5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Grab Your Free Guide to Lead Nurturing

Modern Marketing

One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. In other words, Lead Nurturing is a topic that’s central to who we are, what we do, and what we know.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

[Board Game] Ready, Set, Play: The Game of Lead Nurture


The Game of Nurture captures the fun, strategic elements of lead nurturing by turning it into a board game. Not only will you discover who on your team is really competitive, you’ll get some practical tips to think about incorporating into your lead nurturing strategy.

Lead Nurturing For Professional Services

Hinge Marketing

Lead nurturing is often something of a mystery to professional services executives. That’s where lead nurturing has an essential role to play. Lead Nurturing Defined. This initial phase is often referred to as lead generation.

Lead Nurture Drip Email Campaigns 101: Getting Started

Hinge Marketing

Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? The technology services firm’s nurturing content needs to speak to each of them and address their unique needs.

The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos


Follow Kathryn on Twitter at @KKilner. In this blog, discover the who, what, when, how and why of lead nurturing through webinars and videos so you can take your buyers on a more engaging (and fun) journey. Instead, many lead nurture tracks include only ebooks or datasheets.

The 4-1-1 Rule for Lead Nurturing


by Jon Miller The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The earliest use I can find is Add Value on Twitter: The 4-1-1 Rule , and I first heard it at Joe’s presentation at OMS in San Diego last year.)

Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy!

Modern Marketing

I have at least one meeting every day with a marketer who is looking to create a content marketing practice at his company. On the other hand, lead nurturing (the practice of cultivating a lead over time until the prospect is ready to buy) remains, to most observers anyway, “just” lead nurturing. That’s why I dig the idea for today’s webinar so much: Content Marketing and Lead Nurturing: The One-Two Punch for Attracting and Cultivating Demand.

Lead Nurturing Through Social Media: Just Do It (Right)


While lead nurturing generally takes place after you have gathered this information, there are times when qualified prospects are coming to you before you know who they are and how to reach them through, social media. Not if you’re seed nurturing.

5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

However, there are certain best practices and tactics that have proven to work. 5 B2B Marketing Best Practices You Can’t Ignore. There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020.

Sales Best Practices include Marketing-Sales Alignment


I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Returning focus to best practices, companies are working towards: Formalizing a unique value proposition. Marketing and sales alignment, with an open dialog and defined lead agreements. Leverage best practices of top performers to improve everyone else.

4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Develop Relationships by Lead Nurturing. Talking about the importance of lead nurturing in B2B can be a whole post on its own.

SEO Best Practices for Internal Linking in B2B Websites

KoMarketing Associates

Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. SEO Best Practices for Internal Linking. Lead Nurturing Assets.

Key Things You Need to Know About Email Marketing Software


On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email is your direct line to customers to nurture their loyalty, interest, and ongoing business. Guest post by Igor Zagradanin.

Twitter - Content - Lead Nurturing - Best of B2B Marketing

B2B Marketing Zone Posts

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 8 Tips for generating high quality leads that sales people love - B2B Lead Generation Blog , August 13, 2009. Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing , August 3, 2009. Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities - B2B Marketing Savvy , August 25, 2009.

9 Twitter Tips for B2B Marketing Success


by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. The same holds true when developing strategies for Twitter.

How to Use Nurture Programs to Arm Your Sales Teams with Smart Data

Modern Marketing

by Amanda Batista | Tweet this Lead nurture programs offer marketers the opportunity to distinguish a plethora of data points — from what content is being viewed, and key answers to progressive profiling question — to comments pages, and sidebar calls-to-action, and so much more.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+.

Lead 234

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. This post as an example, was written from the product of social media (Twitter).

Eloqua 136

How to Use LinkedIn to Generate Leads

B2B Lead Generation

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. Here are some ways to make the most of LinkedIn for lead generation: 1. Check out the B2B Lead Gen Roundtable Group on LinkedIn. MarketingSherpa Case Study: Using LinkedIn for Lead Generation: 6 Lessons.

Lead Nurturing - Social Media - Best of B2B Marketing

B2B Marketing Zone Posts

Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. 7 prospecting rules that produce leads - B2B Lead Generation Blog , September 10, 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Give Your Leads a Regular Check-Up - Modern B2B Marketing , September 9, 2009. Lead Generation Tip - Make Your Social Media Presence Known - Smashmouth Marketing , September 4, 2009.

Enterprise Marketing Best Practices for 2018


A compelling engagement strategy requires robust content, an omni-channel approach to communication, and a lead scoring partnership with the sales department. Best practices for enterprise-level SEO content include: Thorough keyword + user intent research. Lead lifecycle management.

Marketing Automation Simplified [Slide Deck]

Modern Marketing

Share your best practice tips and follow the discussion on Twitter with the hashtag #MASimplified. by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos!

B2B Email Marketing 101: 7 Best Practices


Strategically crafted emails can achieve optimal results in the areas of lead generation, lead nurturing and convert existing customers into repeat buyers. Is it for lead generation or to share information to solve a customer’s problem?

Your 6 Step Guide to Creating a Holiday Marketing Campaign


Is your ideal outcome more leads, subscribers, transactions or something else entirely? Step 4: Design Your Nurture. If your landing page includes a form (it should), it would really help your sales pipeline (and sales team) to set up lead nurture paths before you launch your holiday marketing campaign. Use your marketing automation platform to set up email nurtures to stay in contact, top of mind and engaged with your leads.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience.

PowerViews with Trip Kucera: Best Practices & Surprising Trends


His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Social Media is Becoming a Lead Gen Vehicle. These are questions such as, “What is a lead?

B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand


I’ve got to get them into my nurture and get them to engage there. And we have a lot of customers who start out in one area like email nurture. First for email nurture, and then looking at individual programs. You can find me personally on Twitter at @ellehwoulfe.

The Top 10 B2B Digital Marketing Strategies for 2020


The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. According to the research, leads obtained through search engines have a 14.6% Outbound leads, such as cold calls and direct mail, only provide an average close rate of 1.7%.

4 Best Practices to Uniting Content Marketing Teams and Workflows

Modern Marketing

Here’s a look at four best practices used by savvy brands to align marketing with broader organizational goals. What’s the impact of specific types of content on leads in your nurturing process?

What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

In this article, we explain more on what marketing automation is today, its objectives, best practices and the various types of automations across the marketing funnel with the goal of audience engagement, lead generation and customer acquisition. Set clear lead stages and qualifiers.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. Join Twitter and look for a Twitter List that includes tweets about areas of marketing that interest you.

Building Better Buyer Relationships Through ABM: Content, Insights, And Advocates


For example, customer reviews on sites like G2Crowd, shout outs on Twitter, and positive comments in forums. B2B buyers are overwhelmed by noise. The amount of email outreach, forms, targeted ads, and other interactions cause them to tune out.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc.

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

The idea of implementing a lead management process tied to quantifiable metrics was unheard of, much less measuring marketing success by its contribution to topline revenue. Businesses like Klout and PeerIndex measure how influential you are among a cadre of Twitter users, while Mention Map provides a visualization of your sphere of influence. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy.