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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Unfortunately, providing “53% of all website traffic” doesn’t appear to be highly valued by the executives in the C-suite at more organizations that you can shake a stick at. So, what is highly valued by the C-suite? Add merchandise to the shopping cart. If it were, then you’d see a lot more VPs of SEO, wouldn’t you?

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

It is an extreme example, but it highlights a valuable point: only taking the customer wants and insights into account means nothing if you don’t also incorporate business value into the mix. It meets the customer’s needs while also meeting those of the company - there is more value in this conversion.

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. To the consternation of CXOs, some marketers employ Thought Leadership as though it embodied some mystical higher purpose; as a tactic that’s not held accountable for increasing leads, clients or revenue. All too often, Thought Leadership’s only benefit involves corporate egos.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. But these tools have value for B2B use cases as well when you consider the importance of looking at sources of revenue lift that come from all phases of the customer lifecycle.

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How promotional products fit in with the modern consumer

Biznology

The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. Five key metrics.

Promotion 196
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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

This shift in consumer behavior is reshaping marketing strategies and pushing brands to align their values with those of their customers. Brands that admit their faults, values and practices are more likely to be perceived as authentic. Honesty : Ensuring that marketing messages are truthful and not misleading.

Ethics 102
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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Magento was slow at processing the data from their catalog, leading to a poor overall website search experience. Miriello wanted a website search tool with more flexibility around visual merchandising and the ability to create relevant, timely search results for each shopper. Searchandising: A modern approach to visual merchandising.