How purposeful branding is driving millennials and social entrepreneurship


Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” The world has changed dramatically in the past 10 years or since the 2008 recession.

Brand 173

How NOT to pitch a blogger


Image via Wikipedia. Internet Marketing Organic Search Public Relations Abraham Harrison Blog bloggers Outreach public relations social mediaTweet This Post.

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Tips for Next Gen Digital Marketing and PR Pros


Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace?

PR 189

Blogger outreach is scary


Image via Wikipedia. It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat. Publicly shamed, drawn, quartered and, finally, drummed out of the corps.

Are you turning your marketing into PR?


Photo credit: Wikipedia. I mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations. And that’s why marketers must embrace public relations as a new way to think about their messaging. Some of you might be scandalized to here me urge you to turn marketing into PR.

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Don’t Let Your Social Media Hypothesis Dictate Your Conclusion


Image via Wikipedia. Internet Marketing Public Relations Social Media Marketing albert einstein Brand cluetrain manifesto Internet marketing Market public relations social media social media marketing

How to pitch a blogger


Image via Wikipedia. Internet Marketing Organic Search Public Relations Abraham Harrison Blog Outreach Pitch public relations social media

Chris Abraham joins Frank Eliason and Shel Holtz on FIR


We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Every once in a while magic happens.

It’s not your house to pwn so remember your place


On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. There’s a natural stigma associated with being in PR, marketing, publicity, and advertising.

One person can change the world. Thank you, Internet


Learn how to properly edit a Wikipedia page — Wikipedia’s not just your graduate dissertation. If you’re and academic, a lawyer or coder, you’ll get Wikipedia; otherwise, take it slowly and read everything about protocol and process.

Every 2015 presidential candidate is a brand


Jeb Bush (Photo credit: Wikipedia). Trust and authenticity are closely related: trust reflects more of an emotion than a cognitive belief, while authenticity is a conclusion about one’s persona and set of values. Each Presidential candidate is essentially a brand.

Brand 184

Don’t Make These Enterprise SEO Mistakes


Photo credit: Wikipedia. Organic Search Business Google keyword research marketing public relations Search engine optimization Web search engine Website The SEO process looks the same, for the most part, for any website owner.

SEO 205

The Dirty Little Secret of Media Relations


Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage.

Media 202

How Performance Marketing Accelerates B-to-B Prospecting


Photo credit: Wikipedia. Internet Marketing Public Relations B2B marketing Digital marketing Internet marketing Marketing performance measurement and managementEvery time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.

B to B 219

Writing simply isn't for bird brains


Image via Wikipedia. Internet Marketing Organic Search Public Relations Social Media Marketing ad copy Advertising Advertising and Marketing copy copywriting message control messaging Writingby Chris Abraham.

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.

10 Questions about 2014


(Photo credit: Wikipedia). Envisioning and starting content is relatively easy, but finalizing and posting it on the Internet requires more work. I don’t think the public at large appreciates what a catastrophic economic disaster that default would be.

Christmas is a perfect time to create havoc online


Image via Wikipedia. Public Relations Social Media Marketing Christmas reputation management social media marketingIf you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it!

Online 192

Blogger outreach is earned media PR, isn’t it?


My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). And if it is, maybe we need to rename blogger outreach to blogger relations instead.

Being Pretty Isn’t Enough for Social Media Marketing


Image via Wikipedia. ” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency. Internet Marketing Public Relations Social Media Marketing Business Facebook Google pinterest ramada social media twitter YouTube

Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?


(Photo credit: Wikipedia). Offline Marketing Public Relations Reputation Management Slider Business CRM Customer customer service IPhone Mobile phone Verizon Verizon Communications Verizon Wireless

The Quantum Mechanics of Blogger Outreach


Image via Wikipedia. Internet Marketing Public Relations Social Media Marketing physics quantum computer quantum computing quantum mechanics quantum state qubit social media university of new south wales

Miley’s Hot Strategic Mess of Digital Marketing Success


Photo credit: Wikipedia. It’s a tough crowd, and one largely known for shock publicity. According to USA Today , her VMA performance had 10 million viewers and is worth $79 million in free publicity. Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no.

Why you should consider centralizing your search keyword lists


Photo credit: Wikipedia. Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. In the campaign, we used one keyword data set for all activities related to our US Open marketing.

Overcoming a Dry Spell: 8 Sources for Blog Inspiration


Photo credit: Wikipedia. Find a way to relate the legislation to your own industry and company specifically, and you may bring in new readers in the process. Blogs have certainly blurred the lines between what is considered private, and what is public knowledge.

Inbound Marketing the Way God Intended


Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart.

Are You Promoting Yourself as a Digital Marketer?


Dan Schawbel, author and public speaker (Photo credit: Wikipedia). Internet Marketing Monthly Newsletter Offline Marketing Public Relations Reputation Management Business Dan Schawbel employment Generation Y Millenial Promote Yourself Soft skills

Get Over Social Media Writer’s Block


Image via Wikipedia. Internet Marketing Public Relations Social Media Marketing Business Facebook Online Communities social media thomas pynchon twitter writer's block WritingWe’ve all had it. Writer’s block.

How Paul Barrett Won Over Gun Forums


Image via Wikipedia. Internet Marketing Public Relations Social Media Marketing Facebook Gaston Glock Glock Internet forum Paul Paul Barrett Paul M.

Fire for effect when you can't get a bead on your market


Image via Wikipedia. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. by Chris Abraham.

You’ve probably over-farmed your donors’ land


Image via Wikipedia. Could you reward your donors in a more public way? e-Commerce Internet Marketing Organic Search Public Relations Social Media Marketing Business marketing Online Communities social media social media marketing

You’re only renting in social media


Photo credit: Wikipedia. It is less about the inhuman technology than it is about the culture of the Internet and how to best discover, connect, and relate to online tribes where they live and how they want to be engaged. Internet Marketing Public Relations Social Media Marketing bodhidharma Facebook friendster Initial public offering linkedin MySpace utterz vbulletin

Listening to Your Customers in Social Media


Image via Wikipedia. Social Media Marketing Business Internet Marketing Marketing and Advertising Public relations Social media Social network TwitterSome of you know that once a month we do a free Biznology Webinar on a topic we think will interest you.

Do you know how to operate in public?


Image via Wikipedia. That might have worked once, but today, everything your company does can end up in a public venue, where it might look a lot worse than it does in the policy manual.

How deeply do you respond to customers in public?


Image via Wikipedia. That advice was questioned by one correspondent, who asked, “How deeply do you respond in public?” You want to leave the best possible impression with that customer, but more important, with all of the onlookers in that very public social media venue.

The Internet killed the "One-Day Story"


Image via Wikipedia. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Not responding, the reasoning goes, ended the negative publicity on day one.

Learning from Comcast/NBC and Keith Olbermann


Image via Wikipedia. Regular readers know that I regularly provide advice to companies operating in crises, usually in private to clients, but sometimes publicly on this blog. Public Relations Social Media Marketing comcast countdown countdownwithkeitholbermann keitholbermann msnbc nb