PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Create a landing page resource center specifically for them. Personalize your Website or Create Microsites.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Vidyard

SEPTEMBER 11, 2015

For event registration, I like using event platforms that allow me to do at least four basic things: create an attractive landing page with ease and in a timely fashion; recognize sponsors with logo placement; provide a basic range of registration options (eg. As you’ll see, in this case, we treated the interview as a news story.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Create a landing page resource center specifically for them. Personalize your Website or Create Microsites.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Vidyard

SEPTEMBER 11, 2015

For event registration, I like using event platforms that allow me to do at least four basic things: create an attractive landing page with ease and in a timely fashion; recognize sponsors with logo placement; provide a basic range of registration options (eg. As you’ll see, in this case, we treated the interview as a news story.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

For event registration, I like using event platforms that allow me to do at least four basic things: create an attractive landing page with ease and in a timely fashion; recognize sponsors with logo placement; provide a basic range of registration options (eg. As you’ll see, in this case, we treated the interview as a news story.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Outgrow

MAY 21, 2020

It told to ban body odour through comical storytelling. Likeable used empathetic storytelling in a video campaign. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Nivea challenged Digitas to create awareness and demand for its Men’s’ Body Deodorizer. It also saw 8.3

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. The site is not doing an optimal job of storytelling and getting me to offer my email address. Ads, website descriptions, keywords, landing pages, website content, and call-to-action all need to align for the funnel to be optimized, and make your website work.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. But when leveraged and communicated in a storytelling manner, they can make for remarkable content.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. But when leveraged and communicated in a storytelling manner, they can make for remarkable content.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

B2B Marketing Zone Posts

MAY 3, 2010

Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. Find out how to make landing pages work harder and increase conversion rates.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Marketing Insider Group

JULY 1, 2020

Personalized email offers, content sequencing, product suggestions, landing pages, and other types of personalized content are what customers expect today. The Content Marketing Editor (Storyteller + Strategist). REI’s content hub has enough complexity to deserve a microsite. The Pros of Building a Standalone Content Hub.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 23, 2013

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New by Content Marketing Institute. ” Using Great Storytelling To Grow Your Business by Fast Company. Copywriting: How to improve headlines on landing pages and blog posts by MarketingSherpa. Sutton, noting that “people are busy.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

OCTOBER 2, 2013

You may be writing about some boring industry concept, but that doesn''t mean you can''t weave in a little storytelling. We added it to the blog post and landing page for our marketing trivia game offer to give it a little oomph and emphasize its game show-esque look and feel. 10 Ways to Make Your Content More Fun to Read.

Content 28

Content Microsite Creativity CAN-SPAM 28

SnapApp

FEBRUARY 5, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” ” The microsite Realize Real Results was born.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. The microsite Realize Real Results was born. .

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. As a bonus, the Slide video ends with a link to a microsite that explains the technology behind the invention, and gives viewers a glimpse of other automotive technology projects Lexus has in the works. When to use them.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Convince & Convert

MARCH 4, 2012

About the new Cover photos, and in particular Facebook’s ban against promotional messaging in them, Facebook design lead Sam Lessin said: “The key with cover photos is storytelling and expression. Death of the Landing Tab. One area where small businesses could excel in “old” Facebook was with the default landing tab.

Small Business Marketing 167

Small Business Marketing Facebook Business Enterprise Management 167

Convince & Convert

DECEMBER 30, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Images of our team appear on our About Us page to show the real people behind the scenes at CoSchedule. Landing Pages. Microsites. Company News.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Images of our team appear on our About Us page to show the real people behind the scenes at CoSchedule. Landing Pages. Microsites. Company News.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168