Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Why Use YouTube for B2B Marketing? How popular is YouTube?

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

Youtube 92

Youtube Work Management Social Networks Eye-Tracking 92

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. So, if you’re going to take on a new marketing venture this year, why not make it this one? But with the right steps, you can build a successful video marketing strategy for your business. Use The Right Platform YouTube is the best place to host your videos.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. So, if you’re going to take on a new marketing venture this year, why not make it this one? But with the right steps, you can build a successful video marketing strategy for your business. Use The Right Platform YouTube is the best place to host your videos.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

SocialPilot

APRIL 25, 2024

Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. What is YouTube Studio? Where To Find the YouTube Studio?

Youtube 83

Youtube Copyright Ideal Customer Profiles Advertising Agencies 83

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Navigate the Channel

JANUARY 23, 2024

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2023 , is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over year.

Cost 65

Cost Video Marketing Ads FAQ 65

Contently

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. When you search Google, you’re also searching YouTube. More on that in step 8.).

Youtube 218

Youtube SEO Keywords Tagging 218

Sprout Social

DECEMBER 8, 2022

Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel. It’s a major part of your YouTube strategy. When made strategically, playlists can help you leverage the YouTube algorithm to your advantage, influence your viewers’ choices and keep them coming back. What is a YouTube playlist?

Youtube 89

Youtube Curation Click Rate Video Marketing 89

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 102

Youtube Optimization Top of Funnel Marketing & Strategy 102

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

Youtube 98

Youtube Viral Marketing Peer-to-peer Impressions 98

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Use a High-Quality, Eye-Catching Thumbnail. Determine Your Goal. Make Your Videos Search-Engine Friendly.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

SEPTEMBER 15, 2022

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. What is YouTube verification?

Youtube 88

Youtube Guidelines Ideal Customer Profiles Profiling 88

Sprout Social

AUGUST 8, 2022

Looking for YouTube tools? But despite how competitive YouTube is, there’s plenty of attention to go around. People are still glued to YouTube and there are plenty of opportunities for brands. So now’s the time to ramp up your YouTube presence. YouTube editing tools. Translation?

Youtube 99

Youtube Tools Social Media Keywords 99

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

Youtube 125

Youtube Privacy Video Marketing Click Rate 125

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

Youtube 103

Youtube Video Marketing Mobile Marketing Social Media 103

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. What is YouTube Creator Studio?

Youtube 108

Youtube Copyright Paid Search Agency Work Management 108

Oktopost

MARCH 11, 2020

B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world.

Youtube 113

Youtube Video Marketing Marketing & Strategy Marketing Strategy 113

Stevens & Tate

JUNE 27, 2023

It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind Google. As such, YouTube is not something you can ignore.

Youtube 59

Youtube Marketing & Strategy Click Rate High Quality Lead 59

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 57

Paid Search Agency Budget Programs CMO Advertising Agencies 57

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users.

Youtube 82

Youtube Advertising Channels Brand Identity Branding 82

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Oktopost

JUNE 11, 2019

The same holds true for video thumbnails. Video Thumbnails , or compressed preview images, can be thought of as windows that allow prospective viewers to get a quick snapshot of your video. Let’s take a look at these YouTube thumbnails from a simple, and perhaps familiar, search – how to train my dog.

Video Marketing 106

Video Marketing Tips Training Youtube 106

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered. Video thumbnails appear in results (mostly from YouTube).

SERP 295

SERP Features Google Top of Funnel 295

Content Marketing Institute

OCTOBER 9, 2020

This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages.

Youtube 102

Youtube Practices Research Marketing Websites 102

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 89

Youtube Banners Ideal Customer Profiles Keywords 89

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. First, it’s important to explain why you should root your video marketing strategy in SEO best practices. “If video marketing trends. Let’s talk. Source: brid.tv That last bit is their intent.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Biznology

JANUARY 20, 2022

In many video libraries, all the buyer has to go on is the video listing — a thumbnail, a product name, and a line or two about product benefits — information the buyer probably had before they got there. Major video platforms like YouTube make this “chapterization” easy. Providing a table of contents.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Marketing Insider Group

MARCH 10, 2021

For most videos, especially YouTube, Google will display a thumbnail. With video schema , you can provide more information, such as a thumbnail URL, duration, and description. With video schema , you can provide more information, such as a thumbnail URL, duration, and description. Use Question Keywords.

SERP 266

SERP Paid Search Agency Features Companies 266

Oktopost

JANUARY 8, 2022

Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy. YouTube channel cover photo size: 2048 x 1152px. YouTube profile photo: 800 x 800px. YouTube video thumbnail and video: 1280 x 720px. LinkedIn image post size: 1200 x 627px.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags.

Tagging 85

Tagging Youtube Marketing & Strategy User-Generated Content 85

Martech

AUGUST 9, 2023

Want to work with the best marketers in the world? The best marketers in the world are available and eager to work with you. Creators are the most proficient, passionate and productive marketers, bar none. And they know the biggest secret of all marketing — how to get and keep attention. You don’t have to imagine.

Advertising Agencies 82

Advertising Agencies Best Practices Paid Search Agency Youtube 82

Biznology

DECEMBER 31, 2018

Author Jesse Ariss suggests getting started with a technique that’s amazingly simple: update the thumbnail! An attractive and informative thumbnail makes a video easier for sales teams to share. This is especially apt for YouTube webinars, many of which seem to be billboarded with a random screen grab from the middle of a demo.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 71

Youtube Features Social Media Ad Exchange 71