Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. Ryan Visse r , Head of Social Media at VMware – How VMware are effectively working with B2B influencers. ” Ryan Visser, Head of Social Media at VMWare.

Mastering LinkedIn Workshop in Los Angeles January 23, 2015

B2B Marketing Traction

New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. For more details, please visit the workshop page on our website. About the Workshop Presenter.

How to Blog Workshop February 20, 2015 in Los Angeles

B2B Marketing Traction

In this workshop, you will learn how to blog, what makes a successful blog, and how to get results from your blog. On Friday, February 20, 2015, New Incite is offering its new How to Blog for Business Results workshop in Los Angeles. About the Workshop Presenter.

Last week to save $500 at MarTech, plus 4 superstar workshops added


” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology.

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What is a keyword ontology?


If everyone in your company is using the same keyword data model, you can govern keyword usage across all the teams vying for shelf space in Google and attention in social media. Social media managers often don’t know what keywords are most relevant to their brands.

Attend a Free Social Selling Workshop #S20C

Sales Intelligence View

With a successful launch and great response to the Social Selling University, we are hosting a Social Selling Workshop to help educate and enable sales professionals to the impact that can be made by incorporating the use of social media to the sales process.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process. Jason @ Social Media Explorer. Social Media.

How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop

Modern B2B Marketing

It is best to do this before implementation if possible, but never too late to do a Discovery Workshop! Schedule a kick-off day which will include your Discover Workshop. Lesson 1: Discover Business Process Workshop Q&A Template.

Owning Opportunities: Media training and interview prowess

Champion Communications

We often conduct media training for our clients and this week we finished a series of workshops with one client. Here are 3 examples from the past few weeks which demonstrate the good, bad and the ugly of media engagements. press relations earned media b2b public relations

How even social media & social selling experts are getting LinkedIn wrong – Part 1


I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media.

Earned media influencer marketing demands your awesome


I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media influencer marketing is time-consuming. You can’t just hand out widgets online and expect a successful earned media campaign.

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Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. Alistair is well-placed to share key insight on how organisations can leverage the power of social media marketing.

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The “Social Media Certificate” – Smart Move or Scam?


A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them with a link).

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. social media.

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What’s wrong with search and social media marketing?


Historically, media has been broken into three categories: Paid. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers. Earned media , by contrast, focused on getting others to tell your story without giving them anything (tangible) in return.

Kiss your line-of-shame smack on its social media lips!


Sadly, since there were so many Harlem Shake videos, only the really raunchy, sexy, bombastic videos ever made the light of day (very smart, you introverted social media manager — you were able to hide in plain sight!).

Social Media Narcissist or Uninformed Tweep?


” These are the daily social media struggles of individuals and companies alike. According to a recent article in the Huffington Post titled, “ What Social Media Reveals About Narcissism ,” a small new study shows how exactly we use social media to feed our egos.

Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. Alistair is well-placed to share key insight on how organisations can leverage the power of social media marketing.

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How to Build a Social Media Army


While your social media strategy may not call for the same techniques required to defeat a super villain, marketers can learn a thing or two from the Avengers. Here are a few ways that social media marketers can embrace their inner superhero and build their own social media army.

How do you know when you’ve reached the next level in social media?

Chris Koch

I was thrilled to run a social media workshop this week with a large B2B technology and services provider (and ITSMA member). The great thing about the experience was that this company is already doing social media. In other words, I didn’t have to spend any time defending the honor of social media and explaining why they should be doing it. This company has established a highly visible presence in social media—indeed, it has won an award for it.

B2B Lead Generation Blog: Blogging & RSS Events

B2B Lead Generation

The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

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Content Marketing Event: New Media 2012

Ambal's Amusings

While it's daunting to keep track of how far we've come in the past few years, it's absolutely staggering to imagine what New Media will look like in the next 3 years. This is the topic that thought-provoking professionals will tackle at New Media 2012 event. New Media 2012 Speakers.

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How to find the attractive content over YouTube, Reddit, Quora, and other social media channels

Altitude Branding

To get the good ideas from the content shared on the various social media channels, one must put some efforts. As this is a big challenge for us to post the irresistible content over the social media accounts every now and then.

Publisher Events: The Future of Media Revenue?


As a media company, one of your biggest strengths is your ability to create communities of people. Here’s why events are great revenue sources for media companies: You’re already collecting data you need to learn what interests your audience. 3) O’Reilly Media’s Strata Conference.

Social Media Marketing Guide for Professional Services

Hinge Marketing

Hinge is releasing a comprehensive new guide to social media for professional services firms. The Rise of Social Media Marketing. The rise of social media marketing has developed a whole new set of options for professional services marketers. Social Media and Your Industry.

10 Personal Branding Secrets to Use for Social Media

Sprout Social

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field.

7 Tips on how B2B marketers can leverage social media

B2B Lead Generation

That’s why why I think social media has a lot of potential for B2B marketers and sellers. Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers.  In the article Ambal asked me and 6 others to share our thoughts on using social media, and we steer you towards some our favorite reading resources, too. According to Seamus, social media is not a panacea.

Visitors hate online ghost towns more than spammy auto posts


No, that’s only the second most-hated thing in corporate social media branding. When this sort of abandonment goes on for a while, over time, and the social media platform evolves, adds new features, and your profiles stays the same. (Yes,

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Using Web Analytics and Search Marketing for Better Decision Making


Why social media is important to search marketing. Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you want?

Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Modern B2B Marketing

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Swix This is a slick new social media dashboard program that I’ve been trying.

Interview with Jasmine Sandler

Onalytica B2B

I have been involved in Digital Marketing (SEO, Social , Digital Strategies)as a business practice from the beginnings of SEO and Social Media Marketing. Social Branding or Personal Branding and Social Media for Entrepreneurs and Executives.

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5 Most Common Reasons why Influencer Marketing Fails

Onalytica B2B

million results when searching for ‘Social Media Marketing’ which is over 262 times more prevalent than Influencer focused roles. Are the influencers offline or on social media; how many of these influencer roles are focused on paying influencers or developing organic long-term relationships?

15 Resources To Help Improve Your Personal Branding

Marketing Insider Group

If you do the pre-work before you start to investigate changes, hire someone to help or attend a workshop then you will get the most out of your personal investment and our social brand will be hitting on all cylinders! How to use social media to teach vs. sell to help you build your brand.

Interview with Mark Schaefer

Onalytica B2B

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING?

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How to measure 5 popular social media channels

delicious b2bmarketing

Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Twitter Twitter is a social media darling for any product launch, service or business.

Interview with Zontee Hou

Onalytica B2B

Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Interviews Marketing content marketing influencer influencer marketing Interview Social Media Marketing

Does brand marketing still matter in the digital age?


Your newsletter, your website, your social media presence, and many other marketing tactics now make sense for any type of business, and with that, your brand matters more than ever before. Photo credit: DavidErickson.

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Nine Winning Digital Marketing Strategies From The B2B World


Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Be human: Not just social media; be social. Use social media to humanize your brand.

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Don’t Miss the London Growth Strategies Conference!

Tomorrow People

Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? Would you like to improve your inbound marketing skills at a hands-on workshop taught by some of the world’s leading experts ? How to calculate the ROI of your social media programme.