Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Martech
APRIL 18, 2024
Unfortunately, providing “53% of all website traffic” doesn’t appear to be highly valued by the executives in the C-suite at more organizations that you can shake a stick at. So, what is highly valued by the C-suite? Add merchandise to the shopping cart. If it were, then you’d see a lot more VPs of SEO, wouldn’t you?
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