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The cookieless mobile world: how advertisers can stay competitive

illumin

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. B2B decision makers are using a mobile device for their research 42% of the time! Reports argue that in the U.S

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4 Coronavirus-Fueled Marketing Trends to Take Advantage Of

Marketing Insider Group

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. This is also an opportunity to check the mobile compatibility of your website. The Search Is On.

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A quick, handy guide to mobile advertising

illumin

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. However, it’s not only the tech and phone companies that have invested in and taken advantage of this multi-year trend. What is mobile advertising?

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SMS marketing is taking over

DotDigital

That’s the power of SMS marketing. Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Specifically in the US, there has been a shift in focus from email marketing to SMS as there have been significant developments in this area.

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Five email and mobile marketing insights from 2021 (Q1 to Q2)

ClickZ

Acoustic’s Senior Director of Product Management shares key trends around how and why consumers engage with content. These metrics uncover five primary insights: Email and mobile marketing engagement mimic trends in thriving markets. Email marketing is significantly more popular than mobile in terms of send.

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6 Trends in Email Marketing to Watch

Litmus

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Want to see what’s trending in email design?