Content4Demand

MAY 21, 2020

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. It’s important not to overlook revenue in your own backyard, and ABM can be a perfect way to reach your existing customer base.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Content4Demand

JANUARY 12, 2021

With this expansion comes a demand for new skills, new ways of thinking and new steps in the creative process. User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. to Map Copy.

Microsite 70

Microsite Content Interactive Marketing Design 70

nDash

NOVEMBER 19, 2020

Storytelling is what I do best. Brian’s content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. Area of expertise: . real estate, deeds, and wills. privacy law. law and medicine. environmental law . immigration law.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Contently

JUNE 5, 2017

Yet that creative ambition comes with a lot of risk. Its suite of tools give storytellers the data and technology they need to tell important stories. What separates “Searching for Syria” from other types of service content is the depth of the storytelling. Because they look great, and the content is (usually) good.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Walker Sands

APRIL 5, 2019

Our team formulated a creative, data-driven campaign centered around the creation of the Definitive Guide to America’s Most Broken Processes , a media-friendly, easy-to-promote e-book. They partnered with Walker Sands to drive brand awareness and position itself as a leader in the process automation and management category.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. Marketers will see this as validation for pushing creative limits and testing different themes in their content and campaigns.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. Play Magazine. Finalist: Project of the Year).

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Bluetext

APRIL 8, 2020

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across. “We need to cover our…selves.”

Advertising Agencies 34

Advertising Agencies Enterprise Management Marketing Websites Paid Search Agency 34

ClearVoice

APRIL 15, 2020

New thinking (by necessity) is ushering in a new era of creativity for all. Like any decisions of magnitude, putting the plan into a creative brief is always a smart idea to map out the different features of the event, budgets, goals/metrics and how sponsors can be integrated. Be creative in this approach. Need proof?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Bluetext

JANUARY 13, 2019

The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization ideas. 2019’s copyrights and UX designers are poised and ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user.

Personalization 32

Personalization Planning Work Management Marketing Management 32

Bluetext

JANUARY 13, 2019

The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization-ideas. 2019’s copyrights and UX designers are poised, ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Marketing Insider Group

MARCH 23, 2015

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling. Not exactly…. Create Value In Your Brand.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

PureB2B

MARCH 27, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. But most companies that aren’t hot consumer brands have found that it’s really hard to recruit top-flight creative talent to work at a bank, insurance company, healthcare company, etc. That doesn’t work long term.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Outgrow

MAY 21, 2020

This digital-first agency specializes in content strategy and creative development. It told to ban body odour through comical storytelling. The audience was the creative class of small business owners. Likeable used empathetic storytelling in a video campaign. Mother New York is a full-service creative agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

SnapApp

AUGUST 9, 2017

Show, don’t tell,” isn’t just great advice for creative writers, it’s also great marketing advice. . It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. Tactic 3: Show, Don't Tell.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Vidyard

SEPTEMBER 11, 2015

I’m a “content creative” – a writer, photographer, and interviewer. This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. . My practice. Much of my work pre-digital was journalistic.

Video Marketing 110

Video Marketing Landing Pages Microsite Youtube 110

ClearVoice

SEPTEMBER 22, 2020

Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Visual storytelling and even virtual reality will become powerful ways of disseminating health-related information. Voice search is on the upswing.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . I’m the creative director at Outgrow.co. You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

BDB

FEBRUARY 1, 2023

Across the B2B marketing landscape, we’re exploring creative and innovative ways to elevate the customer experience and bring the overall brand experience to life. Innovative creative tools incorporating 3D technologies are gaining traction as effective ways to make complicated B2B subject matters accessible, tangible and even entertaining.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

Vidyard

SEPTEMBER 11, 2015

My practice I’m a “content creative” – a writer, photographer, and interviewer. This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. Much of my work pre-digital was journalistic.

Video Marketing 65

Video Marketing Landing Pages Microsite Youtube 65

Vidyard

SEPTEMBER 11, 2015

My practice I’m a “content creative” – a writer, photographer, and interviewer. This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. Much of my work pre-digital was journalistic.

Video Marketing 65

Video Marketing Landing Pages Microsite Youtube 65

SnapApp

OCTOBER 8, 2015

But the more challenging the vertical, the higher the bar for creative inspiration. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. The right approach can turn any topic into content gold. General Electric.

Paid Search Agency 48

Paid Search Agency Top of Funnel Companies Microsite 48

Buffer

APRIL 22, 2021

I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). This series was born on Instagram stories, which means you can watch the original interview in our Highlights found on our @buffer Instagram profile. There are so many great nonprofits working hard to make the world a better place.

Social Media 97

Social Media Media Generation Work Management 97

Hubspot

MARCH 18, 2018

Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. But if your company has a number of specialties, creating content microsites for each of them is one way to keep that information organized, discoverable, and easy to navigate. Image via App Annie.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

FEBRUARY 15, 2017

In creative areas of work, it’s easy to feel like your work isn’t appreciated. Just look at the skills reporting the highest rate of underemployment -- many of them are creative. The purpose of its awards is to “ give communications and creative professionals proof and validation that their work is highly regarded by their peers. ”

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. Coca-Cola, a company (and Contently client) often leading the charge in creative and sophisticated marketing, appeared to have followed the UGC playbook here. Andrew Bloch (@AndrewBloch) January 29, 2016. ” Share (some of) your feelings.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Hubspot

JUNE 12, 2017

Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. But if your company has a number of specialties, creating content microsites for each of them is one way to keep that information organized, discoverable, and easy to navigate.

Work Management 0

Work Management Marketing Management B2B Marketing Examples 0

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. Doug is the Co-Founder & Creative Director at Velocity Partners. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start. Kelsey Libert.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Convince & Convert

APRIL 4, 2016

With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. Here’s a hypnotically creative example from Samsung: This snackable, short-form video content works because it creates a short burst of emotion in the target audience.

Top of Funnel 110

Top of Funnel Marketing Funnels Video Marketing Planning 110

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 50

Resources Content Marketing Planning Best Practices 50

Vidyard

JULY 28, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 50

Resources Planning Content Marketing Best Practices 50

Webbiquity

APRIL 23, 2013

Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. The History of Content Marketing [Infographic] – Corporate Storytelling is Not New by Content Marketing Institute. ” Using Great Storytelling To Grow Your Business by Fast Company.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100