5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. If nothing else, integrating other channels into your lead nurturing mix reduces a 100% reliance on email and improves your chances for lead nurturing success.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute.

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The 7 Steps to a Winning B2B Lead Nurturing Campaign

Marketing Envy

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results. 74% of companies say converting leads is their TOP PRIORITY.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

[Board Game] Ready, Set, Play: The Game of Lead Nurture

Marketo

The Game of Nurture captures the fun, strategic elements of lead nurturing by turning it into a board game. Not only will you discover who on your team is really competitive, you’ll get some practical tips to think about incorporating into your lead nurturing strategy. Think you’re a pro lead-nurturer? Nurture Stream Player Pieces. Lead Nurturing b2b

Lead Nurturing For Professional Services

Hinge Marketing

Lead nurturing is often something of a mystery to professional services executives. That’s where lead nurturing has an essential role to play. Lead Nurturing Defined. This initial phase is often referred to as lead generation. Lead nurturing sits between these two phases. It’s the process of turning new leads into opportunities. Why is Lead Nurturing So Important? Three Functions of Lead Nurturing.

The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos

Marketo

Follow Kathryn on Twitter at @KKilner. In this blog, discover the who, what, when, how and why of lead nurturing through webinars and videos so you can take your buyers on a more engaging (and fun) journey. Anyone involved in marketing knows the importance of generating quality leads for their sales team. Instead, many lead nurture tracks include only ebooks or datasheets. Event Marketing Lead Nurturing Modern B2B Marketing

The 4-1-1 Rule for Lead Nurturing

Marketo

by Jon Miller The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The earliest use I can find is Add Value on Twitter: The 4-1-1 Rule , and I first heard it at Joe’s presentation at OMS in San Diego last year.) We’ve been trying to follow it at Marketo for our Twitter updates as well as our Facebook updates , and so far results are positive.

Lead Nurturing Through Social Media: Just Do It (Right)

Marketo

While lead nurturing generally takes place after you have gathered this information, there are times when qualified prospects are coming to you before you know who they are and how to reach them through, social media. Not if you’re seed nurturing. Seed nurturing, or the process of building relationships with qualified prospects before you have their contact information, will allow you to connect with unidentifiable prospects during the early stages of the buying process.

Sales Best Practices include Marketing-Sales Alignment

NuSpark

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Returning focus to best practices, companies are working towards: Formalizing a unique value proposition. Marketing and sales alignment, with an open dialog and defined lead agreements. Leverage best practices of top performers to improve everyone else.

Ultimate Guide to Email Send Best Practices

Sharpspring

In fact, when looking at ROI and engagement, email can be a powerhouse addition to your business, especially when you use email send best practices effectively: Emails have 50 to 100 times higher click-through-rates when compared to Facebook and Twitter. 14 Email Best Practices.

B2B Employee Advocacy Best Practices

Oktopost

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. A wider reach means more opportunity to engage your audiences and eventually generate leads from social media through organic content. Lead Generation.

Twitter - Content - Lead Nurturing - Best of B2B Marketing

B2B Marketing Zone Posts

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 8 Tips for generating high quality leads that sales people love - B2B Lead Generation Blog , August 13, 2009. Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing , August 3, 2009. Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities - B2B Marketing Savvy , August 25, 2009.

9 Twitter Tips for B2B Marketing Success

Marketo

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Encourage employees – Don’t look simply at one official presence on Twitter.

B2B Content Marketing Practices that Work

BOP Design

At Bop Design, we are big proponents of inbound marketing for lead generation. In this article, we take a look at B2B content marketing practices that work and why they are effective. For many in the B2B marketing space, downloadable guides are viewed as top-of-funnel lead generators.

How to Use LinkedIn to Generate Leads

B2B Lead Generation

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. Here are some ways to make the most of LinkedIn for lead generation: 1. Check out the B2B Lead Gen Roundtable Group on LinkedIn. MarketingSherpa Case Study: Using LinkedIn for Lead Generation: 6 Lessons.

25 Lead Generation Best Practices For 2020

Unbound B2B

As such, a winning b2b lead generation strategy should give prospects the information they are looking for when they need it. Will your content and other lead generation methods sway them towards you or against you? 25 Lead Generation Best Practices For 2020. Introduction.

Lead Nurturing - Social Media - Best of B2B Marketing

B2B Marketing Zone Posts

Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. 7 prospecting rules that produce leads - B2B Lead Generation Blog , September 10, 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Give Your Leads a Regular Check-Up - Modern B2B Marketing , September 9, 2009. Lead Generation Tip - Make Your Social Media Presence Known - Smashmouth Marketing , September 4, 2009.

5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

However, there are certain best practices and tactics that have proven to work. 5 B2B Marketing Best Practices You Can’t Ignore. There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Tips On How to Use LinkedIn for Better Lead Generation.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. This post as an example, was written from the product of social media (Twitter). How will new users learn to reap the benefits from Twitter?

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4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Develop Relationships by Lead Nurturing. The “2017 Lead Nurturing and Acceleration Survey Report” from Demand Gen Report found that almost half of companies (46%) are aware that their lead nurturing initiatives have space for improvement. 30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore by Hubspot.

Your 6 Step Guide to Creating a Holiday Marketing Campaign

RockContent

Is your ideal outcome more leads, subscribers, transactions or something else entirely? Step 4: Design Your Nurture. If your landing page includes a form (it should), it would really help your sales pipeline (and sales team) to set up lead nurture paths before you launch your holiday marketing campaign. Use your marketing automation platform to set up email nurtures to stay in contact, top of mind and engaged with your leads.

Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email is your direct line to customers to nurture their loyalty, interest, and ongoing business. You can also use this feature for drip email campaigns to nurture leads, welcome or thank the customer, or answer a query or request. Leads from CRM can be added to your mailing lists and included in email marketing campaigns.

SEO Best Practices for Internal Linking in B2B Websites

KoMarketing Associates

Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. While this post is meant to address these types of internal links primarily and the impact on SEO, best practices below can be considered for most internal linking scenarios as well.

B2B Email Marketing 101: 7 Best Practices

Marketo

Strategically crafted emails can achieve optimal results in the areas of lead generation, lead nurturing and convert existing customers into repeat buyers. Below are seven best practices that alleviate common issues and ensure each email will not only reach the targeted recipient, but also compel the reader to open it. Is it for lead generation or to share information to solve a customer’s problem?

Enterprise Marketing Best Practices for 2018

Marketo

A compelling engagement strategy requires robust content, an omni-channel approach to communication, and a lead scoring partnership with the sales department. Following best practices for enterprise marketing means: Breaking down silos —Using tools and creating a structure around content collaboration, take advantage of all the voices (and expertise) in the company. Best practices for enterprise-level SEO content include: Thorough keyword + user intent research.

What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

In this article, we explain more on what marketing automation is today, its objectives, best practices and the various types of automations across the marketing funnel with the goal of audience engagement, lead generation and customer acquisition. Set clear lead stages and qualifiers.

21 Tips & Other Impressions from the Marketo User Summit

The Point

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Join Twitter and look for a Twitter List that includes tweets about areas of marketing that interest you.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated.

Is Social Media Wasted on PR Agencies?

The Point

Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. If I were to have written the plan, the primary objectives would have read: * drive search-generated traffic and net new sales leads. * expand company’s leads database and community of followers.

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How to Nurture Leads with Email Marketing

PureB2B

It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. Facebook and Twitter are trailing email when it comes to acquiring new customers. Here are some ways to maximize your personalized email strategies: Practice Segmentation in Your Email Marketing. This means grouping your leads by their browsing activity, demographic information, and purchase history.

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B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand

PathFactory

I’ve got to get them into my nurture and get them to engage there. And we have a lot of customers who start out in one area like email nurture. And they might start with nurture, and then the next thing you know, they’re going “gosh I could extend this to my display programs.” First for email nurture, and then looking at individual programs. And you nurture faster because you’re not dragging the buyer’s journey out.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience.

Push it Good! Tips to Move Leads Through the Funnel

Marketo

Increases the velocity at which leads flow through the funnel. But, if you answered “automated lead nurturing” you are spot on! It is an understatement that lead nurturing is a key driver moving leads through the funnel , but how do you know if your efforts are impactful? Recently at Marketo, we have placed more emphasis on the rate at which leads flow through the funnel and developed ways to accelerate the rate aka shorten the buying cycle.

Best Practices for Technology Marketing

KEO Marketing

However, every technology marketing program can build a sound foundation for these best practices. It simplifies processes involving email marketing, CRM, lead nurturing, lead scoring, and contact management. Most importantly, marketing automation helps you generate leads. One study concluded marketing automation lead to a 14.5% Improve lead management, nurturing, and engagement. You can stay connected and generate new leads.

Building Better Buyer Relationships Through ABM: Content, Insights, And Advocates

PathFactory

For example, customer reviews on sites like G2Crowd, shout outs on Twitter, and positive comments in forums. Account-based Marketing Best Practices Content Marketing Demand Generation Lead Nurturing ABM Account-based marketing advocacy buyer relationships customer experience flip my funnel funnel accelerationB2B buyers are overwhelmed by noise. The amount of email outreach, forms, targeted ads, and other interactions cause them to tune out.

MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. I tried to classify every session, and that made it easier for me to distill best practices. Twitter & Questions. Lead Management. Twitter & Questions.

What Is Content Marketing? Definition, Types, Best Practices, Benefits, and Examples

Martech Advisor

In this article, we'll look at the concept of content marketing, various types of content marketing channels, the benefits of content marketing, and best practices for 2020. 5 Best Practices for Content Marketing in 2020. 5 Best Practices for Content Marketing in 2020.