NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Promotional ads Get content now Landing page/microsite Immediate leads. Title tags. Meta page descriptions, headlines, sub-headlines, captions, and image tags.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Promotional ads Get content now Landing page/microsite Immediate leads. Title tags. Meta page descriptions, headlines, sub-headlines, captions, and image tags.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Posts: Related Tags crm systems. Lead Management. Lead Scoring. Marketing Platform Lead To Revenue Management. Lead Capture. Lead Scoring.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Customer Experience Matrix

AUGUST 11, 2010

In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. Surely not: marketers still need to maintain a marketing database, send emails, respond to trigger events, score leads, and integrate with CRM. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

The Point

FEBRUARY 10, 2010

Spam may have all but killed email as an acquisition vehicle, but direct mail is still a viable outbound lead generation device for the right audience. USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite. Just insert Direct Mail A into Slot B.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video? Well, one reason is cost. You can also easily embed Animoto into a Website or blog, or add the video to your company’s YouTube channel.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Convince & Convert

DECEMBER 11, 2015

For Vidyard’s 2014 holiday campaign, we included a video thumbnail as our call to action that showed a wrapped present with the recipient’s name on the gift tag. We leveraged all of the above into a “ 12 Days of Video Marketing ” microsite last year, and drove four times more traffic than an average Vidyard content campaign.

Campaigns 95

Campaigns Tips Microsite Advertising Agencies 95

Ambal's Amusings

MAY 12, 2010

Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Convert

JULY 28, 2021

Grant Simmons , Vice President of Performance Marketing at Homes.com: Building the expert content modules for their clients and ensuring search engines can easily understand and consume those expert content nuggets is key, so entity organization, tagging and focus will earn visibility as part of a larger result chain….

SEO 145

SEO SERP Trends Keywords 145

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

EMagine B2B Blog

DECEMBER 23, 2014

From a B2B standpoint, remarketing is an incredibly useful tool to stay in front of potential leads during longer conversion cycles. To ensure your remarketing campaign is successful, follow these tips from our very own PPC Specialist, Leah Yount: Use your remarketing tag to your advantage. Never remarket to converted leads.

B2B Marketing 40

B2B Marketing Campaigns Microsite Paid Search Agency 40

Content Marketing Institute

JANUARY 12, 2018

56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms. This is an opportunity to lead. PR vs. demand generation ). Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Customer Experience Matrix

NOVEMBER 18, 2009

Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows. Tags: demand generation marketing automation software selection demand generation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

The Point

JUNE 1, 2010

We’ve built a game for a leading hotel chain to communicate new upgrades at the hotel’s properties to travel agents, along with a call to action to enter a sweepstakes. Increase traffic, “stickiness” and repeat visits for a campaign microsite. The possibilities are endless. Any other suggestions? Feel free to add comments below.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. In addition, they support wait periods and can send leads and alerts to the sales system.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. Bob is one of those crazy co-workers that has a few screws loose.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Bluetext

MAY 27, 2019

The next step in our approach was to create a microsite repository of customer “hero” stories in the form of a lead-generating campaign with several interactive features. Each case study was tagged by type of solution and location so that searching was easy and intuitive.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Content Standard

JULY 7, 2015

“Cumulative viewing data on your videos is interesting to see what’s trending, but it doesn’t help you mine insights on your leads or evaluate what particular content is leading to conversions,” Lessard said in a recent post. Choose the channels that matter most to your audience.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

RebelMouse

FEBRUARY 28, 2019

You can offer to integrate their social widgets and content, and you can pull together content dynamically based on tags, authors, or sections. Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. Examples Big Think : How the Global Health Community Is Fighting the Rise of Superbugs.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

You can offer to integrate their social widgets and content, and you can pull together content dynamically based on tags, authors, or sections. Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. Examples Big Think : How the Global Health Community Is Fighting the Rise of Superbugs.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

NuSpark Consulting

JULY 17, 2010

Your job is to advertise and promote your company towards those most likely to buy, and thus offer your sales people the leads most likely to close. Your time will be spent more efficiently as you will only be spending time with quality high-scored leads and not the tire kickers. Those leads may also be routed to specific salespeople.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Atomic Reach

JANUARY 9, 2019

Why it works: This email is all about personalization; it starts in the subject line, using basic substitution tags to not only include the recipient's name (a basic email copywriting technique) but also their home location. The email takes you through to a microsite that has your personalized data and includes easy social share buttons.

Examples 45

Examples Copywriting Microsite Newsletter 45

Biznology

JUNE 6, 2012

One of the best ways to do this is to build a site map file off of the root directory of your site or microsite. You just go into the metadata of the old page and modify the robots tag with follow no index. James Mathewson is the Global Search Strategy Lead for IBM and the Search Practice Lead for the IBM Design Lab.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Hubspot

JANUARY 14, 2016

Does any aspect of the program lend itself to a creating a microsite? A microsite exploring an issue that attracts people interested in the area of study — and provides an opportunity to get them into your contact database — may be worth the investment. Convert Strangers into Leads. Tag it with the program's category.

Education 28

Education Microsite Planning Word of Mouth 28

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. You also have a variety of tags (i.e. title tags, meta tags, heading tags, and descriptions), where you can use your selected keywords.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Bluetext

APRIL 8, 2020

Often, this content is displayed dynamically with custom logic based on publishing dates and category tags to keep pages current and relevant, and require less upkeep for page editing. The intuitive, well-organized design drives users to their needs quickly and functions as a lead-generation tool. “We need to tell our story.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

TrustRadius Marketing

OCTOBER 25, 2018

This tag-team style of marketing is implemented across a wide array of platforms, from social channels to streaming sites like YouTube, whose users pack their video descriptions with affiliate links to products, like music or clothing, that they discuss or display in their content. Where Does It Happen? Here compensation requires a purchase.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Your gift will be memorable, shared with other influencers and consumed over a period of time, leading to excellent exposure. It also requires a lot of planning and lead time for large quantities: one to two months or more if you personalize the items. To ensure success, be aware of printing and mailing lead times.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20