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The ROI of Influencer Marketing

Marketing Action

What does it mean to be an influencer marketing company ? What is Influencer Marketing? Influencer marketing is the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services.

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How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Fast forward almost 10 months later and challenges are similar despite the rapid adoption of marketing technology to aid in these efforts. Every B2B marketing initiative, including social media, must demonstrate the ability to generate high quality leads.

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. KoMarketing Associates was appreciative when GlobalSpec sent us a complimentary copy of the report for review. B2B Search Engine Marketing Blog

Measuring and Managing Marketing ROI: An interview with Jim Lenskold

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Jim’s company has published several research studies covering marketing metrics and ROI. B2B marketing ROI

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Marketing Trend Watch: 2014 Planning Survey

Marketo

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. Modern Marketing

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. The reality is that ROI is still lacking.

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Email Ain’t Dead! 5 Steps To Building Stronger Email Relationships [REPORT]

Marketing Insider Group

In fact, it is tied with search engines as the most popular online activity according to the latest Pew Internet survey. It is still very much a thriving aspect of the marketing mix and a key activity in building customer relationships. Content Marketing

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. However, only 34% of those same marketers felt such tactics were successful. Finding the Diamond in the Rough: Driving Qualified Traffic for Niche Markets.

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Focus on Impact - Not ROI - for Better Marketing Measurement

B2B Marketing Directions

Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and an ongoing challenge for most B2B marketers. Marketing Performance Measurement

Neuromarketing Data | Level Up Your Marketing Analytics Strategy

Marketo

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics.

The Best Ways to Drive Conference Attendance this Spring

Marketing Insider Group

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows. The post The Best Ways to Drive Conference Attendance this Spring appeared first on Marketing Insider Group.

Are Millennial Marketers More Analytical?

Customer Experience Matrix

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority.

Is Content Marketing the ‘only marketing’ in B2B?

TaylorMadeIn KEW

In the most recent issue of B2B Marketing magazine I was interviewed for a column featuring opposing viewpoints on some of the most debated topics in our profession. For my interview, the focus was on ‘content marketing’, quite possibly my biggest bugbear in all of B2B marketing.

Why ‘Content Marketing’ is still failing us in B2B

TaylorMadeIn KEW

In the most recent issue of B2B Marketing magazine I was interviewed for a column featuring opposing viewpoints on some of the most debated topics in our profession. For my interview, the focus was on ‘content marketing’, quite possibly my biggest bugbear in all of B2B marketing.

What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

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Improve Your Content: From Passive to Interactive

The ROI Guy

Marketers are investing a substantial portion of their budget on content, consuming 28% of the average marketing budget, with 55% planning to increase this spending over the next year ( CMI / MarketingProfs).

Forrester Sounds the Digital Marketing Alarm

Vidyard

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. The tools and technologies available to marketers have evolved. Get the Report.

2011 B2B Marketing Outlook, According to Google

The Point

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. You can access a complete copy of the report here (no registration required).

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Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

Vidyard

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. The State of Video in B2B Sales and Marketing.

Two Thirds of Marketers Cannot Measure Mobile

Modern Marketing

This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Only 13% of marketers say they strategically integrate mobile systematically. How ad blocking will affect mobile marketing. Read the full story on Marketing Land.

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The Global State of the Mobile App and Push Notification Markets

Modern Marketing

by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. The first topic was the global state of the mobile app & push notification markets. As costs increase, so does the need to justify ROI. Content Marketing

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Marketing Performance Measurement: No Answers to the Really Tough Questions

Customer Experience Matrix

I recently ran a pair of two-day workshops on marketing performance measurement. My students had a variety of goals, but the two major ones they mentioned were the toughest issues in marketing: how to allocate resources across different channels and how to measure the impact of marketing on brand value. Channel allocation is handled by marketing mix models, which analyze historical data to determine the relative impact of different types of spending.

Social Media in the B2B Marketing?

The Lead Agency

Does Social Media Have a Place in B2B Marketing? Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan.

Marketers Are Embracing Advanced Marketing Measurement

B2B Marketing Directions

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. of total marketing spending.

The Multi-Channel Marketing Mandate: Be Where Your Customers Are!

Marketing Insider Group

There are a few benefits of focusing on “B2B Marketing” as a topic. One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!).

Marketers, Managers and the Parable of the Monkey Tree

Marketing Insider Group

Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. Or as this quote from the survey indicated, much of technology marketing is “upside down. Does this survey resonate for you?

PathFactory + G2: Enable Your Buyer With User-Generated Content

PathFactory

Frictionless buying experiences like this are setting a whole new bar for B2B marketing. So, to continue our mission of helping B2B marketers help their buyers make better, faster buying decisions, we’re excited to announce a new integration with G2 (formerly G2 Crowd).

Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation

Hinge Marketing

Marketing Departments often get a bad reputation for being an expense rather than a resource. In the past, data from marketing campaigns was difficult to access, and results were difficult to determine. A successful marketing strategy is made up of a unique marketing mix.

New Research Says Documenting Your Content Strategy is Critical

Marketing Action

Marketers who take the time to document their content marketing strategy are more effective than those who don’t. More than 5,000 B2B marketers participated in this year’s survey; they spanned 25 industries, 109 countries, and both for-profit and non-profit organizations.

The Role of B2B Marketing

Marketing Insider Group

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. the highest level reported on the question.

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The Role of B2B Marketing

Marketing Insider Group

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. the highest level reported on the question.

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Just as You Always Suspected: Nobody Believes Marketing Effectiveness Measures

Customer Experience Matrix

So when Marketing Management Analytics sent one headed “ Most Financial Executives Critical of Marketing Effectiveness Measures: Only 7% Say They are Satisfied with their Company's Ability to Measure Marketing ROI ”, I asked to see the details. And that, my friends, is the problem in a nutshell: financial managers have almost no confidence in marketing measurements, and marketers don't even realize how bad things are.

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C.

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5 ABM Benefits of Synchronizing Programmatic with Lead Gen Campaigns

Integrate

For B2B marketers, launching a successful ABM campaign comes with unique challenges. For ABM programs to achieve maximal impact, B2B marketers must effectively orchestrate all engagement efforts, and that requires synchronizing account-based programmatic with lead generation channels.

Big Data Big Profits: Unlock Up To $200 Billion [Infographic]

Crimson Marketing

Text from infographic: Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow. Better marketing analytics can improve the returns 10-20%: $100-$200 billion. Marketing’s Big Chance: Data Deluge.

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