Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved.

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. They subconsciously associate sites with different emotional “jobs” when they use (or don’t use) a particular medium.

Social Media 261

Social Media Media Youtube Advertising Mediums 261

ClearVoice

AUGUST 16, 2023

In this article, we’ll explore its importance in your content strategy and discuss how partnering with a content marketing agency can help your business achieve personalization at scale. The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 334

Planning Event Marketing Marketing Plans Blast Campaigns 334

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. 50+ eye-opening video marketing statistics. 50+ eye-opening video marketing statistics. Content marketing video stats.

Stats 98

Stats Video Marketing Planning Emarketing 98

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Heinz Marketing

MAY 26, 2020

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. At first you may feel inclined to use them all, but each platform can cater to different types of marketing strategies. Here is a breakdown of the most popular social media platforms for businesses and how to use each to maximize the exposure of your brand.

Social Media 130

Social Media Social Marketing Media Paid Search Agency 130

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales.

Examples 109

Examples Urgency Marketing Planning Trigger Marketing 109

Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. Real-time updates for the customer experience also mean real-time analytics for marketers.

Tools 98

Tools Purchase Intent Intent Data Intent 98

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? That’s what many businesses are asking. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. Disruption isn’t new, just more intense, and that sets the course for rethinking marketing. Quick Takeaways.

Paid Content 285

Paid Content Ad Frequency Paid Search Agency Marketing Budget 285

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. According to the Harvard Business Review , increasing retention by just 5% can equal an upwards of 95% increase in profit. How can this be true?

Research 147

Research Loyalty Case Studies Communities 147

Hubspot

APRIL 21, 2020

When I'm at work, I'll use our office's instant messaging tools to chat with my colleagues. When I get home, I'm sending goofy messages on Snapchat. I use Facebook Messenger. And, if I want to reconnect to a far-away friend, I'll use WhatsApp for a global video chat. They've also dabbled in more niche apps like Snapchat.

Stats 96

Stats Emarketing Mobile Marketing Marketing & Strategy 96

ClearVoice

JUNE 17, 2021

That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Unbounce

AUGUST 4, 2021

Avoid using jargon when you can. For example, you can get away with more jargon on business-to-business (B2B) landing pages, but you should be careful with business-to-consumer (B2C) pages. When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Hubspot

JANUARY 16, 2020

Since then, we've seen apps like Snapchat and TikTok fill Vine's void. Snapchat, which launched in 2011 , allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours.

Paid Content 94

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 94

Hubspot

SEPTEMBER 22, 2020

With apps continuing to grow as a vital staple of everyday life, marketers continue to ask, "Do I need to have an app for my business?". Luckily, unless your small business' product is an app -- or you have a skilled staff of developers, you probably don't need to spend tons of time and money building one just yet.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Mobile Marketing Marketing & Strategy 99

Hubspot

FEBRUARY 3, 2020

When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they're talking about an incoming natural disaster. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. The truth is -- kind of. General Stats.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Let’s dive into a little bit more about what these stories are, what platforms you’ll find them on (for now) and some of the best ways you can use this feature.

Social Media 135

Social Media Media Curation Twitter 135

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after," Pete Davies, LinkedIn's head of Consumer Products wrote in a blog post.

Linkedin 99

Linkedin Features Paid Search Agency Marketing & Strategy 99

ClearVoice

DECEMBER 2, 2021

If you work within basically any corporation, we already know you love your corporate buzzwords — but trust us, it’s not cool to find a “new normal” to “think outside the box” to build “synergy” or get the “low-hanging fruit.” marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. See how Solstice Sunglasses achieved a 72% increase in revenue through website optimization. trillion in 2020. Website optimization. We live in the era of Big Data.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Martech

OCTOBER 24, 2023

How brands merge customer profiles from different channels also makes a difference. Social media will play a significant role in how customers discover new products during the holidays, the study found. Chances are, brands will be hearing from customers on social this holiday season. Discovering new products.

Social Media 119

Social Media Contacts Media Brand Identity 119

QuanticMind

SEPTEMBER 12, 2023

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.

Education 75

Education Rules Budget Programs Planning 75

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. You need to know which channels work for your business. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Contently

NOVEMBER 13, 2017

Once upon a time, Snapchat was in line to take over the social network throne from Facebook. But as the hype faded over the last year, one thing has become clear: Snapchat doesn’t have a good revenue model. As Snapchat’s standing dipped , Instagram took off. Facebook bought the company in 2012.).

Social Networks 167

Social Networks Stats Lead Ranking Network Marketing 167

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. How can you help them do it better?

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. Below are two photos that show how the Twitter feed and Fleets feature look to users in Brazil. How Brands Could Use Twitter Fleets.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Huptech Web

JANUARY 13, 2023

Snapchat Ad Stats. Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. Each has its own unique advantages and can be used to achieve different goals. LinkedIn Ad Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Martech

MARCH 14, 2023

At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera. In my view, this is how I envision a truly digital closet — one you can wear virtually, wherever you are. This capability doesn’t even exist.

Paid Search Agency 134

Paid Search Agency Web 2.0 Advertising Agencies Bundling 134

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Ad Agencies Work Management 112

SmartBrief - Marketing

JULY 11, 2023

Social media is everywhere, and nearly everyone including brands and businesses have a presence on one social media platform or more. This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy.

Social Media 52

Social Media Social Marketing Media Loyalty 52

Hubspot

MAY 17, 2021

See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Back then, using YouTube for business and marketing was a new concept. Brands and businesses use Youtube to engage and connect with their audience. Anyone else remember Smosh and Fred ? They want help.

Youtube 100

Youtube Hubspot Tactics Video Marketing 100

Hubspot

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. The respondents consisted of both marketing professionals and online consumers. The State of Video Marketing in 2018. Marketers rely on video to help them do their jobs.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. Even though Snapchat pioneered this style of content, it seems like fewer people are talking about the platform these days. Who can still benefit from Snapchat marketing?

Business 129

Business Budget Programs User-Generated Content eCommerce 129

seo.co

FEBRUARY 16, 2021

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. As a result, marketers no longer had the luxury to build expansive campaigns. The ones that learned to be nimble and adapt new strategies quickly are still in business.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116