Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Heinz Marketing

SEPTEMBER 17, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing If you’ve followed along with me at all this year, you’ll know I’ve been on a journey to optimize and refine our email deliverability. Here’s another crucial tool we use to ensure our emails look their best – Email on Acid. Email Analytics.

Deliverability 68

Deliverability CAN-SPAM Email Marketing Validation 68

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Vision6

JANUARY 14, 2024

Are you tired of creating marketing campaigns that don’t resonate the way they should? Welcome to the era of AI marketing- the missing link in your marketing strategies. According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. How can AI be used for marketing?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 leads per 1,000 emails sent. What emails do you open? What led them to opt in?

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

ANNUITAS

MAY 28, 2020

A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. But he didn’t just present these ideas in a blog post.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Hubspot

MAY 13, 2014

If an email gets sent out to your list, but it doesn''t show up in their inboxes, does it even count? You''re trying to get people to open, engage with, and click on your emails -- getting delivered is the first step. Don''t have five minutes to watch the video? Usually, the answer is no. And it''s a big first step.

Deliverability 28

Deliverability Video Marketing CAN-SPAM Click Rate 28

Martech

NOVEMBER 27, 2023

Learn more in this video. Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. If you use Office 365, you can now benefit from the efficiency and effectiveness of the AI assistant for generating sales emails. Edit marketing emails.

Enterprise Management 88

Enterprise Management Hubspot Paid Search Agency Work Management 88

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. Email is ideal for sending longer content such as blogs and videos.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. Email is ideal for sending longer content such as blogs and videos.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

ConvertKit

JANUARY 20, 2022

There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability , support, and features like email automations , tags, and segments.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

SmartBug Media

JUNE 23, 2023

Our panel discussion featured Allie Guertin , Principal Partner Success Manager at Klaviyo; Kelsey Chapman , E-Comm Marketing Strategist at SmartBug Media; and Kira Renee , E-Commerce Product Marketing Manager at SmartBug Media. Aligning your marketing strategy with relevant holidays can amplify brand awareness and conversion rates.

Webinar Metrics 98

Webinar Metrics Segmentation SMS CAN-SPAM 98

Vision6

JANUARY 31, 2023

Transactional emails. Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips. What are transactional emails? A transactional email is a personalised, system-triggered one-on-one email with your customers about a specific transaction.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Sprout Social

NOVEMBER 10, 2021

Building partnerships and managing relationships are part and parcel of being a marketer. If you offer blanket praise, it won’t help your team progress or a partner improve. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams. Guide them to corrective action.

Work Management 135

Work Management Advertising Agencies Marketing Management Paid Search Agency 135

ConvertKit

OCTOBER 15, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: June 2020. August 2020. Outlook.com.

Deliverability 76

Deliverability CAN-SPAM Open Rate Domain 76

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Summarize long email threads in the Conversations Inbox in one click using the AI-generated conversation summary. Learn more in this video. Two campaign metrics will be sunset.

Top of Funnel 123

Top of Funnel Forecasting SMS Work Management 123

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

ConvertKit

APRIL 14, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019. January 2020. Outlook.com.

Deliverability 73

Deliverability Open Rate Click Rate Domain 73

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? What is Video for Sales? Benefits of Video for Sales Emails 2.1 Best Video Sales Letter Examples 4.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Marketing Insider Group

JULY 21, 2020

Our team put together this Agile marketing glossary for Agile newbies that need to learn the language of agility quickly as well as mature Agilists that want a handy reference guide by their side as they explore new facets of the methodology with their teams. Waterfall marketing plans are not iterative because they are linear.

Planning 208

Planning Work Management Marketing Management Allocation 208

Adobe Experience Cloud Blog

MARCH 26, 2018

You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. This Email Did Amazing!

Deliverability 134

Deliverability Open Rate Click Rate CTR 134

Ontraport

OCTOBER 23, 2020

As you work through Step 3 of Customer Onboarding 101 on page 12, use this article to learn more about the value of marketing to leads about the problems they’re experiencing. How to host downloadable files and videos. Convert your leads with the perfect offer email funnel. Email deliverability content tips.

Fulfillment 59

Fulfillment Deliverability Work Management Marketing Management 59

Porch Group Media

NOVEMBER 22, 2022

When it comes to the digital world, an email address is required for pretty much everything – online shopping, online banking, social media, apps, rewards programs, work, etc. But, what if your database is missing some of your customers’ emails? This is when email appending services can help. What is Email Appending?

Deliverability 52

Deliverability Digital Marketing Funnels Advertising Funnels Validation 52

Optinmonster

FEBRUARY 22, 2023

Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. This can increase open and click-through rates.

Examples 116

Examples CAN-SPAM Newsletter Email Marketing 116

Ontraport

OCTOBER 23, 2020

As you work through Step 3 of Customer Onboarding 101 on page 12, use this article to learn more about the value of marketing to leads about the problems they’re experiencing. How to host downloadable files and videos. Convert your leads with the perfect offer email funnel. Email deliverability content tips.

Fulfillment 52

Fulfillment Deliverability Work Management Marketing Management 52

SalesIntel

APRIL 28, 2022

As a marketing leader, you have probably heard the age-old saying “You have to spend money to make money” more than once. This adage holds true when it comes to marketing. Whether it’s money or time, marketing campaigns usually involve a lot of investment. Help You Make Data-Driven Market Expansion Plans.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds. Case studies.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

SmartBug Media

AUGUST 17, 2022

Is your company sending you with one sole purpose, or do you have deliverable requests from colleagues who aren’t able to attend? Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? INBOUND 2022 Goal: Learn. INBOUND 2022 Goal: Network.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Video Tips.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts: Stories add context and context adds value. Shift your mindset before putting agile marketing into practice.

Privacy Protection 91

Privacy Protection Work Management Deliverability Privacy 91