Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. To avoid continued worsened performance from the channel, sending more (or fewer) emails is not the answer.

Email Marketing 107

Email Marketing Gartner Peer-to-peer Privacy Policies 107

Smashmouth Marketing

OCTOBER 1, 2021

If you can’t get those two departments in order, your conversion rate will suffer. Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And the first step to getting there is making sure you have a clean list.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Martech

FEBRUARY 21, 2024

In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues. Engagement data (email open rates, social media engagement, etc.)

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Martech

JANUARY 10, 2024

Writing an internal research paper for consumption amongst peers — writing within corporate, which basically means writing in “PowerPoint speak” — is so different from writing in the context of contributing to MarTech. You open a door early in life and have no idea what it will prepare you for. A: Retrospectively.

Marketing AI 107

Marketing AI eCommerce Peer-to-peer CMO 107

Litmus

AUGUST 21, 2019

Knowing when your audience is most likely to open your emails is crucial. 23% of all email opens occur within the first hour after delivery, GetResponse found ; within the second hour, opens drop by half. Mobile opens are fairly steady between 8 a.m. Mobile opens in the UK peak at 6 p.m. It depends! UNITED STATES.

Peer-to-peer 105

Peer-to-peer Best Practices Advertising Benchmark Open Rate 105

Litmus

JANUARY 14, 2021

Knowing when your audience is most likely to open your emails is crucial. Over 20% of all email opens occur within the first hour after being sent; within the second hour, nearly 30%. It’s interesting to see how open times differ around the world. Earlier in 2020 , 5pm was the highest open time in the United Kingdom.

Best Practices 136

Best Practices Peer-to-peer Eye-Tracking Click Rate 136

Porch Group Media

NOVEMBER 10, 2021

In fact, email continues to increase in popularity as consumers flock to digital channels in response to the pandemic and younger generations favoring their smartphones to communicate with their peers, social networks, and favorite brands. The email marketing stats for the UK see an open rate of 16.4% compared to 17.6%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Rev

JULY 15, 2019

So how can we learn from our peers and competitors when it comes to the email marketing experience? Well, the findings of others serve as the perfect launch pad for testing. In this post, we’re rounding up our top findings and everything we’ve learned along the way in the wild world of email marketing. . Don’t make assumptions.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

Litmus

AUGUST 2, 2021

Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. It’s hard to believe we’re already well into the second half of the year. Let’s take a moment to look at how our predictions for this year have been coming along. Privacy & trust.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. The ideal situation is when the buyer doesn’t even know that they are being influenced. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing?

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Zoominfo

DECEMBER 5, 2017

33% of email recipients open emails based on the subject line alone ( source ). Subject lines with more than 3 words experience a drop in open rate by over 60% ( source ). Personalized emails including the recipient’s first name in the subject line can boost open rates by 29.3% ( source ). emails, 35.9 emails, 35.9

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit. Information is power and mental health is key.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Webbiquity

OCTOBER 29, 2019

Those who don’t open the message or take any action will receive message “A1” a few days (or whatever time period you set) later. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Why should you use email marketing software?

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Heinz Marketing

APRIL 21, 2020

In the best of market conditions, companies that wait for a market opportunity to present itself aren’t likely to be successful. And yet, there are companies today in that position and with that strategy. Sure the future is uncertain and somewhat unknown, but that’s true always. It might not initially be pretty, but is worth working through.

Planning 98

Planning Peer-to-peer Terms and Conditions Marketing Analytics Tools 98

markempa

MAY 19, 2014

When you bring folks together like this in a group where people are really learning from their peers, you can take a lot of powerful stuff away from it.”. When you bring folks together like this in a group where people are really learning from their peers, you can take a lot of powerful stuff away from it.”. on a Sunday morning.

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

SalesIntel

OCTOBER 5, 2023

It’s a direct line of communication to potential clients, partners, and industry peers. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Porch Group Media

OCTOBER 24, 2022

According to statistics, 90% of consumers say authenticity is important when deciding which brands they like and support and 84% of consumers say they trust peer recommendations above all other sources of advertising. The first network email was sent by computer engineer Ray Tomlinson in 1971. Today, email is more vibrant than ever.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. The ideal situation is when the buyer doesn’t even know that they are being influenced. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing?

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Modern B2B

NOVEMBER 15, 2019

Is our LinkedIn ad clickthrough rate above average? Knowing how your business benchmarks against others is great for the following reasons: It means having a solid grasp of how your business, or areas of performance within the business compared to peers. How does our general performance stack up against our competitors? Probably a lot.

Advertising Benchmark 60

Advertising Benchmark Peer-to-peer Paid Search Agency Planning 60

6sense

AUGUST 26, 2021

In the best of market conditions, companies that wait for a market opportunity to present itself aren’t likely to be successful. And yet, there are companies today in that position and with that strategy. Sure the future is uncertain and somewhat unknown, but that’s true always. It might not initially be pretty, but is worth working through.

Planning 48

Planning Peer-to-peer Terms and Conditions Marketing Analytics Tools 48

SmartBug Media

JUNE 30, 2021

I’ve coached sales leaders across a wide variety of industries, and the one common question they all ask is: How can I optimize my sales process? I always tell them that one of the critical ways to optimize this process is by measuring sales productivity, because it is ultimately a path to reaching sales goals. Twenty minutes? Three days?

Peer-to-peer 98

Peer-to-peer Ideal Customer Profiles Transparency Sales Cycle 98

Martech

JUNE 24, 2022

” Now picture me hanging over your cubicle and waving my hands to get your attention. “Mike, Mike, Mike, Mike, Mike! Guess what time of year it is!” ” “Time to think about the holidays?” ” you answer in a voice filled with dread. There, I said it. But first: Take stock. No, I’m kidding.

Budget Programs 107

Budget Programs Paid Search Agency Peer-to-peer Advertising Agencies 107

BenchmarkONE

JANUARY 22, 2020

On Facebook, live chat software has a 73% satisfaction rate when it comes to customers interacting with brands. Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. And when we find a simpler, easier way to do things, we feel bad about it.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Work Management 80

Valasys

NOVEMBER 5, 2019

Building Trust with Personalized Content: According to a report from Marketing Land, personalized email deliver 6X higher transaction rates, however, 70% of the brands fail to use them. Furthermore, emails are used by 93% of marketers to distribute content. Read on: Everybody Loves a Personalized Email.

Contacts 51

Contacts Peer-to-peer Lead Ranking Lead Scoring 51

DotDigital

SEPTEMBER 3, 2021

Email open rates have always been a controversial topic matter. So all marketers care about email open rates. Opens have always been a “noisy” metric. As a result, it should always be considered a guide, a possibility that the end recipient has opened your email. If you’re saying an open, you’re mistaken.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Marketing Interactions

MAY 21, 2018

For years, we’ve measured opens and clicks, deliverability and unsubscribe rates. If you get a 40% open rate, do you consider your email a successful send? If your open rate is 40%, but your click-through rate is 5%, how successful is your email now? Email metrics are a great example.

Webinar Metrics 74

Webinar Metrics Marketing & Strategy Marketing Strategy Dwell 74

Litmus

NOVEMBER 29, 2018

The vast majority indicated that clicks and opens are key. While email engagement is important, especially for maintaining good deliverability, our research points to several reasons why opens and clicks are being emphasized as much as they are. Half said conversions are. Brands should be concerned with each of these reasons.

Email Marketing 60

Email Marketing Branding Brand Identity Peer-to-peer 60

The Customer

JUNE 22, 2021

Quick-Take: It’s challenging to lose foundational metrics, but opens are considered by many to be a vanity metric in any case. Although opens may still be an historical indicator of list hygiene, they will likely no longer work as an indicator of success. It also had the lowest open rate as well at 13%. Happy Skimming!

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

Digital B2B Marketing

JULY 11, 2013

When peers recommend your company to a prospect who already knows and is interested in you, the recommendation is more memorable and confirms their view that your company should be considered. Higher Registration Rates. This is crazy folks! I call this the opportunity gap. But that is just execution. More Referrals.

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Generation 100

Optinmonster

DECEMBER 28, 2023

Reaching New Audiences Cross-promotion opens doors to new audiences. Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. You can see it everywhere. What is Cross-Promotion?

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Quick Takeaways. Building anticipation is key to event planning success. Teaser Campaigns. Image source: [link].

Planning 100

Planning Content Marketing Generation Content 100

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. Don’t worry though, we’re here to help.

Newsletter 119

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 119

accelerate agency

JUNE 3, 2020

Many people join LinkedIn because they like the idea of a social network for professionals. Others do so because they’ve been asked or told to somewhere along the way. However, whatever the reason, what’s clear is that most users fail to make the most of the platform. The social media platform can form a vital plank of your SEO efforts.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Strategic-IC

MARCH 8, 2021

As a result, more emphasis is being placed on professional social channels like LinkedIn, to recreate that human experience, network, and build an authentic online relationship with your customer, peers and prospects. But what is the secret to ABM success on LinkedIn? LinkedIn best practices to ensure ABM success?.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

NetLine

OCTOBER 17, 2019

I realized that this title with ‘101’ performed really well, not only for the downloads, but also for a good engagement rate on social media and better open rates on emails. Hearing and sharing the marketing perspectives of our clients has always been an essential element in NetLine’s DNA. Let’s dig in and meet Carolina!

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Industrial Marketing Today

JULY 1, 2011

Demonstrate how others (their peers/your customers) are using your industrial product. The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness and flawed to some extent. This was one of the findings in a recent study published by GlobalSpec.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Vidyard

JUNE 3, 2015

The data backs up the importance of video: it increases the open rate of emails by 13%, and drives more traffic to landing pages. Used every tip, trick, and marketing technique to get visitors to your landing page? But are you confident you’ve done everything you can do to not only keep them there, but convert them?

Landing Pages 50

Landing Pages Peer-to-peer CAN-SPAM Click Rate 50