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Transparency goes a long way: Wednesday’s Daily Brief

Martech

I like to consult a knowledgeable person in-store and inspect the merchandise, then have it delivered. In June, I closed the sale on a sofa at a major retailer and waited intently at my new place for it to arrive. For marketing teams specifically, the review process can eat up a lot of meeting time. That’s MarTech in action.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. The AI-powered tools can help engage buyers, provide product and buying information and streamline post-sale return and support processes.

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What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

The backstory here is all about inventory management. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped. From the warehouse to the customer’s hands, successful inventory management helps your business deliver stellar customer experiences.

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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. In an online world, websites are the mother ship of market transparency.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Amazon’s biggest Prime Day Sale ever with $ 12.7 billion spent Amazon’s Prime Day 2023 saw significant growth in online spending, setting a new sales record.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

In fact, 70% of online shoppers read between one and six customer reviews before making a purchasing decision Checkout and payment are crucial to your CRO strategy When your potential customers arrive at checkout and payment pages, they’re at the final stage of the sales funnel.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. ” Jump the queue: Let them pre-order limited quantities or popular merchandise.