Consultants Collective Profile: Rod Thorn
Biznology
OCTOBER 13, 2021
He is chief storyteller at Thorn Media , a communications consultancy. Rod is a former communications executive at PepsiCo, Kodak, and IBM.
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Biznology
OCTOBER 13, 2021
He is chief storyteller at Thorn Media , a communications consultancy. Rod is a former communications executive at PepsiCo, Kodak, and IBM.
Marketing Insider Group
AUGUST 22, 2015
I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. In our workshop, we discuss the importance of having empathy for your audience.
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Content4Demand
FEBRUARY 7, 2020
24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. As part of the workshop program, David Lewis, CEO, DemandGen International, will lead a Demand Generation Masterclass & Certification session. 25, 10:45-11:15 a.m., “ABM
Sprout Social
SEPTEMBER 2, 2022
Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner – intermediate.
KoMarketing Associates
JUNE 25, 2015
What propelled you to share the article with colleagues or on social media? In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset.
Integrated B2B
OCTOBER 1, 2018
Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters. The post Deloitte: Storytelling boosts sustainable innovation appeared first on IntegratedB2B by cylindr BBN.
Brandpoint
JULY 8, 2019
2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. This workshop, which took place on June 24 at the Hubbard School of Journalism at the University of Minnesota – Twin Cities, featured a number of speakers, panels and presentations about all things digital storytelling. 2017 SMBMSP #96.
Sprout Social
NOVEMBER 1, 2023
And we’ll cover 10 examples of BTS social media content to help inspire your strategy. Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life.
Content Standard
DECEMBER 19, 2023
The key is mastering data-informed storytelling: using data to understand customer desires and creatively reinforce the brand narrative to establish a distinct identity in a competitive market. Adapting to Social Channels as the New Search Engines Social media platforms are evolving beyond their roots as quick news and connection hubs.
Convince & Convert
NOVEMBER 18, 2015
Exploring the Lost Art of Audio Storytelling. As a storyteller with a degree in electrical engineering, Ron identifies himself as “a socially well-balanced geek.” He created a new storytelling tool called the StoryHow™ PitchDeck , which he uses in his workshops to train users on how to create and live their brand stories.
ClearVoice
JANUARY 29, 2024
Comprehensive storytelling: Perspectives that cover various aspects of your products, services, and people allow for a richer, more complete narrative of your brand. Innovation and creativity: People who approach obstacles differently can ignite creativity. They may introduce unique ideas that can differentiate your brand from competitors.
Sales Engine
AUGUST 20, 2015
Because the sales process has become more consultative in nature, storytelling is important to communicate your message. It’s a primary driver around why we at Sales Engine Media use video interviews to capture information from experts as a large part of our content development process with clients. So what are the facts?
Buffer
DECEMBER 3, 2020
You'll hear directly from Shakivla Todd , Marketing Associate at IFundWomen, and you'll learn: Community tactics to build closer, longer-lasting relationships with your customers How to learn from your community to inform your marketing strategy Where Shakivla finds inspiration for creating social media content for a small business audience?
Tomorrow People
OCTOBER 27, 2020
To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Zoom-in On Immersive Media. With video and social media platforms like TikTok having gained more attention – brainstorm ideas that can help you take advantage.
Valasys
NOVEMBER 28, 2023
These experiences allow for storytelling in a way that’s impossible through conventional media, offering a novel avenue to showcase brand identity, values, and products in an engaging, memorable manner. Gamification can increase brand loyalty, user retention, and more effective dissemination of product information entertainingly.
Anyword
JANUARY 4, 2023
From online courses and books to workshops and more, these resources will help you become a better copywriter. It covers topics such as grammar, punctuation, capitalization, language usage, spelling and media law. Additionally, it includes sections on using digital media, graphics and photography correctly.
Contently
JULY 15, 2019
Enterprises invest most of their money into short-term, bottom funnel campaigns driven mostly by online paid media programs and related content, in the hope that they’ll lift sales for the next few quarters. They all share a primary challenge: securing alignment across a common audience and buyer journey.
Martech
FEBRUARY 3, 2023
Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.
Martech
FEBRUARY 3, 2023
Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.
Content4Demand
FEBRUARY 15, 2023
Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. She’s responsible for Content4Demand’s internal marketing efforts, managing everything from content creation and email marketing to events and sponsorships, blog publishing, website management and social media presence.
EveryoneSocial
APRIL 14, 2020
Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Some of our top-performing content on social media has been off the cuff posts from sales, engineering, and client success managers! What Are Employee Content Creators?
ClearVoice
JANUARY 4, 2019
Content marketing, social media, productivity. Description: 45+ sessions and workshops with practical takeaways on the digital economy. The conference will cover email marketing, storytelling, and relationship building through your content. Use hashtag #AWP19 to keep up with the conference on social media. Learn skills.
Ambal's Amusings
SEPTEMBER 1, 2009
While it's daunting to keep track of how far we've come in the past few years, it's absolutely staggering to imagine what New Media will look like in the next 3 years. This is the topic that thought-provoking professionals will tackle at New Media 2012 event. Tell us about New Media 2012 event and Fusionspark Media.
Webbiquity
SEPTEMBER 26, 2023
And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA. Here are some of the noteworthy providers.
Contently
MARCH 13, 2020
I think a lot of people are going to have this instinct in the coming months, and the demand for digital education is going to grow—especially as conferences, workshops, and other in-person educational events get canceled or postponed. (I’m going to finally take my friend Shane’s course on unlocking your team’s potential.).
Sprout Social
NOVEMBER 17, 2022
Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Some of the best social media memes are based on #relatable content.
Brandpoint
JULY 22, 2019
You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. Video is a captivating medium that provides a platform for businesses to flex their creative muscles in their storytelling.
Vidyard
NOVEMBER 13, 2019
Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. Honorable Mentions: Confirmit, SmartBug Media. The four finalists showcased a wide range of approaches to creative B2B storytelling. Contents 1.
Brandpoint
JUNE 27, 2019
Each year, Minnesota PRSA hosts a half-day workshop for public relations and marketing professionals to network, hear from other professionals in the industry and learn about what other companies are doing in the world of PR and Marketing. Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.”
EveryoneSocial
DECEMBER 8, 2020
As more purchasing decisions are made online and from recommendations on social media, having employees that are trusted and respected will open up further opportunities for your organization. Sales reps using social media as part of their sales techniques outsell 78% of their peers. Stronger employee skill-sets. Grab your case study.
Scoop.it
JANUARY 20, 2022
There are five types of influencers depending on the number of followers they have on social media: nano-influencers (1,000 to 10,000 followers); micro-influencers (10,000 to 100,000 followers); mid-influencers (100,000 and 500,000 followers); macro-influencers (up to one million followers); mega-influencers (more than one million followers).
Heinz Marketing
OCTOBER 28, 2022
It was a great success for both workshop leaders and attendees. Speaker: Zontee Hou , President and Chief Strategist, Media Volery | Head of Strategy, Convince & Convert. I attended this year’s event which was held in Boston, from October 12 to 14. I personally took 25 pages of handwritten notes!
Marketing Insider Group
JANUARY 11, 2021
You can watch recordings when convenient, attend virtual workshops, and network online with real humans. A half-day of workshopping. If you’re looking to scale your marketing efforts with new tactics and become a better brand storyteller, this one’s for you. You don’t need to worry about catching and spreading a nasty virus.
ANNUITAS
AUGUST 12, 2014
So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing. It not acting like a media company. Its Its becoming a media organization.
Marketing Insider Group
JUNE 9, 2015
We’ve spent the last year synthesizing five years of research, workshops, consulting engagements and conversations with more than 100 global brands. They hope to reimagine the future of communication and technology by celebrating inventors everywhere through storytelling and exploring a world that’s changing for the better every day.
Vision Edge Marketing
JANUARY 9, 2020
We highly recommend using this approach in a workshop-style environment, ideally with an objective third-party facilitator. If you’re not sure of the answers to these questions, scour your competitors’ websites, read press releases and articles written about them, and check out their social media pages. Key Messages.
SmartBrief - Marketing
JULY 31, 2023
There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers.
Hubspot
MARCH 4, 2014
Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.
B2BMarketing.net
NOVEMBER 6, 2023
How to make friends and build trust: Working with sales to deliver ABM Ei-Global B2B Media Intelligence’s Tony Jarvis, Arup’s Emily Claire Poupart and Azure Business Group at Microsoft’s Lizzie Donnachie all divulged some top tips to delivering ABM growth while working with sales.
ANNUITAS
FEBRUARY 11, 2014
So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing. It not acting like a media company. It’s becoming a media organization.
Atomic Reach
JANUARY 3, 2019
It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. For the foreseeable future, content will remain as king.
Kapost
MARCH 10, 2017
How will you pass along insights to customers via a social media strategy, video, customer interactions or relationship building? Can you take insider tips like upcoming trends and turn them into three months of content ideas for social media or a blog? Social Media Strategies Summit. Marketing visionaries. May 16 – 19th.
Marketing Insider Group
JANUARY 6, 2020
Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry.
Vidyard
NOVEMBER 13, 2019
Video Marketing: The B2B Storyteller 2. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood. The four finalists showcased a wide range of approaches to creative B2B storytelling. Contents 1.
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