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6 Trends in Email Marketing to Watch

Litmus

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Privacy-proofing. See the trends.

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SMS marketing is taking over

DotDigital

That’s the power of SMS marketing. Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Specifically in the US, there has been a shift in focus from email marketing to SMS as there have been significant developments in this area.

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10 Email Marketing Trend Predictions from the Experts

Litmus

“We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.” The post 10 Email Marketing Trend Predictions from the Experts appeared first on Litmus.

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Email Debrief: Marketing and Design Trends

Litmus

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” We’ll also see email marketers asked to flex outside of email into social, SMS, and other forms of engagement. Why is personalization always a trend?

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Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Planning Your Email Strategy for 2023: How to Get Maximum ROI

Scoop.it

Let’s see actionable tips to keep up with the upcoming new trends. Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. So, Brand Indicators for Message Identification (BIMI) will go from a trend to a must-have element in 2023. So, how will you formulate the email strategy in 2023?

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Email Marketing Trends That Businesses Should Take Stock of in 2022

Outgrow

Email Marketing Trends That Businesses Should Take Stock of in 2022. That said, let’s take a look at some email marketing trends which we feel will call the shots within the email landscape this year. Greater Focus on Privacy. If email was important for businesses earlier, now, it is downright indispensable. Read on to find out!