketing is a new concept compared to PR – so it is extremely important to evangelise internally. When measuring brand affinity and brand perception, qualitative metrics are extremely important. how has your perception changed?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

NuSpark Consulting

JUNE 13, 2014

Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. While it is true that PR plays an essential role in lead generation, not all strategies are created equal. Public Relations: How to do it right.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

KoMarketing Associates

FEBRUARY 23, 2016

Build Expertise & Authority: Publications are always looking for quotes, opinions, insight and advice from experts. Press Releases & Bylines: There are a few free PR distribution sites; however, the paid-distribution networks like PRweb.com and PRnewswire.com are made for faster media reach. Direct Outreach.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Moz

JULY 23, 2020

I'm the Head of PR and Content at a UK-based digital marketing agency called Aira. Now, throughout my time, I've launched a number of creative content and digital PR campaigns, too many to mention. Step one: Reevaluate your outreach efforts. T hird-party expert or opinion. Hi, Moz fans. My name is Shannon McGuirk.

Campaigns 65

Campaigns Press Best Practices PR 65

Smarte

AUGUST 24, 2022

An assessment of the organization’s security and privacy measures a SOC2 audit assesses the description of the controls, the tests performed to assess them, the results of these tests, and an overall opinion on the design and operational effectiveness of the same. Below is the PR Release announcing SMARTe’s SOC2 Type II compliance.

Privacy 52

Privacy Ideal Customer Profiles B2B Sales Advertising Agencies 52

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. The internal PR team had lots of activity going on and had often seen our coverage pop up on their trackers.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

ClearVoice

JUNE 22, 2021

“Creating a robust network of journalists and various website niche connections are the core of a great PR and marketing agency.” Do targeted outreach. HARO and other reporter outreach sites offer great opportunities for link-building. . “Backlinks take time, therefore money,” Shallcross said.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. However, regarding value for money, there’s a difference in opinion between enterprises and SMBs.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. The internal PR team had lots of activity going on and had often seen our coverage pop up on their trackers.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. This is a powerful duo — on the PR side, you start to understand what messages resonate, and then on the product marketing side, you’re actually shaping the message itself. Yeah, sure.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

NuSpark Consulting

NOVEMBER 19, 2012

Guest blog research and outreach can be a job all in itself, which is why I employ s specialist for this task. It’s more than SEO, it’s old-school PR. Industry News; Opinions. Guest posting is a great way to achieve back links because you’re being exposed to a new audience, and you’re becoming involved in a community.

SEO 100

SEO Planning Blogger Content Marketing 100

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28

Moz

JUNE 23, 2020

Or strong opinion? 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Do you need to publish research? And how does it attract links and authority, rankings, and qualified visitors?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Or strong opinion? 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Do you need to publish research? And how does it attract links and authority, rankings, and qualified visitors?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Vidyard

MAY 8, 2018

Journalists are inundated with a constant flood of pitches and press releases—and, as the Hustle’s Kendall Baker writes in his open letter to PR professionals , “they all suck.” What’s a savvy PR person to do? Combine thoughtful outreach with the power of video and wait for the editors’ responses to come rolling in.

Video Marketing 65

Video Marketing Media Conference PR 65

Vidyard

MAY 8, 2018

Journalists are inundated with a constant flood of pitches and press releases—and, as the Hustle’s Kendall Baker writes in his open letter to PR professionals , “they all suck.” What’s a savvy PR person to do? ” “Well, not all of them,” he concedes. “Some are fine. ” Ouch!

Video Marketing 80

Video Marketing Media Conference PR 80

Directive Agency

SEPTEMBER 21, 2018

From there, we use an outreach cadence using a tool called Pitchbox to build relationships with all the editors at those other fellow sponsors of that conference. Not only do we get a relevant, authoritative backlink, we also get to expand our reach and improve our brand equity.

SEO 71

SEO B2B Best Practices SERP 71

Moz

OCTOBER 5, 2020

It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process. PR pros and journalists have a mutually beneficial relationship. If they stick to opinion or investigative journalism, whatever you’re sending them might not be up their alley.

PR 61

PR Outreach Case Studies Customer Surveys 61

Sprout Social

SEPTEMBER 1, 2021

They look at what people are saying about a certain brand or topic and use that information to determine consumer opinions and preferences. This will give you an idea of which publications to focus on for your outreach and PR efforts. 5 Ways to boost your share of voice on social media.

Paid Content 142

Paid Content Social Media PPC PR 142

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Sore spot with us PR types.) Sore spot with us PR types.) population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

OCTOBER 31, 2017

Long answer: see the responses and explanations below from more than two dozen top marketing and PR experts. But first, a few brief side notes: Three of the individuals on my original outreach list were contacted specifically because they write expert roundup posts on a regular basis. B2B PR Sense Blog. Only one responded.

Opinions 224

Opinions PR Outreach Paid Search Agency 224

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. ” — PR Daily (PR Tools). ” — PR Daily (PR Tools).

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

seo.co

DECEMBER 2, 2022

But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need). This is, after all, quite similar to what any PR agency does. When it comes to link building for SEO , measuring results can be nebulous.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Moz

FEBRUARY 4, 2019

Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. We’ll also go into the rationale for establishing baselines for these KPIs, which indicate the quality, efficiency, and efficacy of a team’s outreach efforts.

PR 49

PR Press Optimization Outreach 49

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. Those are just my personal opinions. To keep the system from being gamed, it doesn’t work like that.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 7, 2010

Bruner is one of the featured experts in this report This report is written by contributor to this site BL Ochman I guess this was inevitable   From Whom We Steal: A Penny For… Adrants Adverblog Anil Dash B2Blog Big Blog Company Blog Business World Blogads BlogLogic Business Logs Business2Blog BusinessPundit Church of the Customer Concentric, (..)

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. LinkedIn has an official opinion on connecting up with others. You’re welcome to take their opinion on that. Connection Strategies. conference.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

WebMarketCentral

JUNE 16, 2008

Blogging is a PR activity —a tool to build image and credibility—not marketing. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. Social media enables you, as a marketing or PR professional, to participate in the conversion—but no longer to control it.

Social Media 20

Social Media Media Web 2.0 Blogger 20