Biznology

SEPTEMBER 20, 2011

Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. And, at the end of the day, many agencies have given up on earned media because earned media can be risky and it can oftentimes be an all or nothing venture.

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Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. In the campaign, we used one keyword data set for all activities related to our US Open marketing.

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Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? And, unlike the simulated world of the elaborately-constructed inbound link sellosphere, shilloshere, linkosphere, or whatever it is, blogger outreach is authentic.

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Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). ” (Wikipedia).

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Biznology

FEBRUARY 28, 2012

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. With the ultimate goal of as many quality, thoughtful, and topical earned media mentions as possible. This is not to say this sort of quantum blogger outreach is easy. All at once.

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Blogger Outreach Long Tail Marketing Cable 80

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? If they are social media savvy, you can follow up via Twitter direct message.

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Paid Content CRM Paid Search Agency Social Media 134

Biznology

FEBRUARY 24, 2015

On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. How many social media gurus and social media marketing experts have taught webinars on how to simulate authenticity? And, you’re right, I did link both their books and their names!

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Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

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Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

OCTOBER 25, 2011

Image via Wikipedia. They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. In our case, we garnered over 1,800 earned-media-mentioned annually in support of their other efforts.

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Blogger Internet Marketing Outgrow Paid Search Agency 80

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# Every week?

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B2B Marketing Work Management Marketing Management Advertising Agencies 40

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. No reply results in a follow-up email. And it works.

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