17 Compelling and Highly Usable B2B Marketing Statistics
NOVEMBER 1, 2010
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For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013 Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion in 2014 Source : Forrester Research B2B Social Participation 86% of B2B firms are using social media, compared to 82% of B2C outfits Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms 36% of B2B executives have “low interest in social media” compared with just 12% for B2C executives Source : BizReport 34% of B2B marketers are not measuring social success at all, versus just 10% of B2C marketers 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers Source : eMarketer 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work Source : Robert Half B2B Customer Perspective and Buying Process 93% of business buyers believe all companies should have a social media presence 85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them Source : Buzz Marketing Bloggers on Brands 71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs 70% of bloggers are talking about brands on their blog organically 46% of respondents post about the brands they love (or hate) 38% post brand or product reviews Source : Technorati Original Post: [link] B2B marketing Maria Pergolino statistics No comments Add your comment Related content Top 12 B2B Holiday Cards - with 62 More for Good Marketing Measure! 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