Contently

JANUARY 17, 2023

For everyday content like blog posts, social messages, and so on, organizations that want to do the bare minimum can stop there. Each organization will set standards for how much to check and what happens to articles with core or incidental fact issues. Wikipedia, for example, should never be a source of validation for a fact.

Practices 151

Practices Generation Best Practices Content 151

Biznology

JUNE 27, 2011

Image via Wikipedia. Social media is like that. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. And they can, but they might not know how to set the policies for their organization. But it's seductive to think that you would know.

Social Media 80

Social Media Media Wikipedia Youtube 80

Webbiquity

APRIL 3, 2018

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names? They may not all be favorable for your organization either.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Biznology

SEPTEMBER 21, 2017

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” In short, digital media will be the key vehicle for reaching customers with relevant, engaging, and purposeful brands and content.

Branding 159

Branding Brand Identity Paid Search Agency Wikipedia 159

B2B Marketing Traction

APRIL 5, 2013

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. She took a picture of the men and tweeted it to the conference organizers asking them to do something. The Sendgrid tweet incident.

Social Media 100

Social Media Media Wikipedia Conference 100

Convince & Convert

APRIL 15, 2016

Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally. In a nutshell, Google knowledge graph is a systematic way of organizing facts, people, and places to improve the relevancy of search outcomes.

Google 118

Google Wikipedia Content Wiki 118

Biznology

JANUARY 16, 2014

(Photo credit: Wikipedia). One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. Another reason that the importance of social media (in regards to link building) is increasing is because it can help extend the reach of the links you acquire.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Moz

NOVEMBER 13, 2018

You're likely reading this blog post because you noticed your organic traffic has dropped and you suspect it could be Google tanking you. On desktop, the impact these have on traffic there is not as drastic; but when you go over to a mobile device, it’s not uncommon for it to take around four full scrolls down before organic listings appear.

SERP 53

SERP Paid Content Traffic Features 53

Biznology

FEBRUARY 9, 2018

They can serve as a foundation for external organic search, internal search, navigation, and social listening. If everyone in your company is using the same keyword data model, you can govern keyword usage across all the teams vying for shelf space in Google and attention in social media. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. As I have shared endlessly, being pretty isn’t enough for social media marketing. ” — Wikipedia. Being pretty isn’t enough for social media marketing .

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 70% of bloggers are organically talking about brands on their blog. 20% of consumers use social media to get a customer service response.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

APRIL 12, 2012

Credit: Wikipedia. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for. I needed to organize my communication and use e-mail effectively.

Social Media 80

Social Media Tools Media Wikipedia 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. But there are other challenge for large global organizations. Such organizations can market different products in different countries, some of which could potentially complete with each other. How do marketers respond?

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

NOVEMBER 8, 2010

Image via Wikipedia. I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me. you can see a few examples of companies doing so, and you can also get an overview of how companies can listen in social media.

Social Media 80

Social Media Media Wikipedia Forrester 80

Kevin Indig

SEPTEMBER 18, 2023

Publishers remember the revenue drops caused by social media and modern search engines in the late 2,000s. That signal can come by valuing sources like the New York Times (professionals) or Wikipedia (moderation) higher than UGC, like Quora responses. that follow the same robots.txt guidance in every country.

Lead Ranking 73

Lead Ranking Lead Scoring Wikipedia High Quality Lead 73

seo.co

JANUARY 18, 2022

When a user sends a search query for a specific entity, Google will scour the web to pull and analyze properly formatted information about that entity, and display it in an organized fashion on the right side of the screen. Gain online visibility through non-search related channels, such as RSS feeds and social media. Social Profiles.

SEO 105

SEO Google Optimization Lead Scoring 105

Biznology

JANUARY 17, 2012

Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

SEPTEMBER 21, 2011

Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? Not only is it good for those, but social media can do lots more, too. That lack of focus leads to the sort of backlash against social media you’re starting to see. Tweet This Post. You know the ones. It happens.

Social Media 80

Social Media Media Wikipedia PR 80

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    I can tell you that audience development is serious business and at the very essence of survival for arts and culture organizations.

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

seo.co

JUNE 16, 2021

If you regularly link to another’s content (again, when it makes sense to do so) and share their content with your followers on social media, they might take notice. Use Social Media. Review your social media profiles to confirm you’ve included links to your site. Use Wikipedia. Give Interviews on Podcasts.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Biznology

MARCH 6, 2012

Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. We’ve all had it. No worries.

Social Media 80

Social Media Media Lock-In Work Management 80

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 128

Social Media Media Blogger Co-Registration 128

Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Parse.ly

AUGUST 1, 2019

Part of its business strategy was to build a media company that would support and connect the innovators that comprise IMPACT’s reader base. The approach transformed its business; traffic to the website has skyrocketed, and 90% of IMPACT’s 7,000 monthly leads are organically driven through its content. ungate more content.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

MARCH 11, 2013

Your intranet, on the other side, is more like a garden: relatively small in terms of users and content, with participants contractually bound to the organization and a low tolerance for failure. How can a social platform based on blogs, wikis, discussion forums and status updates succeed under those conditions?

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Brightedge

APRIL 27, 2022

List and Organize Keywords. Related reading: Data Cube Product Guide: Lift the Veil on Organic Search. Navigational - Keywords like “Wikipedia” and “Bing” from users that want to visit a specific website have navigational intent. Add rich media to text - Rich media like videos and graphics help break up text.

SEO 64

SEO Effectiveness Allocation Keywords 64

Biznology

JULY 16, 2013

Most of my clients and friends have made exactly the same mistake: their social media life effectively began on the day they started blogging, tweeting, and Facebooking and it has never and will never occur to them that the Internet isn’t a book printed once onto paper — that it is infinitely editable, hackable, revisable, and adaptable.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

JUNE 3, 2010

Image via Wikipedia. Social media is growing. The social media "professional" has the nearly automated response of "Everyone does it! Someone more firmly rooted in reality will say that many companies are having great success using social media for lead generation and other business needs, but that not everyone is on board yet.

Social Media 80

Social Media Paid Search Agency Companies Media 80

Marketing Insider Group

JANUARY 11, 2011

“Creative Commons&# is described by the non-profit organization that created it as an alternative to the “all rights reserved&# method of copyrighting material. Creative Commons. It was established so that artists could identify exactly which rights they “reserve&# and which rights they are willing to waive.

Copyright 100

Copyright Social Media Media Blogger 100

Biznology

JUNE 8, 2018

In the book I said you should be the Wikipedia of your most important topics. If you took half of your paid media budget and invested it in building high-end content teams–with the right content planning, authoring, and optimizing software–you can double the leads and triple the wins for the same money. Like this post?

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). What is the real unique benefit your social platform brings to your organization that you didn’t have before it? Why should we even consider bringing something else to the organization? The novelty of today is the legacy of tomorrow. Previous entries in this series: 1.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Wondering Out Loud

APRIL 5, 2010

A friend of a friend asked me if I knew anything about a particular social media organization. Among other items – not generated by the organization – were blog posts (some +, some -), articles, and comments. Wikipedia. What I found was a website, LinkedIn and Facebook pages, and YouTube video.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Consider writing a Wikipedia page about yourself. This Time, It’s Personal.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100