Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI.

Paid Search Agency 311

Paid Search Agency Content Marketing Companies Case Study 311

Salesforce Marketing Cloud

AUGUST 29, 2023

She connects with her audience by sharing her personal experiences, opinions, and emotions — showing that she’s unafraid to be her true self. If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. You’ve got to make sure you can deliver with actions.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

DotDigital

AUGUST 12, 2021

Storytelling has been a bit of a buzzword in the marketing world for a while now. Especially in today’s market, customers are more than happy to jump ship and realign their loyalties to a brand that is willing to meet their needs and fulfill their expectations. This includes feeling like their opinion and feedback are valued.

Brand Identity 106

Brand Identity Branding Loyalty Fulfillment 106

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? What is your opinion on sending email content regarding the current situation? You’ll earn their loyalty. Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Stevens & Tate

NOVEMBER 4, 2022

They are also extremely brand loyal, once they find a brand that is worthy of that loyalty. Given all of this, consistency is vital in your brand storytelling, not only within your story but also across the platforms through which you tell that story. Creating Consistency is Key. Sure we do! Check out these six tips on email marketing.

Generation 95

Generation Branding Brand Identity Ethics 95

Champion Communications

JULY 24, 2023

By using innovative storytelling and community-building techniques, Barbie successfully created a passionate online following that amplified the brand’s message and generated anticipation for the upcoming movie.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 107

B2B Marketing Video Marketing B2B Thought Leadership B2B 107

B2B PR Sense

JANUARY 5, 2018

As a thought leader, your opinion becomes sought after by journalists and others in your industry. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. How to Improve Your Press Release Best Practices with Storytelling.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

SocialPilot

FEBRUARY 11, 2024

Storytelling + product reviews = engaging content. Storytime success: How are influencers’ tales weaving magic for [brand name]’s loyalty? How do influencers’ content styles (like storytelling vs. tutorials) impact our brand’s vibe and audience engagement? What strategies would you suggest? How can we blend them right?

Sales Management 90

Sales Management ROI Planning Work Management 90

Huptech Web

APRIL 14, 2023

A digital experience effectively communicating a brand’s identity, values, and personality can help build brand recognition and loyalty and ultimately increase revenue. It can also lead to customer loyalty, resulting in repeat customers and higher profits. The importance of brand awareness in marketing cannot be overstated.

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

Martech Advisor

NOVEMBER 19, 2019

Generally speaking what’s already out there are clichés, opinions that are already passé in a marketing and branding world that moves at the speed of the consumer. Brand Keys, the New York-based brand loyalty and engagement research consultancy, has been decoding consumer behavior and emotional engagement since 1985.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47

EveryoneSocial

AUGUST 11, 2022

Plus, they have far more influence over customers’ opinions than your marketing team since people have greater trust in what employees have to say. Storytelling is an essential part of modern marketing, but you don’t only need to be telling your brand story — you also need to share your people’s stories. Improved customer experience.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Marketing & Strategy Trust Marketing 98

Biznology

MARCH 30, 2017

Emotional connections can take your customers beyond loyalty to the ultimate goal of brand advocacy. Sometimes branded storytelling takes an emotional marketing narrative of the hero and turns it inward. Often, advertisers scratch their heads when a well-conceived brand story doesn’t “suck them in” right away. Like this post?

Lead Ranking 80

Lead Ranking Buy Advertising Agencies Brand Identity 80

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. People who offer an opinion. Separate fact from fiction, opinion and propaganda. And their key resource?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Content Standard

NOVEMBER 19, 2018

That said, the Internet has also made it significantly easier for marketers to engage people at every stage of their customer life cycle, improving the way marketers boost trust and build brand loyalty. Storytelling humanizes a brand and builds a relationship with consumers by letting them understand that brand’s identity.

Ad Building 78

Ad Building Forrester Content Storytelling 78

SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. image credit: WWD) Furthermore, brands develop loyalty programs that reward customers for their engagement and purchases.

Communities 52

Communities Brand Identity Branding Work Management 52

Walker Sands

JANUARY 27, 2020

In addition to driving higher engagement, UGC also builds and strengthens customer loyalty. However, video testimonials are still powerful when hosted on a brand platform because they facilitate a more playful approach to storytelling. Customer success stories connect prospects to the customer journey.

Brand Identity 52

Brand Identity Branding Peer-to-peer B2B 52

Contently

APRIL 12, 2019

” Like a non-profit, brands can engender support, trust, and loyalty by infusing their content and company vision with a progressive message. When they rolled out the campaign, there were various posts and quotes in articles with people from Nike discussing their inspiration and opinions behind the campaign. clear from the jump.”

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

Litmus

OCTOBER 28, 2021

Keynote speaker Angela Connor (Director of Internal Communications and Storytelling, Bandwidth, Inc. Jon reminds us that a boss or client may have opinions that aren’t necessarily supported by facts, so make sure they’re confirmed with A/B testing before moving forward. Looking for our top 10 takeaways from day 1? Check them out here.

SMS 88

SMS ROI Email Marketing Advertising Agencies 88

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. As with the weather, everybody has an opinion, but nobody does anything about it.”. Turn Any Sale into Lifelong Loyalty in 100 Days. Joey Coleman.

Work Management 87

Work Management Advertising Agencies Marketing Management Content Marketing 87

Marketing Craftmanship

APRIL 8, 2016

Collectively, fund managers may be geniuses at left-brain, quantitative skills; but often fail miserably at managing right-brain storytelling skills, or at hiring right-brain people to manage those tasks properly. In their opinion, nothing but performance really matters.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Navigate the Channel

DECEMBER 4, 2023

Listening to your customers and incorporating their input into your brand voice demonstrates that you value their opinions and are committed to meeting their needs. By doing so, you can create a brand voice that not only resonates with your audience but also builds trust and loyalty over time.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

ClearVoice

JANUARY 25, 2022

Ask others’ opinions about your early ideas. Showing your personality may simply mean that you are able to show your warmth, your kindness, your loyalty, your responsiveness, or your integrity. How can you expand on it? Show your audience what you are talking about — don’t tell them. Take your time. Probably not too many.

Social Media 104

Social Media Video Marketing Media Tips 104

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. It’s an attention-grabbing technique for stating an opinion, and brands use it to spark productive conversations about certain moral values. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Content Marketing Institute

MARCH 30, 2018

Non-Obvious trend: Back-storytelling. Organizations uncover that ­­one of their greatest assets to inspire loyalty from customers and employees alike can come from taking people behind the scenes of their brand and history. Really consider the material you’re curating and come up with your own opinion about it. Be thoughtful.

Curation 108

Curation Content Marketing Proposals Dwell 108

Content Standard

SEPTEMBER 25, 2018

Major brands don’t make bold storytelling decisions lightly. Only nine percent of consumers surveyed had a “very negative” opinion of the ad, while 39 percent said their response was “very positive.” Analyzing Reactions to the Ad’s Divisive Message. Recommended for you.

Paid Search Agency 56

Paid Search Agency Ads Brand Identity Branding 56

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes. In fact, it can be hard to distinguish the signal from the noise.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Eric Mower + Associates

NOVEMBER 20, 2018

Given how commoditization and confusion can impact customer behavior, or even customer stasis, customer intimacy and enlightenment become important as a more direct route to differentiation and building preference, with the ultimate goal being brand loyalty and advocacy.

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

BDB

AUGUST 3, 2020

Keeping updated with the latest trends and features can not only help enhance the user experience but drive customer loyalty, to keep them clicking back for more. Marketing is no longer one-sided – users expect their opinion to be heard, too. There’ll be plenty of time for storytelling, but it always comes back to the user , after all.

Trends 26

Trends Top of Funnel Digital Marketing Funnels Buyer's Journey 26

Content Standard

MAY 14, 2018

Clearer signposting of the type of story you are reading, with labels highlighting a story as Analysis, Review, Background, Opinion, Satire, or Sponsored. There was a trend a while ago towards pushing the logo and company name as far into the background as possible; that’s not going to earn you loyalty points. Diverse Voices.

Branding 44

Branding Brand Identity Ethics Trust Marketing 44

ClearVoice

JANUARY 26, 2024

It also adds a layer of credibility from others in the industry whose opinions your target customers value. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns. 90% of in-house teams struggle to create enough quality content to drive results in PR.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Scoop.it

MARCH 26, 2019

For example, this blog post from Intercom shows how salespeople can use storytelling to get more from live chat: In terms of accessibility, you can store blog posts in Google Drive or Dropbox for sales reps to quickly share with leads. Build Authority with Thought Leadership. Streamline Outreach with Email Templates.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

TrustRadius Marketing

APRIL 18, 2019

In the B2C space, this could look like discounts and rewards driving customer loyalty. When websites offer valuable advice for free, readers feel a connection or loyalty to these websites. Like celebrities, influencers have leverage over the opinions of their engaged audiences. They feel like they have to give something back.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

Content Marketing Institute

JULY 11, 2018

Storytelling can help users connect with your retail brand in a positive way and build a connection that might motivate them to initiate a new retail therapy session. Patagonia wins big in the court of public opinion. Need a little inspiration for your next content effort?

Top of Funnel 81

Top of Funnel Marketing Budget Merchandising Paid Search Agency 81