Sprout Social

APRIL 18, 2017

If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. Automatic Direct Messages in Twitter are often frowned upon because they make you look like you don’t care about your followers. Do you have content from a year or two ago that’s still relevant today?

Social Media 101

Social Media Rules Automation Media 101

The Point

SEPTEMBER 23, 2015

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Industrial Marketing Today

JUNE 19, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. External content should be educational, relevant, helpful, and of high quality.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

SEPTEMBER 26, 2012

Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. People love to express their opinions, and one easy way to let them do that is to conduct surveys on any topics relevant to your blog. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds.

Traffic 100

Traffic Blogger RSS Opinions 100

Webbiquity

DECEMBER 20, 2011

company website, newsletters, syndication sites). Number of RSS subscribers (regular readers). Six Twitter Metrics. Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). . • Other key sources of traffic (e.g., Influence (e.g.,

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

The Effective Marketer

MAY 3, 2012

Trying to pass off lame, rehashed content as something new and relevant. It should be as easy as possible for readers to find relevant content on a business site or blog. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Point

MARCH 3, 2010

The conclusions drawn in the article hold particular relevance for marketers engaged in lead nurturing, especially when those nurturing programs are constrained by a perceived lack of relevant offers. It’s the working assumption of B2B marketers that prospects don’t want to be sold to.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

markempa

DECEMBER 30, 2008

They scanned the Web, the blogosphere, online fourms, and communities to find conversations relevant to their industry and their technical audience. An RSS feed gave the team something to review each morning.     Established a Twitter account The company used the account to supplement their blog.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Hubspot

AUGUST 19, 2015

Your optimal frequency for posts totally depends on your industry and audience, but if you want a suggestion on where to start, we'd suggest publishing one post on Facebook and five on Twitter. Build a RSS Hub for Content. In my experience, RSS readers like Feedly accomplish this really well. Sign Up for Relevant Newsletters.

Work Management 28

Work Management Content Marketing RSS Content 28

Anything Goes Marketing

APRIL 7, 2010

On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database. If the email content is relevant based on a prospect’s recent behaviors, then increased frequency becomes a non-issue. Social media highlights.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

ConvertKit

SEPTEMBER 16, 2020

How to choose the right newsletter tool for your business. The 13 best newsletter software tools for creators. How to set up a free email newsletter with ConvertKit. When Khe began sending his weekly newsletter to 36 of his colleagues, he had no intention of growing it into a business. Jump ahead. the answer is yes!)

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Sounds simple, right?

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

The Effective Marketer

JUNE 23, 2009

You can follow any responses to this entry through the RSS 2.0 But, last thing, I want to ask, Do you offer newsletter to your visitors or not? Do you know any kind of program to make effective newsletter? You can leave a response , or trackback from your own site. Like Be the first to like this post.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Adobe Experience Cloud Blog

MARCH 31, 2011

Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. Leveraging relevant keywords ensures that the content is optimized and your press release can be found when prospects are searching for information.

Press 48

Press B2B Marketing Tips B2B 48

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. What’s the Point? Blogging is a commitment to yourself and anyone reading.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Adobe Experience Cloud Blog

MAY 30, 2010

To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. Hear your customers.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Industrial Marketing Today

NOVEMBER 16, 2009

Just adding a sign up form in the sidebar of your site or blog stating “Sign up for our monthly e-newsletter for the latest news and handy tips” may be a direct call to action but is it really an irresistible offer or incentive? Sign up for our monthly newsletter!” “For

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 18, 2010

The campaign against B2B marketing clichés Please share with your friends and followers: Related posts that may interest you: Creating Relevant B2B Marketing Content: Walk the Talk Focus on Content in B2B Marketing Is Content Curation an Easy Way for Content Marketers to Do More With Less?

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. But that requires agencies to get beyond “setting up&# a Twitter account or other one-and-done services of dubious strategic value. (If

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Content Standard

JANUARY 29, 2015

Sparingly subscribe to relevant blogs. I subscribe specifically to these blogs so I know I’m always getting relevant content in my inbox. I have a special Twitter list of folks that always tweet interesting content. Section Editor, HubSpot. There’s a huge pressure in digital marketing to subscribe to all the things.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Consider adding free shipping or discounts when they sign up for your email newsletter. The more you know about your audience, the more personal and relevant your content will be. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

NuSpark Consulting

JULY 15, 2011

Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Content Optimization.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Content Optimization.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

APRIL 4, 2011

Ideas and recommendations for developing these types of posts: Create aggregate lists showcasing important resources and/or publications relevant to the industry. Newsletter problems? Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. Are you a Search Engine Watch Member? | Tweet Do you recommend this story?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

APRIL 26, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 15, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60