Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. To stay ahead of the pack, look for tactics to start optimizing your site for voice search results now. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Launch Marketing

DECEMBER 14, 2022

Did they search long-tail, specific keywords? Including a call to action for an eBook, white paper, guide or report gives the reader another content type to interact with and gain information from. Did they search more generic, broad keywords? Add Other Content Opportunities.

Paid Search Agency 96

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 96

Hubspot

MARCH 19, 2020

While a certain publication you want to partner with might not be looking for an article that spells this out in a lengthy, detailed how-to guide, you could write a higher-level article for that publication that links to a white-paper on your site that dives deeper into the process of developing an effective content marketing strategy.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Martech

APRIL 28, 2023

Generative AI models can find low-volume or long-tail keywords that make it easier to rank content. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Companies must always prioritize content to thrive in the highly competitive digital landscape.

Marketing AI 123

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 123

KEO Marketing

NOVEMBER 21, 2016

There are various types of goals a business may define as a conversion; downloading a white paper, registering for a webinar or requesting collateral etc. Most keywords come in two types: core keywords and long-tail keywords. Here are seven metrics to track that will help determine the effectiveness of your campaigns.

SEO 69

SEO Long Tail Marketing Campaigns Effectiveness 69

Sana Commerce

MAY 2, 2022

This includes using long-tail keywords to accommodate prospects using full sentences or optimizing for frequently asked questions and structuring content so that it answers customer questions. White paper: E-Commerce for Marketers. White paper. dollars in 2022. Download now. You may also be interested in.

Trends 52

Trends B2B Marketing Planning B2B 52

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Offer: Educational white paper.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Sprout Social

JULY 1, 2021

Because of this long period of time and the different needs of each step, a lot of different content is produced for each stage to entice the potential buyer. Don’t ignore low-volume and long-tail keywords. These highly specific phrases are often called long-tail keywords.

SEO 119

SEO Top of Funnel Buyer Personas B2B 119

Digital B2B Marketing

MARCH 12, 2014

” Their intent could be: Learn about cloud computing for a school paper. ” The intent behind long-tail specific terms like this is far clearer! Your highly focused, long-tail content provides the most information about intent, yet it reaches only a small audience. Search provides a good model.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Kevin Indig

MAY 29, 2023

A query like “can essential oils cure cancer” returns a correct answer and even leverages research papers. Some YMYL queries do a good job of citing research, even papers. I wasn’t able to figure out where the line for YMYL queries is.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

The Lead Agency

SEPTEMBER 13, 2020

However, case studies, white papers, and blog posts will likely not be enough to continue to engage them in 2021 and beyond. This can be done by including more long-tail words into SEO campaigns and writing blogs and website content in a more conversational tone.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

NuSpark Consulting

AUGUST 23, 2012

If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. Download our white paper….). As a back link strategy for SEO, blogs can attract links from other sites.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. Download our white paper….). As a back link strategy for SEO, blogs can attract links from other sites.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Marketing Insider Group

JUNE 23, 2015

Waterfall looks great on paper; very neat and tidy. We take six months to build comprehensive plans and strategies only to find out that while we squirreled away in meetings and created long-tail documentation, the world changed. Like a waterfall, the process flowed from one step to another, and you didn’t go back upstream.

Planning 100

Planning Work Management Marketing Management Long Tail Marketing 100

Sales Engine

OCTOBER 16, 2015

But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper. In case it is, make sure you have a value-added conversion mechanism (like a download form for a meaty white paper) so you learn more about who they are and what they’re interested in. #3.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 50,000: Invest in long-tail keyword paid search campaigns. Create and atomize a white paper.

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

KoMarketing Associates

AUGUST 11, 2015

Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space. For example, top of the funnel leads like white paper requests are probably much easier (and less expensive) to generate than a sales ready quote request from a contact form.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Matchcraft

SEPTEMBER 21, 2018

For example, if you know leads who download white papers are worth $30, then you can assign a $30 value with GA. It’s a great way to uncover new ways to gain traffic, understand search query impressions, and create new long-tail keyword combinations. You can even assign a value to your goal. Congrats, you’ve got goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Method and Metric

JANUARY 31, 2020

And it may be tempting to track hundreds, if not thousands of short and long-tail keywords. On paper, we are worse off because the average rank for our tracked keywords has increased (increased, in this case, is bad). On the surface, it would appear that tracking more keywords would be better. This can create problems.

Lead Ranking 45

Lead Ranking Lead Scoring Long Tail Marketing Keywords 45

KEO Marketing

OCTOBER 21, 2015

Smart marketers know the value of matching content to align with long-tail keywords and questions. They may also want to serve as the named author for white papers or the main representative on your social media channels. This approach can also provide an added bonus with regards to search engine optimization.

Paid Search Agency 48

Paid Search Agency Long Tail Marketing Advertising Agencies B2B 48

Sana Commerce

NOVEMBER 23, 2022

Or do you focus on long tail keywords with fewer searches but less competition? If your website looks like it was built in 1999, loads like it’s stuck in molasses, and has more ads than a tabloid paper, no one is going to shop on your site. That’s something you need to decide to fully mitigate this e-commerce business risk.

Marketing Management 52

Marketing Management Business Ad Exchange Privacy Policies 52

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Use tools like the Google Keyword Planner to aid in your research and look for long-tail keywords that your target audience may use to see your product/service.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Buzz Marketing for Technology

JUNE 27, 2008

The all papers presented at the Special Track are available at: [link]. When I prepared this experiment and paper I used the information found via search engines and basically gathered information from blog posts and comments and I mention this in the section Used methodology. White Papers. The Students' Long Tail.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Industrial Marketing Today

MAY 3, 2010

Don’t be afraid of putting long tail keywords in your titles so that people searching for those words can find your post. The term ‘long tail’ was first used by Chris Anderson to describe the strategy of targeting less-competitive niche markets instead of highly competitive broad keywords. Lead them to it.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Sales Engine

APRIL 24, 2018

3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan There are three challenges every B2B marketer faces as they try to build a lead generating engine to feed their sales team: 1. Content marketing can be a long, expensive, and uncertain journey. On the surface PPC campaigns seem simple.

Paper 159

Paper Planning Marketing Plans Marketing Automation Services 159

Buzz Marketing for Technology

JULY 24, 2008

Like you, I find a work-flow that involves pen and paper to be a salutary tool! Long Tail Learning - Size and Shape : eLearning Te. However, if I dont pull myself back and focus, I lose some of the great ideas I have as I go through the journey. 2 comments: 6hzQ7pQupdy5PLp8aIoQIhDudKKx. Nice to meet you and your ideas.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Work Management 100

NuSpark Consulting

JUNE 8, 2013

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), I can also do some long-tail keyword research with it. calculators, and pencil erasers. Open Site Explorer.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? We were out at our family cabin in Bolinas , and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. I am a man possessed!

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Hubspot

MARCH 29, 2017

However, educating prospects and showcasing your company as an industry authority can boost traffic and help you rank higher for certain long-tail keywords that people search. Valuable content such as blog posts, guides, ebooks, white papers and videos can all work together to provide prospects with valuable information.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Optinmonster

FEBRUARY 21, 2024

The lead magnets included educational ebooks, webinars, checklists, and white papers. Their search engine traffic from long-tail keywords continued to grow, even after the aggressive blogging period had ended! So, they created a premium download section: a simple page filled with different lead magnets. But the best part?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. IT Department. Jeff Jarvis. Jeremiah Owyang.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Online Marketing Institute

MARCH 21, 2011

Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services. Create a landing page for each of your white papers. Don’t forget geographic keywords! Do this after your initial brainstorming!

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Putting a campaign mix together that maximizes all of these is critical for long term demand generation success. This may all sound pretty basic, but I couldn’t find any other blog posts, white papers, or webinars that share how an organization develops their program strategy. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Biznology

OCTOBER 21, 2014

And, even if the answer is yes or maybe — and often even a no — a PR pro escorts each and every opportunity all the way home because even spirited yesses don’t mean anything until the morning paper hits the stands, so to speak, and your client’s message is part of the news. Even the Pity Mention is a Media Mention.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Buzz Marketing for Technology

JULY 28, 2008

His name is george dafermos, and his paper is titled " Management and Virtual Decentralised Networks " Â In my opinion it should be required reading for management consultants and line managers / executives working with or in 21st century organizations. Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

accelerate agency

JULY 20, 2020

You will then be able to produce a list of possible headers, bodies and long tail keywords related to those topics. A recent Searchmetrics white paper , in fact, came to that exact conclusion: ‘The top-ranked websites in Google’s rankings display vastly more social signals than all other pages….This

SERP 52

SERP Lead Ranking Lead Scoring Best Practices 52

Hubspot

JULY 29, 2010

Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. In reality, it’s a long term strategy only rewarding those who approach it with patience and tenacity. Yahoo and Bing, are less important but still an important part of search engine marketing. image by: ExtraNoise ).

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28