20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook.

How purposeful branding is driving millennials and social entrepreneurship


Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” The world has changed dramatically in the past 10 years or since the 2008 recession.

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Trending Sources

Chris Abraham joins Frank Eliason and Shel Holtz on FIR


Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold?

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Blogger outreach is more PR than social media


The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Related articles.

One person can change the world. Thank you, Internet


The Internet should allow us to get to know Iraqis, Palestinians, Afghans, Russians and Iranians first hand so we can decide for ourselves whether we believe what our Government and our media tells us about Iraq, Israel, Afghanistan, Russia, and Iran.

You’re only renting in social media


Photo credit: Wikipedia. Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. It is less about the inhuman technology than it is about the culture of the Internet and how to best discover, connect, and relate to online tribes where they live and how they want to be engaged.

It’s not your house to pwn so remember your place


On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. How many social media gurus and social media marketing experts have taught webinars on how to simulate authenticity?

How to Quell a Social Media Nightmare


Sometimes, social media mistakes are as inconsequential (and adorable) as your colleague inadvertently tweeting a picture of their baby bump to the company''s 400,000 Twitter followers. After all, anger is the emotion that spreads most easily over social media, according to a 2013 study.

Blogger outreach is earned media PR, isn’t it?


My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia).

I was a teenage Russian troll OG


In my early and mid-thirties I worked for New Media Strategies (NMS). I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies. Most message boards, forums, groups–especially reddit and Wikipedia–do not demand you are who you say you are.

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Why you should consider centralizing your search keyword lists


Photo credit: Wikipedia. Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. In the campaign, we used one keyword data set for all activities related to our US Open marketing.

How NOT to pitch a blogger


Image via Wikipedia. And, at the end of the day, many agencies have given up on earned media because earned media can be risky and it can oftentimes be an all or nothing venture. Tweet This Post.

Adventures in Frictionless Sharing


Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask?

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How Performance Marketing Accelerates B-to-B Prospecting


Photo credit: Wikipedia. It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. If you give me control of the creative and the media, sure.

Get Over Social Media Writer’s Block


Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. In social media, always breathe before you respond or hit the submit button.

The Quantum Mechanics of Blogger Outreach


Image via Wikipedia. With the ultimate goal of as many quality, thoughtful, and topical earned media mentions as possible. In these scenarios, one cannot invest months and months culling through a media list, failure-by-failure, hoping for success.

The Long Tail of Blogger Outreach


Image via Wikipedia. Internet Marketing Organic Search Public Relations Abraham Harrison blogs Outreach public relationsI had breakfast with John Bell of Ogilvy a number of years ago.

How to pitch a blogger


Image via Wikipedia. It is earned media. It is real, even if the blogger simply embeds a video or quotes the pitch email verbatim or copy-and-pastes the social media news release full-text, it’s up to each blogger.

Fire for effect when you can't get a bead on your market


Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. by Chris Abraham.

Inbound Marketing the Way God Intended


Image via Wikipedia. Earned media is hard. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart.

10 Questions about 2014


(Photo credit: Wikipedia). So without further ado: How soon will it be until the mobile user experience equals or surpasses the laptop experience for social media users? This can’t go on forever, at least not in B2B (the media is hooked, I’m afraid).

The Dirty Little Secret of Media Relations


Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage.

Don’t Make These Enterprise SEO Mistakes


Photo credit: Wikipedia. In addition to the SEO team or person, there is the PR team, the social media team, the content team, etc. Organic Search Business Google keyword research marketing public relations Search engine optimization Web search engine Website

Listening to Your Customers in Social Media


Image via Wikipedia. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.".

Miley’s Hot Strategic Mess of Digital Marketing Success


Photo credit: Wikipedia. It’s a tough crowd, and one largely known for shock publicity. There were also serious hooks into social media: music videos and parodies, endless tweeting during and after the VMAs, and tons of digital media coverage.

Every 2015 presidential candidate is a brand


Jeb Bush (Photo credit: Wikipedia). Trust and authenticity are closely related: trust reflects more of an emotion than a cognitive belief, while authenticity is a conclusion about one’s persona and set of values. Each Presidential candidate is essentially a brand.

Don’t Let Your Social Media Hypothesis Dictate Your Conclusion


Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. There is a lot of bad science in social media marketing.

Creating Mini, Midi and Maxi Content To Spread Your Message


Photo credit: Wikipedia. There are three types of content you can post, which I call mini, midi and maxi content (yes, like hemlines): Mini: Tweets, text messages, photos, social media shares (on LinkedIn, Facebook, Google+ and so on), pins, comments on other peoples’ content. Midi: Blog posts, your own social media posts, short videos, infographics, lists, case studies.

Why Every Social Media Team Needs Millennials AND Boomers


Photo credit: Wikipedia. I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Should only people under 25 should be Social Media Managers? 2 social media managers.

You’ve probably over-farmed your donors’ land


Image via Wikipedia. Could you reward your donors in a more public way? They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter.

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What the Crumbling State of the Media Means for Digital Marketing


Photo credit: Wikipedia. You might not realize it, however, from all the hand-wringing about the end of the news media. Let’s look at some of the trends: The news media is shedding journalists. Loyalty to media brands is on the wane.

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Christmas is a perfect time to create havoc online


Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Social media monitoring dashboards across the Unites States, Canada, and Europe will be spending the Holidays alone.

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How deeply do you respond to customers in public?


Image via Wikipedia. Recently, I wrote a post that recommended, “ Don’t be afraid of fake reviews ,” to help business owners know how to respond to an angry post in social media.

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Writing simply isn't for bird brains


Image via Wikipedia. Internet Marketing Organic Search Public Relations Social Media Marketing ad copy Advertising Advertising and Marketing copy copywriting message control messaging Writingby Chris Abraham.

How Paul Barrett Won Over Gun Forums


Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work.

“I don’t spend on social because I don’t understand it.”


Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.”

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The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.  Related articles.

Tracking Social Media ROI


Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return.

The Internet killed the "One-Day Story"


Image via Wikipedia. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Not responding, the reasoning goes, ended the negative publicity on day one.

Do you know how to operate in public?


Image via Wikipedia. That might have worked once, but today, everything your company does can end up in a public venue, where it might look a lot worse than it does in the policy manual.