SmartBug Media

APRIL 2, 2020

All customers take a journey when making a purchase. Today, this journey often involves the use of search engines. But the Buyer’s Journey is one of the most important aspects of SEO because search engines like Google ultimately want to help buyers find what they're looking for. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

ClearVoice

JANUARY 8, 2024

That’s why practices like keyword stuffing have fallen by the wayside (in fact, keyword stuffing will likely tank your ranking if you use it) in favor of creating quality content that incorporates short-tail and long-tail keywords in a meaningful, organic way. Do you really need short-tail and long-tail keywords?

Keywords 52

Keywords Long Tail Marketing High Quality Lead Work Management 52

Navigate the Channel

SEPTEMBER 7, 2023

One noteworthy milestone in this journey is the introduction of algorithm updates such as Panda and Hummingbird. Long-Tail Keywords In the realm of modern SEO, the concept of long-tail keywords has risen to prominence as a strategic approach to enhancing online visibility and user engagement.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Tiecas

MARCH 2, 2024

Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g., Generating hyper-specific suggestions: Gneative AI Tools can suggest long-tail keyword variations based on semantic understanding, uncovering untapped opportunities for industrial SEO.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Webbiquity

MARCH 30, 2021

It can be set up with or without a chatbot , and is usually deployed on web pages to offer customers instant support and help them along the buyer journey. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. Ensuring Alignment of Marketing and Sales.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

illumin

MARCH 26, 2024

This search is often performed at the beginning of a purchase journey when a customer is considering solutions. Where informational searches are more broad, commercial searches dive deeper and fall later in the purchase journey. These searches happen at the end of a purchase journey.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Martech

MARCH 1, 2024

Merchandisers can do a great job of generating search results for the top 50, but that long tail was really a great opportunity.” It’s their job to show customers products they’re likely to buy, and AI predictive analytics helps with this task. Search queries were a big opportunity for us,” said Radaz.

Marketing AI 92

Marketing AI Merchandising Enterprise Management Long Tail Marketing 92

Top Rank Marketing

FEBRUARY 5, 2024

Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance. In practice, this might take shape as a hub-and-spoke of sorts, with high-volume topics at the center and longer-tail keywords or variations branching out from it. Both technically true!

SEO 126

SEO Marketing & Strategy Content Lead Scoring 126

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Source: Pew Research.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Sharpspring

AUGUST 10, 2021

When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision. Putting Intent-Based Marketing to Work.

Intent 115

Intent Planning Tips Long Tail Marketing 115

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. To understand what we mean by that, we need to look at the customer journey.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. To understand what we mean by that, we need to look at the customer journey.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Martech

AUGUST 2, 2022

stacks quickly start to look very different; the long tail of products found in stacks is very long. The stacks range in size from 25 to 250 products, are a mix of B2B and B2B, and are in different stages of documentation. Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.)

Marketing Automation Services 111

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 111

Tiecas

MARCH 21, 2024

As a Marketing Engineer (a Mechanical Engineer with an MBA in Marketing), I understand the engineer’s mindset and the complexities of the industrial buying journey. It’s about offering a clear, structured path guiding them through their buying journey. But I’m not just another marketing consultant. Need proof? What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

chiefmartech

DECEMBER 5, 2023

We dive into a thorough examination of what’s happening in the long tail of martech apps. Indeed, the forces of consolidation are hard at work across the entire SaaS universe. But there’s more to the story. It is far from homogenous, with high variance in both their longevity and growth potential.

Trends 97

Trends Aggregators Long Tail Marketing Startups 97

Martech

NOVEMBER 3, 2022

While the largest suppliers may have the budget and talent to set and achieve SBTs on their own, the remaining hundreds (or thousands) of long-tail suppliers need support. These tools and techniques will help some suppliers to self-service through the SBT journey. Dig deeper: How Smartly.io

Work Management 91

Work Management Budget Programs Marketing Automation Services Marketing Management 91

Only B2B

MARCH 10, 2022

ABM initiatives provide the buyer’s journey a personal touch, resulting in a profoundly personal experience. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. Yes, it receives a very low amount of searches.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Optinmonster

DECEMBER 20, 2023

It’s the starting point of your journey. Let’s chat about long-tail keywords. Each stage of the buyer’s journey correlates with different search intents. Don’t ignore long-tail keywords (longer, more specific phrases). But here’s the twist – you don’t always need to chase the big fish.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Brightedge

OCTOBER 27, 2021

In the customer journey for the keywords we evaluated, category pages that appeared in the results had a 70% click-through rate. The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close. How not close is it?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Scoop.it

NOVEMBER 2, 2023

And 81% of online customers want seamless transfers between digital touchpoints throughout their buying journey. Whereas, if you are targeting a long-tail keyword audience, investing in content marketing to boost your company’s SEO can be a great way to reach them organically.

Work Management 84

Work Management Marketing Management Buyer Personas Budget Programs 84

accelerate agency

NOVEMBER 3, 2020

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. To understand what we mean by that, we need to look at the customer journey.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

nDash

JUNE 1, 2021

Remember to target your content to the right stage in the buyer journey, have an interesting hook, and get to the point quickly. Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase. Being specific targets customers who are further along the buyer journey. Link Stuffing.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

DAGMAR Marketing

DECEMBER 28, 2023

Pinpoint long-tail keywords with less competition that may be easier to rank for. The secret to producing more targeted, highly effective Google Ads campaigns that drive conversions is employing ChatGPT to: Identify new keyword opportunities, monitor keyword rankings, and analyze competitor strategies.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

ClearVoice

AUGUST 7, 2023

In today’s fast-paced and highly competitive digital landscape, capturing your audience’s attention early in their decision journey is absolutely essential. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Tiecas

APRIL 23, 2024

Nurtures leads through the sales funnel: Inbound tactics guide prospects through each stage of their decision-making journey, from awareness to consideration to purchase. Harness marketing automation: Implement marketing automation software to track leads throughout their journey.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. Once you’ve found a long tail keyword or group of keywords that work for your blog, it’s important to use those words naturally (generally 3-5 times) throughout the body of each blog post.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

ClearVoice

SEPTEMBER 22, 2023

Address this need by optimizing your content for voice search , such as including long-tail tech and software keywords in your content. Easily narrate the story of your brand’s journey toward sustainability in your content. And educate your audience on the latest in eco-technology through informative pieces.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Biznology

DECEMBER 15, 2016

But for uncommon queries, or so-called “long tail” queries, you might only have one good page that answers the question implicit in the query. While you are marking up all your long-tail content, at least you can serve relevant content to your users for their common queries.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

KoMarketing Associates

MAY 21, 2019

These long tail keywords may not get as many searches but they are more relevant and likely less competitive. Focus on long tail terms that take buyers along the journey and better match intent. Takeaway : Search volume is generally a poor metric to focus on.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Marketing Interactions

NOVEMBER 15, 2021

In that early “about them” part of the journey, all you’re seeing is interest…maybe. On its own, it’s interesting, but not compelling unless you’re able to define that interest with long-tail keywords that help you dial in on the reason, problem, aka interest. No indicated awareness your company exists on their active radar.

Intent Data 124

Intent Data Intent B2B Marketing B2B 124

Brightedge

JULY 24, 2020

You’ll want to start by choosing keywords, especially long-tail keywords, that have a high search volume and resonate with your audience. Typically, you will see higher CTRs at the beginning of the customer journey while users are doing informational searches. 50% of users visit a store within a day of searching locally.

Click Rate 90

Click Rate CTR Long Tail Marketing PPC 90

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Martech Advisor

AUGUST 22, 2019

Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic. Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Adobe Experience Cloud Blog

JUNE 11, 2018

You can deliver and shape the customer journey each person who visits your website experiences, but you need to know them first. 50% of search queries are now four words or longer, so long tail keywords should be your focus when building your SEO strategy. Know Your Customer.

eCommerce 134

eCommerce Long Tail Marketing Business Domain 134