Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Vision6

FEBRUARY 26, 2023

The most common email elements you can AB test include: Email subject line Call-to-action Sender name Email content Timing By testing these elements, you can determine which versions lead to higher conversions, open rates and engagement. This increases the likelihood of the email being opened.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

ConvertKit

JUNE 15, 2021

If you see a sudden and dramatic drop in your open rates, don’t panic. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success. In this episode, Alyssa and Melissa outline the questions every email marketer should ask themselves if and when their open rates drop.

Open Rate 88

Open Rate Deliverability CAN-SPAM Domain 88

SmartBug Media

APRIL 20, 2022

At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. In this blog post, you can learn about Apple's MPP, what it means for customers and businesses, and how to realign your approach to metrics in order to make your email marketing most effective.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

APRIL 19, 2022

That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. For years, core metrics like email open rates were a staple in email marketing programs. Why have email metrics changed?

Open Rate 88

Open Rate Email Marketing Planning Webinar Metrics 88

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Click Rate 111

Martech

SEPTEMBER 21, 2021

20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” ” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable.

Open Rate 129

Open Rate Email Marketing Planning Click Rate 129

Optinmonster

APRIL 17, 2023

It typically tells the reader what the email is about. That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line. The preview text gives more information about the email campaign. Again, we favor clarity over cleverness.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

Webbiquity

MARCH 30, 2024

Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way that will be effective? What do they care about? Talk About It Once you know what to say, start talking to people about it.

Ideal Customer Profiles 150

Ideal Customer Profiles Business Newsletter Word of Mouth 150

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

KoMarketing Associates

APRIL 20, 2017

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1

Open Rate 120

Open Rate Email Marketing Deliverability Advertising Benchmark 120

SendX

JANUARY 28, 2019

Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. You are about to learn something really important. This amounts to 15k opens.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Conversica

SEPTEMBER 30, 2021

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? Engagement Rates, Not Open Rates, Are the Way of the Future.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

KoMarketing Associates

JULY 3, 2017

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

Act-On

APRIL 26, 2024

If you work at any kind of PE or VC-backed firm, or a public firm, everybody’s feeling the same thing: boards are suddenly caring a lot more about efficiency metrics, revenue per employee, and spend metrics.” We care a lot about the quality and close rate of our different channels,” says Wendy.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

Hubspot

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Let’s do some quick math.

Open Rate 99

Open Rate Sample Marketing Management Public Relations 99

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. In a report by GetResponse , researchers asked 1,831 marketers from all over the world about email marketing.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Hubspot

JULY 12, 2019

I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me. Open Rate: 44.3%. Reply Rate: 33.3%.

Open Rate 87

Open Rate Campaigns Case Studies Case Study 87

The Daily Egg

APRIL 11, 2019

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Text marketing creates a branded ecosystem […] The post Want 98% Open Rates?

Open Rate 110

Open Rate SMS Top of Funnel Statistics 110

SendX

MARCH 7, 2024

It's like a sneak peek that can make people curious about what's inside. Knowing how to craft a catchy preheader can be a game changer to your email open rates which can improve your email engagement and ultimately drive more conversions. In emails, the little summary below the subject line is called a preheader.

Practices 312

Practices Best Practices Open Rate Conversion 312

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. In a report by GetResponse , researchers asked 1,831 marketers from all over the world about email marketing.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

SendX

FEBRUARY 4, 2019

Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. Over the course of last few years, I have been helping our customers with their email marketing.

Open Rate 150

Open Rate Email Marketing Tactics Course 150

Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e., Say, [XYZ time]?

Open Rate 97

Open Rate Template Peer-to-peer Click Rate 97

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. 3 ways to improve your click-through rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

Zoominfo

MAY 19, 2020

All marketers could get great open rates if they titled an email “URGENT: News about your mother’s health”—except disgraceful tactics like this violate the CAN-SPAM Act. Canadian laws are much more particular about how you send commercial email. Bounce Rates and Email Deliverability. No Misleading Subject Lines.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Launch Marketing

SEPTEMBER 27, 2023

When it comes to the timing of your emails, it is all about finding a balance. You don’t want to overwhelm leads but you don’t want to space out email touchpoints so much that they forget about your brand. For drip campaigns, it is key to track basic metrics such as open rates, click-throughs and conversions to gauge the effectiveness.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

NuSpark Consulting

JUNE 10, 2015

It is all about pulling the leads down and making sales. You have to be clear about your goals. The post A Guide to Email Subject Line Creation to Optimize Open Rate appeared first on NuSpark Marketing. To market sales effectively, it is a must that you have leads which are qualified.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Outbound Engine

DECEMBER 7, 2018

If you want to increase email open rates, it’s important to focus on writing strong subject lines. Consider these two statistics: 35 percent of recipients decide if they’ll open an email based on the subject line alone. If you’re still unsure about the ins and out of email marketing, OutboundEngine can help.

Open Rate 40

Open Rate CAN-SPAM Statistics Email Marketing 40

Martech

NOVEMBER 18, 2021

Good morning, Marketers, and it’s still all about email, isn’t it? Strategic thinking is required to come up with better metrics than open rates. Here you can see me talking about all things email with contributors Ryan Phelan and Kath Pay, and Jennifer Cannon, author of our updated Email Marketing Periodic Table.

Open Rate 101

Open Rate Internet Marketing Email Marketing Advertising Channels 101

Vidyard

APRIL 20, 2016

5 Ways to Increase Open Rates and Better Engage Prospects . Another personal favorite I’ve seen someone use is “Life is like a box of chocolates…” I think it’s safe to say that most people recognize this famous movie line, and therefore would be compelled to open the email and find out what comes after. Man that stuff is good.

Open Rate 50

Open Rate Ideal Customer Profiles InsideView Outreach 50

LeadSquared

OCTOBER 21, 2013

I have already discussed about how you can ensure that your emails do not hit the SPAM box , here is an infographic to help you strategize ways in which you can increase your email open rates. The post How To Increase Email Open Rates [Infographic] appeared first on LeadSquared. Do leave me a comment.

Open Rate 52

Open Rate CAN-SPAM Marketing 52

Act-On

MAY 21, 2024

Do you know the average open rate for an email? Want to know the average open rate for a welcome email? It’s about 80%. They’re excited about their new product or service, ready to get started, and very likely to open an email you send them. Why does your brand need a welcome email?

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customizing subject lines using user data can increase open rates. It’s very important because using personalization in subject lines can increase open rates by 22%.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

KoMarketing Associates

SEPTEMBER 13, 2022

About 36% said that it could be useful for email retargeting, and the same percentage stated that it could help craft personalized newsletters. Although many marketers are still struggling with leveraging email, previous research indicates that their open rates continue to climb. from last year. from the prior year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

SendX

NOVEMBER 8, 2019

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails.

Open Rate 249

Open Rate Practices Best Practices CAN-SPAM 249

Zoominfo

MAY 19, 2020

No Misleading Subject Lines All marketers could get great open rates if they used spam subject lines and email titles like, “URGENT: News about your mother’s health”—except disgraceful tactics like this violate the CAN-SPAM Act. Canadian laws are much more particular about how you send commercial email.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182