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Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020

Martech Advisor

The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile. Become a Content Marketer - LinkedIn Learning. The remaining modules focus individually on blogging, podcasting, and creating newsletters. Become a Content Strategist - LinkedIn Learning.

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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

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The Ghost Blogging Debate Done Right

The Effective Marketer

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Here’s the link to the podcast SPOS#214 , it’s worth listening to. Schaefer , another excellent blogger and marketer.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Comments, forum posts, podcast mentions, you name it.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. Newsletters.

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What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Do you access web content via RSS feeds?

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Why and how you should organize your curated content

Scoop.it

A helpful YouTube video from a creator leads to their other useful videos. This means your tags could be: article, video, webinar, podcast, PDF, research report, book. Sharing: connect your Twitter, LinkedIn, Facebook, Buffer, Pinterest, Yammer, or Tumblr account. Create a great experience for your reader.