ScanmarQED

MARCH 17, 2021

talking about using Marketing Mix Modeling?(MMM)?to detailed reporting for specific?activities?that Marketing Mix Modeling (MMM)?is it is also beneficial to couple your modeling with detailed marketing tracking whenever possible. ?. at individual channel s within your marketing mix and?collects

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

SmartBug Media

NOVEMBER 3, 2020

Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from. How to Track Attribution Using Salesforce Reporting. This makes reporting significantly easier.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Marketing Insider Group

NOVEMBER 18, 2020

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Martech

JANUARY 25, 2023

Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey.

Cost 109

Cost ROAS Paid Search Agency Advertising Agencies 109

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). When we think of tracking conversion attribution through paid marketing efforts, Google Ads is usually top of mind. That’s right, sources.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview, Keith Richey.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Content Marketing Continues to Grow in Significance.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

Digital B2B Marketing

AUGUST 30, 2012

Marketing ROI measurements are woefully incomplete. Marketing mix models and attitudinal studies can capture major shifts but they cannot associate those shifts with the smaller tactical decisions made in marketing every day. The Solution Measured ROI is just one indicator.

ROI 100

ROI Autoresponders Advertising Agencies Correlation 100

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

B2B Marketing Directions

NOVEMBER 4, 2018

Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and an ongoing challenge for most B2B marketers. And the costs can be much higher. What to Do?

Multi-Touch Attribution 40

Multi-Touch Attribution ROI Multi-Channel Marketing Mix 40

Content Standard

OCTOBER 9, 2018

You’re already demonstrating impressive content marketing ROI and now, rather than raising a skeptical brow, the C-suite is enthusiastically asking you what comes next. You’re posed with an enviable challenge: efficiently scale your content marketing strategy for future growth. I mage attribution: Raj Eiamworakul.

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. The More Things Change, the More They Stay the Same. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

SEPTEMBER 18, 2012

to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

ScanmarQED

MARCH 23, 2022

Nested modeling lets you account for this interaction but still get separate planning ROIs and response curves for each tactic. Additionally, by understanding the relationship between the various metrics for a brand we can gain a greater understanding of the steps on the customer journey, and how marketing activities work together.

Lead Ranking 98

Lead Ranking Allocation Forecasting Top of Funnel 98

Marketing Insider Group

MAY 3, 2017

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows.

Conference 137

Conference Best Practices Marketing Mix Marketing Funnels 137

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. This results in answers to the ROI question that may be incomplete. And are more than likely completely misleading your marketing mix decisions.

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Terminus

DECEMBER 1, 2022

With Netflix recently joining the CTV party, the premium channel piece of the digital marketing mix has been getting a lot of buzz. With marketers needing to show tangible results, the Netflix platform will be untested—and reportedly expensive—in the market and will take some time to grow their base.

ROI 26

ROI Advertising Agencies Multi-Channel Ad Frequency 26

Marketing Insider Group

OCTOBER 23, 2019

This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report. What Is Account-Based Marketing? Ensure client satisfaction and ROI by working with ideal profiles.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Insights can help you better leverage the investments you’ve already made in your demand marketing. . Re-Examine Email Deliverability.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). 85% report an intent to raise their mobile budgets in the near future. 42% report an ability to prove ROI.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Top Rank Marketing

JANUARY 15, 2024

2023 B2B Influencer Marketing Report ) Credibility: Trustworthiness and experience An influencer’s ability to be trusted and respected by their audience, which often stems from their experience and expertise in a specific field, lends credibility to your brand. Expert influencers for authority and thought leadership.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Martech

AUGUST 13, 2021

But from an advertising perspective, marketers should look at the CTV share in relation to other digital channels. Extreme Reach, as a global ad platform for all forms of TV and streaming video, shows that CTV is holding steady in their latest Video Benchmarks report , as marketing dollars rebound from the pandemic. Why we care.

Paid Search Agency 132

Paid Search Agency Ads Mobile Advertising CMO 132

Marketing Insider Group

DECEMBER 6, 2011

It is still very much a thriving aspect of the marketing mix and a key activity in building customer relationships. While the report was designed specifically for small businesses, I found the findings apply to any business seeking to gain more from their email marketing efforts…. No, email isn’t dead.

Ad Building 100

Ad Building Enterprise Management Small Business Marketing Opt-out 100

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Recent Wyzowl research shows that video continues to represent a priority for most marketers.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Unified methods: a theory of everything" At present, there are two main methods for measuring the effectiveness of marketing and advertising programs. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Vidyard

SEPTEMBER 10, 2014

If you want to learn about the latest best practices in the world of video marketing and where the industry is heading, this latest Demand Metric report is a must-read! Demand Metric, an independent marketing research and advisory firm, has just published the industry’s first comprehensive report on the video marketing landscape.

Work Management 51

Work Management Marketing Management Marketing Report Marketing Automation Services 51

Atomic Reach

FEBRUARY 9, 2023

The Opaque Nature of Influencer Marketing The influencer marketing industry was worth an estimated $16.4 Billion in 2022, according to an annual benchmarking report by Influencer Marketing Hub. Influencer marketing is now a non-negotiable for most companies. But you know that already.

Marketing AI 59

Marketing AI Advertising Agencies Paid Search Agency API 59

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Brightedge

JANUARY 10, 2020

Use these points to elevate the understanding and position of SEO in the marketing mix. Fifty-three percent of traffic to websites comes from organic search (source: BrightEdge Organic Channel report). SEO traffic has no media cost and can provide a substantial ROI – higher than most other channels. Channel Share.

SEO 116

SEO Paid Search Agency Word of Mouth Marketing Mix 116

Customer Experience Matrix

JULY 18, 2014

After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. Other, simpler measures are more common and growing more quickly, but that’s exactly the point: marketers don’t invest in meaningful performance measures like ROI. If not, would you find it an interesting topic for a survey?

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. In this guide, we’ll be sharing insights on how to measure your Account Based Marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Nearly 70% of respondents agree video in the sales and marketing mix is valuable, with its ranking as the second-most-important content delivery mechanism falling second only to website and landing pages.

Top of Funnel 65

Top of Funnel Video Marketing Lead Ranking Lead Scoring 65

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100