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Transparency goes a long way: Wednesday’s Daily Brief

Martech

I like to consult a knowledgeable person in-store and inspect the merchandise, then have it delivered. Transparency and updates go a long way in customer experience, provided that a service rep can access order information and updated customer data rapidly. I prefer flipping the BOPIS model on big-ticket items. Chris Wood, Editor.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

These consumers demand transparency and authenticity from brands. For brands seeking longevity and relevance in a crowded marketplace, ethical marketing is not just desirable but necessary due to the increasing demand for transparency and authenticity. A key component of ethical marketing is commitment to trust and authenticity.

Ethics 102
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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. In an online world, websites are the mother ship of market transparency.

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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

Be Transparent: Own your expertise while transcending business and product biases. Demonstrate transparency by disclosing conflicts, embracing diverse perspectives, and acknowledging alternative solutions or competitors. Being transparent minimizes both, fostering a more trusting relationship between your brand and its audiences.

Media 97
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Decoding GMV pricing: benefits for software users

Sana Commerce

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? Gross merchandise value, or GMV, refers to the total value of goods sold, usually on an e-commerce platform. GMV pricing fosters transparency by associating costs with specific activities.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Etsy’s growth has slowed down after the pandemic peak, with a decline in gross merchandise sales and new buyers.