The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Thankfully, it doesn’t have to be a huge time investment, and the resources will be the same as those you use elsewhere anyway. Learn what is working and do more of that. And it bears repeating.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SendX

NOVEMBER 10, 2020

The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs. Because they work. conversion rate on your pop-ups.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Marketing Insider Group

APRIL 12, 2021

Attention is a limited resource. Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. Not all email service providers work the same.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

SendX

MARCH 12, 2021

The best way to describe it is by collating good headlines from many other articles and news reports and finding what makes them work. Then, using those same patterns to create a new headline that works. Time tracking Time tracking generally refers to the various ways an employer can monitor their employees' work time.

CTR 269

CTR Click Rate Paid Search Agency Hubspot 269

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Graphics work as a breather of sorts. The metric is the percentage of recipients who opened your email. Click-Through Rate (CTR). Conversion rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Here’s how you work it out: Step 1. And, don’t forget to include any external content assets you had to pay for, like images , video , audio or other outsourced work.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Hubspot

MAY 19, 2016

With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. Here's another great resource for finding email inspiration. 7 Websites Every Email Marketer Should Bookmark. 3) IsValid.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Stevens & Tate

SEPTEMBER 26, 2023

Plan Your Emails Your emails may contain helpful and resourceful content, but you may not get optimum results if they’re not well-planned. The email subject line is the first aspect your recipient sees before opening the message. Personalization works in tandem with segmentation to ensure optimum email marketing performance.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 108

Open Rate Click Rate CAN-SPAM Advertising Benchmark 108

SmartBug Media

DECEMBER 14, 2022

percent open rate. percent click-through rate. percent click-to-open rate. percent unsubscribe rate. No matter your industry, click rates are more valuable than ever due to ever-changing privacy updates. Some of its best-performing metrics include: 6 percent average monthly click-through rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Martech

APRIL 23, 2024

We were looking last year to solve a really big problem as we scaled globally, and that was how with limited resources we could address post-purchase experience,” said Breanna Moreno, True Classic’s VP of customer experience. The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used.

Enterprise Management 105

Enterprise Management Purchase Work Management Marketing Management 105

Zoominfo

JANUARY 27, 2021

And How do They Work? B2B marketers take extra precautions to collect and use contact information from potential buyers’ work contact information — which is more safeguarded than at-home personal information. For instance, if your email campaign’s subject line is, “Increase your sales with us,” it might be too vague to get opens.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Zoominfo

FEBRUARY 11, 2021

There are significant drops in open rates of emails with day names in the subject line. Make Email Marketing Work for You. It can be difficult, especially with limited resources and pressing deadlines. Days of the week. Today Soon Last Day Friday before [holiday]. Check this out!!!!!!).

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

BOP Design

JULY 30, 2021

Email Open Rate. Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working. The number of contacts that open your emails compared to the total number of contacts that your email was sent to determines your open rate. Click-Through Rates.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Binary Demand

JUNE 12, 2023

In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? ps2id id=’imp-B2B-email-marketing’ target=”/]Why B2B Email Marketing Is Necessary You might have a question – does email marketing work for B2B? Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? ps2id id=’imp-B2B-email-marketing’ target=”/]Why B2B Email Marketing Is Necessary You might have a question – does email marketing work for B2B? Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

FEBRUARY 21, 2024

This is the third stage of the customer journey, where we work to retain and engage our existing customers over time. Engagement data (email open rates, social media engagement, etc.) More efficient use of resources and budget. Defining the retention stage To start, let’s more clearly define what we mean by retention.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

SmartBug Media

MARCH 8, 2021

SmartBug worked with our financial clients to develop email campaigns that emphasized value, advice, and reassurance. Here are HubSpot’s 2019 average open and click rates for the financial industry: 23 percent open rate. percent click rate. percent click rate. percent click rate. percent to 3.4

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

Only B2B

JULY 29, 2021

It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals. Let’s talk more about metrics other than Click through rate and open rate. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Porch Group Media

AUGUST 10, 2021

According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). Friday was also the best day with the highest click-through rates (2.7%). Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

SmartBug Media

JUNE 9, 2023

With all the effort and resources your team invests in email campaigns, at some point you have to decide whether to switch providers or continue to accept sub-par results and ROI. Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Heinz Marketing

DECEMBER 10, 2023

Users can gain insights into metrics such as open rates, click-through rates, conversion rates, and more. Resources If you’re thinking about Iterable and want to learn more, there are plenty of resources available on their website: Demo – you gotta give up your work email address, though!

Marketing Automation Services 68

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 68

Hubspot

JUNE 6, 2017

7 Ways to Work with Influencers. For example, if you work for a company that manufactures auto parts, it might not make sense to partner with a fashion blogger. Communication is imperative throughout the process of discovering and working with an influencer. Below, we’ve outlined seven tactics to try. 2) Sponsored Posts.

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

Optinmonster

MARCH 2, 2021

Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates. That’s the percentage of people on your list who actually opened your email. For your last campaign, you see that the email had an open rate of 17%. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Litmus

DECEMBER 10, 2021

Watch the recording here: Plus, we’ve got a handout with resources for all of these things— check it out here. Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. This audience isn’t impacted by inflated open rates, so you can perform these A/B tests the way you usually would.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

ConvertKit

OCTOBER 21, 2021

One of our values at ConvertKit is to work in public. Delivery rate: 99.7%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 30.64%. Senders often ask how their open rates stack up to others. The average click rate across ConvertKit accounts was 5.24%.

Deliverability 79

Deliverability Click Rate Open Rate CAN-SPAM 79

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Generally, a 60-character email subject line should work fine on desktops.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Optinmonster

APRIL 24, 2024

At OptinMonster , email opt-ins are the core of our work. That should make them more responsive to your emails, increasing your open rates and conversion rates. Related Resource: Why Are My Emails Going to Spam? This works for both you and them. And it all starts with a stellar email list.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

Optinmonster

JUNE 4, 2021

But since every business is different, the same time may not work for everyone. That’s why we’ll also show you new ways to find the unique email sending times that work best for your business. In reality, these slots don’t always work. Instead, you need to understand YOUR audience and know what works for them.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

SmartBug Media

FEBRUARY 24, 2021

With this strategy, you can capture data about open rates, locations, click-throughs, and more. Additionally, email tracking can: Save time by helping you avoid unnecessary email follow-up if someone hasn’t opened or engaged with your marketing emails. percent click rate. Software and internet: 20 percent open rate, 7.22

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

ClickDimensions

MARCH 31, 2023

Email marketing is often viewed as the go-to method for general communications but this is not the only option NFPs have available to them, especially if they want to boost open rates. Economic changes have made the current landscape difficult with budget restrictions limiting resources both internally and externally for NFPs.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

Litmus

OCTOBER 4, 2023

Decide what’s worth your time You’re probably working with time, budget, tech, or team constraints and need to spend your resources wisely. For example, if one of your goals this year was to increase read rates , but your old email design has stagnated engagement, you should prioritize a new responsive email template next year.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. This feature is in addition to the workflow “Needs Review” tab.

Enterprise Management 98

Enterprise Management Hubspot Paid Search Agency Work Management 98

Optinmonster

APRIL 5, 2023

But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. Email Subject Line Best Practices Common Mistakes To Avoid in Email Subject Lines 184 Best Email Subject Lines (and Why They Work)! This can increase open rates and engagement. Ready to get started?

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145