NuSpark Consulting
APRIL 13, 2012
Pre-Funnel: Attracting audiences before they have determined need. Funnel Entrance: Targeting audiences who are exploring solutions. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Paid Search.
Content Marketing Institute
FEBRUARY 5, 2019
Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.
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Bluetext
APRIL 8, 2020
Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across. “We need to cover our…selves.”
Contently
MARCH 5, 2020
Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Content used to be considered primarily a top-of-funnel tool. And to accomplish it all, we need a new model.
ClearVoice
SEPTEMBER 22, 2020
Both digital and conventional advertising. Out-of-home advertising like billboards. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Downloadable reports that enable you to capture viewer information.
NuSpark Consulting
MARCH 10, 2012
If you have goals set-up with your analytics tool, and you have a proper lead capture mechanism by offering content, webinars, demos, or trials, or even an easy way to engage with a prospect, then you can measure the conversions, which ideally should be qualified email submissions, so that prospects enter your funnel.
BDB
FEBRUARY 1, 2023
Just as 3D technologies have redefined the cinematic experience and set a new standard for storytelling, they are fast becoming the new standard in the B2B world. 3D technologies are especially helpful in capturing consumer interest and engagement early in and throughout the sales funnel.
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